The best place to start as you learn how to make a YouTube video is with a little competitive research. Take a look at how your competitors are using video content in their marketing strategy, and use them as a source of inspiration as you create content.
As you set out to create your video, consider our top tips for making videos for this platform; from research to equipment to optimisation and more, this post is packed with tricks that will help you make the most of your new video from start to finish. 1. Perform competitor research 2. Perform keyword research 3.
Depending on the type of video you’re creating, you can also use the webcam that’s built into your computer, or purchase an external web camera. This method is great for shooting things like webinars, testimonials, tutorials, and interviews.
Another important tip to keep your audience all ears is to add good music to your videos. Whether it is background music or a soundtrack in between shots, it has to pair well with your video. If you are on a budget and don’t want to spend money on music, there are royalty-free options available.
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As you consider your video, think about the overall mood of the piece you’re creating, and how all of the video’s elements – music, lighting, voice over, even the colour composition – come together to create that mood and reflect your brand.
Brands use this platform to engage with consumers, produce value-adding content, promote their products and services, and build brand recognition. But if you’re new to video marketing, you might be wondering how to make a YouTube video in the first place. Or, if you’ve tinkered around on YouTube before, you might simply be looking ...
YouTube keyword research is an SEO tactic you can use to find the best search terms to include in your video content. Simply adding intentional, researched search terms to your video title and meta description can drastically improve your video’s performance.
Your thumbnail is the only image associated with your video in search results, so it’s got to stand out in the crowd. YouTube will automatically select a thumbnail for you, but it probably isn’t the most compelling image you could use from your video.
A storyboard is like a comic-book-style overview of your video. It shows how different shots come together to tell a single visual story. You can create a storyboard using software like Storyboarder, or you can simply sketch out your ideas.
Before you start shooting, do a few lighting tests. You can invest in quality lighting equipment if your budget allows, take a trip to your local hardware store for a down and dirty DIY lighting kit, or simply move existing lighting around to get the look you’re going for.
When someone is reading text, they can go back and re-read it if a sentence is long or complex; however, when watching a video, viewers aren’t likely to rewind a video to listen again. You get one shot to make a lasting impression, so be sure your message is simple, concise, and clear.
One of the first things you have to do is make sure that you have chosen a video editor that is best for you.
Being a video creator, you’ll have to store numerous huge files on your computer. To improve your current PC, you can invest in an SSD, which is a lot faster than the traditional hard disk.
You can watch video editing tutorials to learn and perfect the art of video editing. You can easily find free tutorials online, visiting websites like Skillshare and Red Giant tutorials to access free video editing tutorials. Search for tutorials that are specific to the editing software you use.
Learn the keyboard shortcuts for various functions in the software, especially the ones that are usually repeated throughout the process like undo, redo, delete, etc.
Another important tip to keep your audience all ears is to add good music to your videos. Whether it is background music or a soundtrack in between shots, it has to pair well with your video.
You can choose from a wide variety of text and titles. You’ll also have tools to enhance the graphics of your video. When you have so many options, choosing the right one can be difficult. It is better to keep the font of the text simple.
Learn the terms commonly used in video editing. It will help you become proficient with the software and the process of editing. Some common terms used in the editing sphere are: