In its most basic form, a persuasive presentation features a speaker who tries to influence an audience to accept certain positions and engage in actions in support of them. A good persuasive presentation uses a mixture of facts, logic, and empathy to help an audience see an issue from a perspective they previously discounted or hadn’t considered.
All while evoking a certain feeling in your audience which helps in persuading them to believe in your idea. Just like imagery, colours can evoke emotions in your audience as well.
There are many ways to tell a persuasive story but one of the most effective and foolproof methods is ‘The Hero’s Journey’ approach. This technique has the exact built-in mechanisms for creating the connection needed for any audience.
Persuasion is an art form, an effective weapon that impresses your ideas upon the minds of listeners. Overall, a persuasive presentation is intended to reach people, convince them and then prompt them into taking action. Although some are born with the art of persuasion, what about those who need to acquire it through practice?