to identify and approach these prospective client types, what actions will you take? course hero

by Carolyne Robel 5 min read

What is a prospective client?

To the unseasoned sales executive, every single person in the world is a prospective client. But in law the definition is much more accurate and professional: a prospective client is one who has discussed, to any extent, the likelihood of forming a professional relationship. The key word here is “discussed.”

Can a prospective client share information with other potential clients?

There is a general consensus that a prospective client may remain a prospective client even if information has been been shared that would be of interest to other clients as long as the information does not have the power to be used in a harmful manner.

Why is it important to know your client type?

Being able to identify the type of client you are dealing with will prepare you for the job ahead. It will also help you decide whether to accept the job in the first place. Your contract will reflect the power dynamics of the project, so the more you know about the client, the better able you will be to adjust the contract as necessary.

What kind of client wants to micro-manage?

This client desperately needs to micro-manage every little detail of the project, no matter their qualifications. No decision may be made without their explicit input and approval. This tiresome client forces himself into your workflow, heedless of either invitation or protest, and will demand access to you at whim.

What is a prospective client?

What happens if a prospective client abandons the lawyer?

Can a lawyer avoid conflicts of interest?

Is it bad to represent clients?

Is a list of leads a prospective client?

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Identifying Characteristics

Communication is mostly one-sided and unhelpful during project development.

How to Deal

Patience is the key. Expecting the last-minute requests for revisions may soften the blow of the client’s aggressive behavior. Keep your original layered design intact so that you can easily refine and change it later (not that you wouldn’t, but it does happen). Also, make sure your contract specifies a limited number of revisions.

How to Deal

The way to deal with this client depends on how well you know them and how much you value your relationship with them. But remember that anyone who would take advantage of such a relationship is not truly a friend, so respond accordingly. An honest approach could end up saving the relationship.

How to Deal

Confidence is key here. You know what your work demands and how well you do your job. The under-valuer will recognize this confidence. Don’t back down or concede a point to the client when discussing your role in the project. Standing firm will establish the professional and respectful tone you deserve.

How to Deal

Once again, patience is important (especially if you have some sadistic reason for taking on nit-picking clients). Try to detach yourself from the project as much as possible, so that the constant nit-pickery does not affect you personally.

How to Deal

Once again, it is all about confidence. Having a solid understanding of your field and being confident in your knowledge and abilities will keep this client’s manipulation in check. Standing your ground and even calling the client on some of their tactics could shift the balance of power over to you.

How to Deal

The “I-Could-Do-This-Myself”-er will likely have recognized your talent and skill right away, which is why they hired you. They merely want you to know that this project (and thus you) is not above their ability.

What is a prospective client?

A prospective client is one who has engaged in conversations with a basis of forming a relationship. Any conversations not held on this basis exempt the person from the status of prospective client. Of course, the exempts them from the all of the protections and duties mentioned above.

What happens if a prospective client abandons the lawyer?

In this way, if a prospective client abandon’s the lawyer, then there is no information that at some unforeseen point in the future will require express written consent. You can see how this would become an enormous waste of time as clients are amassed.

Can a lawyer avoid conflicts of interest?

This would probably be rare and completely unnecessary in all but the most extreme cases, but this is certainly one way that a lawyer can take precautions to avoid conflicts of interest (or more accurately, having to lose prospective clients because of conflicts of interest).

Is it bad to represent clients?

It is considered very bad form to represent clients or discuss business with prospective clients which is potentially damaging to other clients/prospectives. This can be a difficult line to walk, as turning down business is not exactly easy. The key is to avoid these situations, or to avoid making them worse.

Is a list of leads a prospective client?

In other words, a list of leads is not a list a prospective clients. There’s a big difference there. Turn your leads into clients with this great course on how to network like a pro to attract your ideal clients.

What can a sales manager compare to their prospecting action plan?

Over time, sales managers will be able to compare the Prospecting Action Plans created by their sales team against outcomes to see what works and what doesn’t. Then, leadership can pivot prospecting strategies to focus on activities that were actually producing qualified opportunities.

What is a prospecting action plan?

A Prospecting Action Plan helps focus salespeople’s prospecting activities. Additionally, it creates a log of actions and impacts. While these plans are great for month-to-month use, they also assist in long-term analysis as well. Over time, sales managers will be able to compare the Prospecting Action Plans created by their sales team ...

What is a prospective client?

A prospective client is one who has engaged in conversations with a basis of forming a relationship. Any conversations not held on this basis exempt the person from the status of prospective client. Of course, the exempts them from the all of the protections and duties mentioned above.

What happens if a prospective client abandons the lawyer?

In this way, if a prospective client abandon’s the lawyer, then there is no information that at some unforeseen point in the future will require express written consent. You can see how this would become an enormous waste of time as clients are amassed.

Can a lawyer avoid conflicts of interest?

This would probably be rare and completely unnecessary in all but the most extreme cases, but this is certainly one way that a lawyer can take precautions to avoid conflicts of interest (or more accurately, having to lose prospective clients because of conflicts of interest).

Is it bad to represent clients?

It is considered very bad form to represent clients or discuss business with prospective clients which is potentially damaging to other clients/prospectives. This can be a difficult line to walk, as turning down business is not exactly easy. The key is to avoid these situations, or to avoid making them worse.

Is a list of leads a prospective client?

In other words, a list of leads is not a list a prospective clients. There’s a big difference there. Turn your leads into clients with this great course on how to network like a pro to attract your ideal clients.