what is an email course

Full Answer

How long should an email course be?

But Ideally, an email course can be 7-10 emails longer. You don’t want to your students to be overwhelmed where they start ignoring your emails. Creating email sequences are easy.

What can email courses do for your business?

Each one of those emails contains a mini lesson and at the end of the series, subscribers were given an invitation to join the full course Programming for Marketers. Making an impact So, what exactly can email courses do for your business. Well, quite a lot actually. Email courses can: 1. Collect email addresses

What is an example of email course structure?

Email course structure example #1 Confirmation: Confirm enrollment in your email course Welcome email: Tell people what they’ll be getting and why it’s important (sell the idea of your course and the transformation) Email 1:  Content Email 2: Content

What is email?

In this lesson, you will learn what email is, how it compares to traditional mail, and how email addresses are written. We'll also discuss various types of email providers and the features and tools they include with an email account. Email (electronic mail) is a way to send and receive messages across the Internet.

Should I create an email course?

Email courses are low risk Because email courses are a minimum viable product, they are the best way to test new content. If you're not spending your time or your budget on those high-quality assets and features, that means you're not losing too much if your email course doesn't do as well as you had hoped it would.

What is an email challenge?

What is an email challenge? An email challenge is similar to a course in that you'll still deliver an automated sequence of emails. Instead of teaching your subscribers a skill or craft, the purpose of these emails will be to challenge your subscribers to accomplish goals and take certain actions.

How do I create an email course?

The anatomy of an email courseStep 1: Decide what to teach. Before you create anything, figure out what to teach first. ... Step 2: Structure your email course. Most email courses are sent over a period of one to two weeks. ... Step 3: Create content for your email course. ... Step 4: Automate your workflow. ... Step 5: Make the sale.

How do I create an automated email course?

5 tips to create a high-performing automated email courseChoose a subject that excites your audience. ... Promote your email course like it's a product. ... Focus on the content. ... Don't overwhelm readers with too much copy. ... Give subscribers the next step when the course ends.

What is one of the biggest challenges of email communication?

The Disadvantage Of Using Email To Communicate For Internal CommunicationsEmail could potentially cause information overload. ... Email lacks a personal touch. ... Email can be disruptive. ... Email cannot be ignored for a long time. ... Email can cause misunderstandings. ... Email messages can contain viruses.More items...•

What are the types of email marketing?

Most Common Email Marketing TypesWelcome Emails. Initial contact with prospects typically finds them unready to do business. ... Email Newsletters. ... Dedicated Emails. ... Lead Nurturing Emails. ... Sponsorship Emails. ... Transactional Emails. ... Re-Engagement Emails. ... Brand Story Emails.More items...•

How do I create an email course in Mailchimp?

6:1513:05The Quick Guide to Creating an Email Course in MailChimp - YouTubeYouTubeStart of suggested clipEnd of suggested clipYou can choose from save templates that you already have and some campaigns that you've already doneMoreYou can choose from save templates that you already have and some campaigns that you've already done or you can code your own. You. Might want to start with themes.

What is the meaning of course through?

course through (something) To rush or flow through something, especially with great speed or force. As soon as I stepped on the stage, I could feel the adrenaline coursing through my body. The deadly disease coursed through the densely populated city at an alarming rate.

How do I create an email in Convertkit?

12:1317:31How to Setup Convertkit and start an Email Newsletter - YouTubeYouTubeStart of suggested clipEnd of suggested clipSo if I open up my email. You'll see there's a confirm a confirm email right here I'm gonna clickMoreSo if I open up my email. You'll see there's a confirm a confirm email right here I'm gonna click verify my email and I'm now confirmed.

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Why do you need an email course?

An email course can also increase your subscribers. If a subscriber sees value in the content you’re providing, they’ll likely share it with their colleagues. This makes email courses a great way to change up your content strategy while creating more value for your brand or company.

How to create an email course?

Here are five steps to creating an email course for your subscribers. 1. Find a problem customers want to overcome. You’ll need to find an area your customers want to learn more about or understand better. This will differ between industries, products, or services. Once you know that, you can start framing the problem.

Why is it important to keep your email course fresh?

Keeping content fresh and engaging is vital for gaining new sub scribers. You’ll want to ensure you add value to your current list members while prompting them to share your content with as many people as possible. An email course is a great way to switch up your marketing strategy.

Should I attend an email course before starting?

If you’re new to email marketing, you may want to attend a course before getting started . For marketers experienced in content delivery and looking for a new strategy, offering a course can help increase subscribers. Email courses are sequential emails that teach the subscriber something. It can take any form you want.

Do courses have to become obsolete?

Courses don’t have to become obsolete once you’ve delivered them . You can keep improving by requesting feedback from the first group of students and updating the content as new research becomes available. This will make the course an evergreen resource.

What is an email course?

An email course is a sequence of educational content delivered to a recipient’s inbox at regular intervals. Each email in the sequence constitutes a lesson and each lesson covers a theme related to the main course topic.

What are email courses used for?

The goal with an email course is to teach your audience about a particular topic while aligning your brand with that topic and eventually leading your audience to a call-to-action or conversion. That might be a sale if you’re an ecommerce brand, a consultation booking if you’re a consultant, or a free trial if you’re in the SaaS industry.

Why create an email course – three compelling benefits

If you sell a product or service, chances are you could benefit from creating an email course to use as a lead magnet. Here’s why.

Examples of email courses for inspiration

Before jumping into creating your own, check out our teardown of four email courses with tips on what to steal for your own. In this article, we go into more detail as to how Email Mastery, One Page Love and Patch Plants have created a winning email course that converts.

Wrapping up

An email course is an excellent lead magnet and a means by which to grow your mailing list. Done well, not only does an email course deliver value to your audience, it can also turn subscribers into customers by educating them on a topic relevant to your business and what you offer.

What is the final email in an email course?

The final email in an email course is an important one. It’s where you either move subscribers onto your main list and start sending them regular marketing communications. Or it’s where you deliver your sales pitch and encourage whatever conversion it is you’re seeking.

What is the subject line of an email?

To make sure that subscribers (or students – depending on how you look at them) spot the email course in their inbox, the subject line of each email includes the lesson number and the topic being covered.

What is hot tips email?

Rather than an in-depth lesson, each email in Rob’s Landing Page Hot Tips course is a bitesize tip. These emails are designed to be actionable nuggets of wisdom that readers can implement for immediate results.

How to increase open rate of email?

One way to improve the open rates of your emails is to arouse curiosity. If people are intrigued by a subject line and want to know more, their curiosity will get the better of them and they’ll open the email.

What is an Email Course?

Ideally, email courses are the series of multiple emails that are sent in a specific sequence talking about a certain topic.

Why to create an Email Course?

Did you know the average conversion rate of almost anything online is 2-3%? That is out of 100 visitors, only 2 or 3 visitors would buy from you. (Given that you have a good website)

How to Create an Email Course

Now that we have understood that why email courses are important, let’s dive in to the steps of creating an email course.

How to Write Email Course Content?

Well the creation of email marketing course may seem easy. But if you want to make out the best out of your email marketing courses, you should consider these points:

What Is An Email Course?

An email course is a set of pre-written emails that are sent out automatically over the course of 5–7 days. The ultimate goal is to sell your paid online course at the end of the free “mini” email course.

Why Create An Email Course?

An email course is one of the simplest marketing tools you can use to sell online courses.

How Successful Course Creators Use Automated Email Sequences to Sell Courses On Autopilot

Have you noticed that many successful course creators here on Medium include a “call to action” link at the end of their stories or in their bio to sign up for a free course?

What Tools Do You Need to Create an Email Course?

You will need an email marketing software that has the ability to schedule and send emails automatically once someone signs up.

Why ConvertKit?

In my opinion, ConvertKit is the best email software for online course creators because it was designed with us in mind.

Setting Up Your Email Course Inside ConvertKit

In order to set up an email course we are going to need to create the following things:

Step 1: Choose a Landing Page Template

Once you are inside of your ConvertKit account, go to “ Landing Pages & Forms .”

What is AWeber's email course?

AWeber’s Everyday Email 30-day email course is another example where you can glean tactics to apply to your own email course. They do a great job of laying out for registrants exactly what to expect when you sign up for their free email course.

How many people receive promotional emails weekly?

If you’re providing valuable content that needs to be communicated to your recipients, they want to receive it often. In fact, 61% of consumers enjoy receiving promotional emails weekly, 28% want to receive them even more frequently. OK, but you’re not providing weekly promotional emails.

How many marketers believe that building trust is their primary marketing focus?

In fact, 84% of marketers believe that building trust will be their primary marketing focus. Rightly so, too, because only 34% of consumers trust the brands they buy and use, despite 81% of them claiming trust to be an important part of their purchasing behavior.

Do email courses have to fight?

After all, your email course doesn’t just have to fight your competitors -- it has to fight every other email in your customers’ (or subscribers’) inboxes. Anything you can do to stand out in a good way, you need to, including interactive homework.

What is email in email?

Email (electronic mail) is a way to send and receive messages across the Internet. It's similar to traditional mail, but it also has some key differences. To get a better idea of what email is all about, take a look at the infographic below and consider how you might benefit from its use.

What is an email address?

Email addresses are always written in a standard format that includes a user name, the @ (at) symbol, and the email provider's domain. The user name is the name you choose to identify yourself. The email provider is the website that hosts your email account. Some businesses and organizations use email addresses with their own website domain.

Why is it important to learn how to write email addresses correctly?

It's important to learn how to write email addresses correctly because if you do not enter them exactly right, your emails will not be delivered or might be delivered to the wrong person.

What is an email application?

Email applications. Many companies and organizations use an email application, like Microsoft Outlook, for communicating and managing their email. This software can be used with any email provider but is most commonly used by organizations that host their own email.

What is an online calendar?

An online calendar to help organize your schedule and share it with others. A public profile that you can use for basic social networking purposes, like sharing photos, previous work or school history, and status updates, among other things. In addition, each provider offers some unique features.

Can you send multiple emails at once?

Accessible anywhere at any time: You don’t have to be at home to get your mail.