What is a good GRP? Media planners suggest scheduling, at the very least, 150 GRPs for a span of three consecutive months. This should help to build significant awareness.
GRP is calculated as the percentage of a target demographic that is reached by an ad (known as reach), multiplied by the number of times they've seen the ad in a given campaign (known as frequency).
rating point. noun [ C, usually singular ] COMMUNICATIONS, MARKETING. the number of people who watch or listen to a television or radio programme, expressed as a percentage of the total possible audience: One rating point equals 1% of the nation's 95.4 million households with televisions.
Overview. Gross rating points are a measure of the impact by a campaign using a specific medium or schedule. It quantifies impressions as a percentage of the target population, multiplied by frequency. This percentage may be greater, or in fact much greater, than 100.
GRP stands for Gross Rating Point. A standard measure in advertising, it measures advertising impact. You calculate it as a percent of the target market reached multiplied by the exposure frequency. Thus, if you get advertise to 30% of the target market and give them 4 exposures, you would have 120 GRP.
Gross impressions are the sum of impressions delivered or registered by an out-of-home (OOH) or billboard advertising campaign against a target audience based on a GRP level of days or weeks in a schedule.
Reach of Households in Thousands (in thousands) X The Average Frequency equals Gross Impressions.
The process of calculating an average numeric rating is to get the total of all section ratings. Then, this total is divided by the number of sections in the performance document. So, if there were four sections in the document, the calculator would divide the total number of numeric ratings by four.
This should also be at least 115 GRPs per week. A program goal should be to have enough exposure to have between 75% and 90% of the target audience be able to recall the messages if asked a year after the social marketing campaign begins.
The Gross Rating Point is a common and standard measure of media delivery in advertising. One Gross Rating Point, or GRP, is the equivalent of reaching 1% of the total potential audience with one advertising message.
Two players with equal ratings who play against each other are expected to score an equal number of wins. A player whose rating is 100 points greater than their opponent's is expected to score 64%; if the difference is 200 points, then the expected score for the stronger player is 76%.
Target rating points (TRP) are similar to gross rating points (GRP). While GRP measures potential impact for the general audience, TRP focuses on gauging performance for a specific targeted audience.