Ralph's Big & Tall retail stores, a national men's apparel retail shop, does not use celebrity endorsers in its advertising. Instead, its ads feature regular people offering testimonials as to the high quality of the merchandise carried by Ralph's and the superior customer service the store provides.
It is an effective medium because it's exciting, and the brands draw from both their positive valence and their high positive energy. Recovery mode. Oil Solutions, Inc. is a Texas-based oil company. One of its tanker ships was delivering oil from an off-shore drilling station to a refinery.
When marketing promotions aren’t syncing with operational realities the damage to a company’s reputation can be instant. The consumer is king and whether intentional or otherwise, a brush with dishonesty can reap damage that’s hard to recover from.
How to incorporate honesty and integrity into your business. 1. Keep your word. If you want to establish a solid reputation you must deliver on your promises. Without excuses and without a change of conditions, let your yes be a yes and where your convictions demand it, let your no be a no. 2.
The Wizard of Oz warned us to look beyond the flashiness and fancy lighting, and reminded us that working together in a more honest way will get you much further.
Surrounding yourself with people offering solid character and a positive attitude is crucial for your company’s integrity as a whole. The people you employ should not only be highly respected in their field, but offer great influence to the others around them.
Being on time and where you say you’re going to be says a lot about the character of a business. Letting people down by failing to show up or by having little regard for another’s time is a surefire way to damage your reputation.
Showing integrity means admitting to these mistakes and not being afraid to say, “I’m sorry, I got that wrong”. Words can be powerful, but only if you back them up with actions, so to be integrous, you must work to prove your remorse.
Great leaders model integrity by standing by what they say they’ll do and doing what’s right no matter the circumstances. Having integrity means putting personal agendas aside to focus on the greater good of your company and the people it serves.
There are two sets of body language cues that people look for in leaders. One set projects warmth and caring and the other signals power and status. Both are necessary for leaders today but, in your role as Chief Influencer, the “warmer side” of nonverbal communication (which has been undervalued and underutilized by leaders more concerned with projecting strength, status, and authority), becomes central to creating the most collaborative workforce relationships.
Silo mentality describes the mindset present when departments, divisions, or sectors don’t share information with others in the same company. Wherever it’s found, silo mentality becomes synonymous with power struggles, lack of cooperation, and loss of productivity.
The collaboration that is so critical for engagement, innovation, and financial success is being blocked by knowledge-hoarding silos. “Silo” is a business term that has been passed around and discussed in boardrooms over the last 30 years. Unlike many other trendy management buzzwords, this is one issue that has not disappeared. Silos are viewed as a growing pain for organizations of all sizes.
The new leadership is a blending of personal and interpersonal skills that form the basis of your ability to impact, influence, and inspire others. To help you optimize the power of collaboration, here are six crucial leadership behaviors: 1. Silo “busting”.
Leaders build trust through honest and transparent communication – which is often trickier than it sounds. For example, it is fine to emphasize the positive aspects of a situation, just be careful not to omit or “sugar-coat” the negative.
A collaborative team isn’t a group of people working together. It’s a group of people working together who trust each other. Trust is the belief or confidence that one party has in the reliability, integrity and honesty of another party. It is the expectation that the faith one places in someone else will be honored.
Business unit leaders must understand the overarching goals of the total organization and the importance of working in concert with other areas of the business to achieve those crucial objectives. 2. Building trust. A collaborative team isn’t a group of people working together. It’s a group of people working together who trust each other.