how to use your podcast to market your business or course

These 11 tips can turn your podcasting hobby into a full-time job.

• 1. Make promotional clips. Generating clips is one of the more popular forms of marketing in the world of podcasting. Since there are so many podcasts ...
• 2. Use social media.
• 3. Prepare your launch with extra content.
• 4. Blast your message — everywhere.
• 5. Don’t forget about YouTube.

Full Answer

How do I promote my business on podcasts?

On this pageLeverage your guest's audience.Promote on social media … in a dozen different ways.Release at least 3 episodes on launch day.Convert the audio to a YouTube video.Submit your podcast to podcatchers and aggregators.Transcribe the audio.Throw a two-week ratings party.Run a giveaway contest.More items...

Is a podcast a good marketing strategy?

Podcasts are a huge market and an excellent way to reach people who are ready to buy. About 54% of podcast listeners say they're either somewhat or much more likely to consider buying from a brand after they hear an ad for that brand on a podcast (eMarketer, 2019).

Why do businesses use podcasts?

Businesses use podcasts for a variety of purposes, including sharing information about new products, company information, or general information related to the industry. Incorporating podcasts into your marketing plan offers numerous benefits to the company.

How do I drive traffic to my podcast?

8 Ways to Drive Traffic to Your Podcast On Social MediaSocial media promotion. ... Share episode updates. ... Pin your episode to your page. ... Create stand alone images. ... Tease the audience. ... Reshare, reshare, reshare. ... Use stories to your advantage. ... Launch day.

How does podcast promotion help your business?

With the right podcast promotion, you can help your business grow. The more popular your podcasts become, the more listeners you’ll get, who will likely also be customers or referrals. You will also help establish your expert status as a podcaster. If you are the only one publishing a podcast in your industry niche, you become the expert.

Why do entrepreneurs need podcasts?

As an entrepreneur, you are passionate about what you do. You started your business with the idea that your product or service idea was unique and useful . A Podcast can help you get in touch with your audience and target market with more details and helpful advice.

Is social media a part of online marketing?

Of course, social media is all the rage and should be a big part of your online marketing mix. However, one online marketing technique that is still popular with a broad audience is the podcast. Podcasting is a simple idea that was designed as series of short audio recordings which could be played back on the popular iPod.

Blogs

Anyone who has a business website must have a blog. Why? Because, if done right, it can be a major draw to your site. But there are some important “rules” to creating a blog and writing posts that others actually want to read. Here are the most important.

Podcasts

There is a lot of information and advice out there about using visuals and videos in your content marketing efforts. Part of this strategy involves podcasts – either audio/visual or just audio. They can be powerful methods to connect with your audience, and you have many options.

Marketing Your Blog and Podcasts

Think of your blog and your podcasts as products you must advertise and promote. You can write and record phenomenal stuff, but if no one knows about it, you are dead in the water. Here are some promotional tips:

Remember – Variety is the Operative Word

Content marketing strategies should include a variety of methods and tactics to reach your audience. Some prefer reading/viewing; some prefer videos, and some will prefer podcasts. And all of these mediums can be placed as attachments in emails, on social media, on your blog and within other pages on your website.

How to Start A Podcast for Free

If you’re interested in using podcasts to expand your business marketing reach, it’s relatively simple to start a podcast and increase awareness for your business.

What you need to start a podcast

Audio & sound equipment. Get a microphone that easily connects to your computer (I like this one) and pick a place to record your podcast. You want to record episodes in a sound-proof room or quiet area where your voice won’t echo too much – however a good microphone also helps with audio quality.

What is Podcast Marketing?

There are types of Podcast Marketing: You market your own podcast or you market within someone else podcasts. Even if you market your podcast you need to know the passive podcast marketing (marketing within a podcast) to monetize your audio streaming.

How to market your podcast to get more reach?

Before you ask yourself how to market your podcast, you need to ask whom to market to?

Podcast advertising: Market your podcast and earn money

Podcast advertising is a way to earn money with your podcast. Any time someone earns money from advertising, someone else needs to pay for it. Podcast marketing is a great way for advertisers without their own podcast to tap into that engaged audience. They gladly promote their services and products through various podcast advertising formats.

Should you start a corporate podcast?

Before starting a podcast you need to be aware that podcasting is a long-term marketing strategy. It will take time and commitment before the first results can be seen.

Starting a Podcast to Market Your Business

32% of Americans listen to podcasts at least once a month, and that figure is changing rapidly. Podcast episodes are easy for people to search, access, and listen to.

What you need to start a podcast

1. Audio & sound equipment. Get a microphone and find a place to record your podcast. Record episodes in a sound-proof room or quiet area.

Why is it important to start a podcast?

It is great for funneling in leads so you can sell them something. Here’s a recipe for success that will help you execute and market your podcast effectively. 1.

What is the best platform to distribute podcasts?

iTunes is the largest and most effective platform to distribute podcasts, but there are others out there that will give your podcast even more publicity. All you have to do is create a profile and submit your RSS podcast feed to get your podcast into each platform’s system for distribution.

How long will my podcast be on iTunes?

If you can come out with fresh content every day, there’s a good chance your podcast will be featured for as long as two months.

Who are podcasts looking for?

Podcasts are always looking for good guests – thought leaders, authors, executives, and creative visionaries. So if you or your business has something of unique value to offer, then go to iTunes and search for podcasts you think you’d be a good guest on! For authors, the podcast tour has replaced the book tour.

What is transcription in podcasts?

Transcriptions are GREAT for content generation. You can pick specific segments from your podcasts and post their transcriptions on your website’s blog. You can also turn good portions of a podcast into blog posts. Let’s say, for example, you host a podcast dedicated to the movie and book Fight Club.