what emails to send when launching a course

The Announcement Email – a notification email that informs subscribers of news/updates. For example: Course Launch – announcing the launch of your course (date/day) – countdown, providing a course outline, and focusing on the benefits it offers.

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What is the best email for launching an online course?

Jul 01, 2021 · Email 7: Thank your audience for being part of your course launch; Email 8: Encourage people to enroll in your course, give a discount on another course; Email 9: Send links to free resources – articles and industry news relevant to the course; Email 10: Send an email reminder of your offer

How many emails should you send before your first course launch?

Aug 14, 2018 · An 8-week online accelerator program for course creators. November 21, 2017: How to grow your email list by 2k in 5 mins with LinkedIn (Mini-lesson from Kevin) (68:26)

What is a good example of a launch email?

May 20, 2021 · The first step to pre-launching your online course is to nurture and grow an email list. These days, email marketing delivers a strong $42 return on investment (ROI) for every $1 you spend. It’s no wonder a staggering 87% of marketers …

Should you send out course registration emails?

Great product launch emails aren't just a fantastic way to sell more products. They're an opportunity to re-engage customers, explain the value of your new product or feature, and celebrate your team's hard work. Here are 14 of the best product launch emails for inspiration.

How do you write a launch email?

Tips for writing a product launch emailStart with a short greeting.Use images or videos to catch your audience's attention.Include links to more info, such as a blog post or a product demo.Include multiple CTAs so that it's easy for your audience to take the next step.

How do you pre launch a course?

Increase the potential for your new course by building interest before it launches.Write about your course and build an email list. ... Use the interest you've gained to pre-sell your course. ... Create a sales window to introduce scarcity and drive action. ... Set up an email calendar. ... Hold off on offering coupons.Mar 21, 2022

How do you promote training in an email?

Key takeaways:Come up with a subject line that describes exactly what's in the email.Offer a free lesson or trial version of your course for users to check it out and decide if it's right for them.Sign the email yourself to encourage people to reach out to you.Aug 3, 2021

How do I soft launch a course?

Here's a 6-step process for running your own soft launch.STEP 1 Develop first audience connections as you research and develop your “nimble” offer {PRE-LAUNCH} ... STEP 2 Be prepared for “launch leaking” and the “early bird” list. ... STEP 3 Create and deliver “red-carpet” content.More items...•May 1, 2018

How do you promote presales?

Share what you're offering — be clear that this is a presale, and your product isn't built yet. Provide an overview of the product and a visual if possible. Include a call to action — share what you want the potential customer to do, why it's important to you, and what they will get out of it.Oct 10, 2019

How do you presell online courses?

Pre-orders give you cash flow while you develop your course. You can start a presale at any time before you launch your course....Give yourself enough cushion so you don't disappoint your customers.Outline your product. ... Identify your course's unique benefits. ... Create a presale page. ... Launch an email campaign. ... Write a blog post.More items...

How do you advertise a course?

How to market your online course after it's publishedPromote your course on your blog. ... Start a YouTube channel. ... Publish a course promotion video on YouTube. ... Add student testimonials to your course sales page. ... Include a link to your course in your email signature. ... Add a course page to your main website. ... Build an email list.More items...•Aug 23, 2021

How do I advertise my training?

Here's a list of 10 ways to promote your training blog content online:Email marketing. If you've got a long list of email addresses of delegates and clients that have once trained with you gathering dust, this has to be your place to start. ... 2. Facebook. ... Free stuff. ... Twitter. ... RSS feeds. ... Images. ... SEO keyword tools. ... Guest blogging.More items...

How do you market a training course?

Here are five important things you can do to effectively market your e-learning courses to your internal audience.Identify What's in It for Learners. ... Take Advantage of Corporate Intranet. ... Send Email Invites. ... Involve Management. ... Collaborate with Marketing Department.

What is course creation?

Course creation software allows you to create, design and deliver online courses for various training needs. Many vendors follow the Sharable Content Object Reference Model (SCORM) as a standard framework for integrating content with learning management systems (LMS).

How do I Soft launch an app?

Soft Launch ChecklistDo market research to identify your app's target audience and its size.Know your budget.Know the soft launch location.Try to keep the soft launch short, ideally between 3 and 4 weeks.Include only the basic functionality.Make sure that the app servers are powerful enough.More items...•Sep 23, 2021

How do I run a program online?

Phase 1: Figure out the topic of the course. Phase 2: Validate that people would actually pay for the course. Phase 3: Create the course. Phase 4: Launch the course to my list.

How to send an email to a course?

Feel free to copy & edit the emails for your own use. Here are 7 emails you can use in your online course sales funnel: 1 Making the initial contact 2 Encouraging people to check out your blog 3 Informing your audience that course enrollment is open 4 Asking for feedback 5 Reminding your audience that enrollment is open 6 Offering an incentive to join your course 7 Thanking your audience

How to make a sales funnel work?

To make your sales funnel work across all 3 stages, you need to: Drive traffic and build an audience. Build your e-learning website. Choose an email marketing platform . Pick a payment processor. 1. Drive traffic and build an audience. While you bring traffic to your website, you need to build up your audience and mailing list to keep them coming ...

What is a lead magnet?

A lead magnet is usually free content offered in exchange for the visitor’s email address and other contact details. Generating leads is the start of building an audience. Then, you need to keep in touch and nurture the relationships with your leads. 2. Build your e-learning website.

What happens if you don't have a sales funnel?

Without a sales funnel, your promotional efforts are going to suffer. Your entire income depends on the effectiveness of your sales funnel. But if you invest your time in building a sales funnel, gradually, you will start getting the attention of potential customers and encourage them to enroll in your courses.

Can you share a link to your landing page?

Alternatively, you can share a link to your landing page that guides them to the checkout. Or perhaps you want to offer more incentives and gifts to entice them to buy. Either way, your choice is entirely yours, and you are good to go as long as your sales funnel works.

What is a course registration confirmation email?

Course registration confirmation emails are also an opportunity to open up a channel of communication between registrants and your organization. Your registrants should be able to ask any pertinent questions when they arise, so ensure you include contact details for your organization or an assigned staff member.

How to increase email conversion rate?

Personalized emails equal higher conversion and open rates. “Conversion rate” is just a fancy way of saying you got the recipient to do what you wanted them to do— open the email, read it, click a link, etc.

What is token in course?

Tokens are basically the spaces in your course confirmation email that are populated by information from your database. The “First Name”, “Course Name”, “Balance Due” and “Incomplete Forms” tokens are used most.

What is a reminder for a registrant?

To remind your registrants about any deadlines or other important dates for the online course.

What is a signature?

The signature includes email, website, and phone number. If someone wants to respond, they will probably hit reply. However, sometimes they look to your signature for more contact options. Providing this information where it’s easily found is part of overall great customer service.

Do people read emails?

Most people don’t read a full email from beginning to end. Make sure the meat of your message stands out. If their eye is drawn to their balance due, they will understand they have an action item and get on it!

What is an email marketing tool?

An email marketing tool so you can connect with and gradually nurture your email subscribers to purchase your course on release date. A landing page builder so you can collect email addresses. Teaser content that you can use to promote your pre-launch on both your landing page and in pre-launch emails.

Why do marketers use email?

It’s no wonder a staggering 87% of marketers use email to distribute their brand’s content organically. Of course, there’s a right and wrong way to leverage your email list. One of the most important keys to email marketing is to use it as a channel for distributing valuable content.

What is a landing page builder?

A landing page builder, so you can create landing pages to collect your customers’ email addresses and nurture sales. With the logistics of pre-launching your course underway, let’s take a look at some real-world email and landing page examples.

What is pre launch marketing?

According to BuzzSumo, the goal of pre-launch marketing is two-pronged: To build interest and buzz for your upcoming product or project.

What is a landing page?

Take, for instance, Monday’s landing page, which is where you end up after clicking on their ad promoting a productivity tool. Landing pages aren’t just for paid ads — your readers can also visit a landing page after clicking a link in a blog post, social media post, or video, too.

What is the average click rate for Mailchimp?

If you’re looking for benchmarks to follow, according to Mailchimp, the average open rate is 21.33%, and the average click rate stands at 2.62% for all industries. Of course, their metrics are a general benchmark rather than a hard rule, and it’s typically a good idea to expand your sources for benchmarks.

What does it mean to pre-launch a course?

Pre-launching your online course means first validating your course idea with your audience. This creates buzz around your course topic, which helps you pre-sell your online course to students who enroll before launch date at a discounted rate.

Pre-launch emails

The first type of launch email is one that you send prior to your new product launch date -- your pre-launch emails.

Pre-order email templates

The next category of launch emails is pre-order emails, which allow your prospective customers to get exclusive early access to your new product.

Product launch announcement emails

The third category of new product emails is the actual product launch announcement. This is the big reveal that your audience has been anticipating.

Follow-up emails

Our final category of product launch emails is follow-up emails, which, as you probably guessed, follow the big announcement of your new digital product.

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About the author

Cyn Meyer was a content writer for Podia, an all-in-one platform where online courses, digital downloads, and communities scale with their creators. Cyn also enjoys playing music, helping retirees live active, healthy, engaged lifestyles, and hopping into the ocean.

What is the purpose of a product launch email?

But there are actually different types of product launch emails that each have a distinct purpose. Product release emails inform your customers about a new product or new version of an existing product.

What is Mailchimp marketing?

Mailchimp offers marketing tools for small businesses, from email campaigns to landing pages and digital ads. The brand is defined by a conversational tone and a warm, friendly illustration style.

What is Comrad socks?

Comrad designs compression socks for travel, work, and everyday wear. The key to the company’s success is that, unlike most compression socks on the market, Comrad’s products look like regular sporty socks to the unassuming observer.

How many users does Venmo have?

Venmo is a cashless, peer-to-peer exchange app that has an impressive 40 million users, more than most banks. Venmo’s cross-promotion product launch with Mastercard calls upon Venmo lovers to bring their cashless, digital transactions to the real-world.

Can you send a product launch announcement in one email?

Your product launch announcement should not occur in a single email, but rather a series of emails. If you send a single email, you risk your message being lost or not being memorable. The success of these emails has to do with both the timing and the messaging.

Why do people sign up for email announcements?

Obscurity kills new products. People sign up for your emails because they want to know what’s coming next. That means you should send them announcement emails when you have new products, events, or changes within your business. In this post you’ll learn: What an announcement email is and what you should include in one.

What is an announcement email?

An announcement email is a marketing message sent to tell people about something new, updated, or changed in your business. They are used to publicize things like: Promotional announcement emails aren’t only to let people know you have a new product or service. One email blast won’t make the sales pile up.

Who is Iris Apfel?

Iris Apfel is an iconic figure in the fashion world with her edgy looks. Her direct gaze is an invitation to get some of that specific flair for ourselves. Use value incentives. When you have a value incentive like free shipping, make sure to include it in your email copy.

Is monochrome boring?

Monochrome isn’t boring. With a monochrome slideshow to showcase each color, Converse makes this announcement email stop people in their Chucks. Let people use their imagination. Even though this launch email example promotes a line of customizable shoes, Converse chose not to show samples.

How to create a more personalized email automation?

You can create a more personalized email automation, using email conditions to send emails based on contacts’ behavior. Here is how it works. Set up your trigger for your product launch email sequence with a teaser email, followed by the beta announcement email. Right after the second email, you add a condition.

What is beta testing?

Beta release announcement email. Beta tests are an essential and complicated part of the product strategy for any technology company. On the surface, it may seem like beta testing is just for releasing your software to see if people will actually use it or not but that’s only one aspect.

Can you resend an automizy newsletter to non-openers?

Resend product launch emails to non-openers. A lot of people don’t open your emails the first time because the subject line didn’t resonate with them or it didn’t get their attention. In Automizy, you can resend the same newsletter to non-openers with another subject line after a number of days that you define.