The purpose of the course landing page is to serve the Call-to-Action buttons that guide action throughout the page. Landing pages are one of the major components of the sales funnel, which guides site visitors from sparking their interest to making them paying customers.
The training page begins with an eye-catching video for branding purposes, then describes what learners will gain, in how much time, who the instructors are and how they are experienced.
Creating a winning online course landing page is no simple feat. It takes planning, customer insight, design skills, powerful and persuasive copy, and believable testimonials. While this is not an exhaustive list of all you'll need, it's a great starting point.
Your online courses should be the focus of your landing pages, which is what your website essentially promotes. The way you present your course helps potential students understand what you are offering and leads to making a better judgement as to whether they need it or not.
A landing page targets a specific niche within your broad audience (e.g. the HR teams of healthcare companies). For example, you may have a list of online courses aimed at all businesses in the healthcare industry. In this case, you may have created a landing page for one course offering training to the HR managers in how to manage talents and promotions in their healthcare company.
A ‘landing page’ is the first page you ‘land’ when you click on a link that directs you to a website. This is a page that is designed ‘with no distractions’ so that it converts site visitors into leads. A landing page is designed in a way to receive and convert traffic from an online marketing campaign.
Behind the scenes, a landing page works like this: Step 1: A site visitor sees an ad, clicks on it and finds himself on a landing page that prompts him to complete a form. Step 2: The person completes the form and provides their contact details (name + email address).
While a homepage directs your site visitors to a number of site links and features to help them navigate the site, a landing page has only one primary objective, which is to generate more leads or sales.
When creating your landing page, you need to think about your product and how it is positioned on the page at all times. This will be at the centre of your landing page, which is what your website essentially promotes.
As you can see, a landing page can do a lot to improve your sales funnel! It can increase your conversions, improve your branding and the experience of your users/customers. First impressions count, make your memorable with the right landing page that works for your audience!
A landing page is successful when it is created for the right reasons and for the right audience that encourages them to complete an action. To do this right, ask yourself what is your audience and what their needs are and make it easy for them to meet those.
The best way to sell your online course is with a marketing campaign and a strong landing page. Your online course landing page should include the right elements and follow your brand to optimize conversion rates. But, what makes up a good landing page?
A landing page is a standalone web page associated with a marketing campaign that’s action-oriented. It’s a “landing page” because a visitor “lands” on the page by clicking on a link from a marketing email or advertisement. The landing page provides more information about the product or service and aims to convert the visitor into a lead or customer.
The AdEspresso University landing page does a great job of incorporating headings to section out the page. This makes it much easier to scan the page for the information a visitor may want to read more of.
Testimonials are included throughout the landing page to provide social proof. There is also a section about the author of the course. This is a great idea to include for online course landing pages as it establishes credibility.
This long-form landing page packs in a lot of content and information about the course in a strategic way. The main headline is unique and entices the visitor to read on. Much of this landing page is in a story format which suits the audience they’d be targeting.
The main headline is not very unique , but does explain what the product will be about. The supporting headline could also use some improvement. Remember, these are the first words a visitor will read when landing on the page. It needs to be unique and entice the visitor to read on.
Not all landing pages look the same, but they all should include fundamental elements to make up the page. These elements include:
The regular sales page option is something you have probably seen before. Often it consists of long-letter sales copy which gives a background on the purpose and benefits of the product.
When you create a course in LearnDash you have the opportunity to create custom course descriptions on the course page.
Justin Ferriman started LearnDash, the WordPress LMS trusted by Fortune 500 companies, major universities, training organizations, and entrepreneurs worldwide for creating (and selling) their online courses. Justin's Homepage | Twitter
Secondly, we love this landing page because of the effective use of color, testimonials and social proof. As soon as you visit the page you are greeted by a large white banner with powerful copy that draws you in. Color is extremely important as a design element and Foundr does an excellent job of making the most important elements of their landing page pop using contrast. From the background to the call to action buttons, readers quickly identify all elements that matter on the page, making it easier to know what to do next.
Fizzle is an online membership platform that's filled with tons of valuable courses on how to start and grow an online business. Their landing page embodies some of the most powerful elements that are a testament to the brand’s success. Not only has Fizzle used color and contrast effectively, and nailed the right tone and voice of their audience, their copy is inspiring and aspirational. It appeals to a sense of self-actualization and this runs through their landing page right down to their buy buttons which use custom text that nudge prospects to join. And did you see it? Their button text comes with a unique offer to try their platform for just one dollar and the option of canceling at any time.
Kajabi is one of the most well-known and successful online course platforms available today. It's filled with tons of features and functionality to help you build and market your most successful online course possible. But there is one catch, building a course on Kajabi's platform can be a little complex. Meg Burrage identified this problem and created an online course for all Kajabi customers who have been through the platform's 28-day bootcamp, but still feel overwhelmed. Selling the idea of success to people who really feel like they've somewhat failed is no easy feat. But Burrage distills her message and gets it across effectively.
Code Academy is a popular online coding learning platform. The online course landing page for their web development program does an excellent job of identifying the most important elements of interest for prospective students. For example, take the big white box to the left that is a summary of what you get.
Building an online marketing and sales funnel isn’t easy, but it is doable. The challenge most people face when taking on the task is not knowing where to start, how each piece of the puzzle fits together, and what to do when they reach a roadblock. The One Funnel Away Challenge does away with the complexities, fear, uncertainty, and doubt. Unlike most videos we've seen on online course pages, this one is different. In the video, Stephen Larson immediately starts talking to you as if you're in the same room. His message flows as he explains that he will be your guide on a daily basis. He shares that he has helped 7500 students to date, and that he co-created the course. But because we know building an online marketing funnel is no simple feat, Larson also identifies the common pitfalls students experience. And that's gold. Offering that much transparency clearly shows viewers that the value they receive in the course far exceeds what they may have initially expected.
They also offer a wide selection of pop-up forms with advanced triggers including time delays and exit intent. The idea behind Leadpages is to turn your site into a highly converting subscriber and sales machine.
You just may need to go back and forth with the support staff or review their tutorials a few times. The page builder really is drag-and-drop and requires no HTML or coding skills so it is easy to use once you get the integrations set-up.
When you start getting into monthly subscriptions, you want to be careful which tools you use along with the overlap to others you may already be paying for. If you can justify using Leadpages to create your landing pages, forms, and ads then it will be well worth it for you.