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USC Marshall in the Media: August 2021

USC Marshall and Leventhal faculty, staff, and programs mentioned in regional and national publications.

To Bridge Polarization, Focus on Beliefs

New research from USC Marshall shows an increase in support for social welfare when language about programs matches underlying voter opinions.

What is GSBA 502?

GSBA 502 - Management Communication for Leaders (MMLIS core)#N#This course provides an integration of leadership, interpersonal and communication theory and practice with skill development to improve your ability to drive and lead individual, team, and organizational performance. This course focuses on the key processes (awareness, motivation, knowledge, opportunities and techniques) that will make you a more effective and efficient communicator and leader, and will drive your promotability and success throughout your careers. This course is also designed for you to utilize knowledge, as opposed to just acquiring it, and to build your skills as opposed to just learning about skills.

What is BUAD 302?

BUAD 302 - Communication Strategy in Business#N#This course is designed for you to acquire knowledge and skills in business communication. You will gain an understanding of business communication theory and apply this understanding to communications in a wide range of business and organizational contexts. Apply communication theory to develop business communication strategies, including evaluation of purpose, audience, context, and channel choice. Demonstrate the ability to analyze, compare and critique these strategies, and effectively communicate this assessment. In addition, this course prepares you for effective interviewing to succeed in your internship or job search.

What is the purpose of communication tools?

Design communication tools used to conduct fundraising and visibility campaigns, work with a board of directors, attract and retain volunteers, write grants and report on program outcomes, and demonstrate accountability to a variety of private and public constituencies.

What are the consequences of a crisis?

A crisis can result in significant economic consequences and damage to a brand image. Thus, business leaders recognize and respond to crises such as social media rumors, information leaks, product recalls, financial failure, employee misdeeds, managerial corruption, workplace violence, and environmental disasters.