how to set up an email course

How to plan an email course

1. Choose internal goal (s) for the email course. An internal goal is what you hope your email course will achieve for...
2. Choose a goal for your students. The student goal of an email course is the thing they sign up to learn or achieve. .
3. Create a lesson plan. Your lesson plan is the structural outline for your email course. This can...

Full Answer

How do I create an email course?

Download email templates to help you create your course. A couple of quick tips for writing your email course: Really put in the time to create engaging subject lines. A catchy subject line can be the difference between your students participating and having super low open rates.

How long should an email course be?

But Ideally, an email course can be 7-10 emails longer. You don’t want to your students to be overwhelmed where they start ignoring your emails. Creating email sequences are easy.

How do I connect my product page to my email course?

Finally, let's connect your product page to your email course. Click “Automation” and click “New Automations”. Choose “Purchase” and under the All integrations drop-down choose Commerce. Then choose your new product page from the drop-down menu and click “Add Event”.

Do you need an email course for your online business?

You must have signed up for an email course at least once in your life. But now that you’ve started your online business or a blog you must be looking for how to create an email course of your own.

How do I create an automated email course?

5 tips to create a high-performing automated email courseChoose a subject that excites your audience. ... Promote your email course like it's a product. ... Focus on the content. ... Don't overwhelm readers with too much copy. ... Give subscribers the next step when the course ends.

Should I create an email course?

Email courses are low risk Because email courses are a minimum viable product, they are the best way to test new content. If you're not spending your time or your budget on those high-quality assets and features, that means you're not losing too much if your email course doesn't do as well as you had hoped it would.

What is a email course?

An email course is a series of lessons delivered via email over a predetermined period. At the end of these lessons, you invite your prospects to purchase your product or service, by showing them how it can help them with the particular problem/topic that your email course focused on.

How do I create an email list for an online course?

How To Build Your Email List From ScratchStep 1: Create an account with an Email Service Provider (ESP) ... Step 2: Create a New List. ... Step 3: Create a Lead Magnet. ... Step 4: Create Your Email Confirmation Process. ... Step 5: Create Your Welcome Email for New Subscribers.More items...•

How do I create an email course in Mailchimp?

6:1513:05The Quick Guide to Creating an Email Course in MailChimp - YouTubeYouTubeStart of suggested clipEnd of suggested clipYou can choose from save templates that you already have and some campaigns that you've already doneMoreYou can choose from save templates that you already have and some campaigns that you've already done or you can code your own. You. Might want to start with themes.

What is an email challenge?

What is an email challenge? An email challenge is similar to a course in that you'll still deliver an automated sequence of emails. Instead of teaching your subscribers a skill or craft, the purpose of these emails will be to challenge your subscribers to accomplish goals and take certain actions.

How do I create an email in Convertkit?

12:1317:31How to Setup Convertkit and start an Email Newsletter - YouTubeYouTubeStart of suggested clipEnd of suggested clipSo if I open up my email. You'll see there's a confirm a confirm email right here I'm gonna clickMoreSo if I open up my email. You'll see there's a confirm a confirm email right here I'm gonna click verify my email and I'm now confirmed.

What is the meaning of course through?

course through (something) To rush or flow through something, especially with great speed or force. As soon as I stepped on the stage, I could feel the adrenaline coursing through my body. The deadly disease coursed through the densely populated city at an alarming rate.

How can I start an email list for free?

How to Generate an Email List for Free With Social MediaAdd a CTA to Your Bio. ... Pin a Tweet with a CTA. ... Create a CTA Post on Instagram. ... Set a CTA on Your Facebook Page. ... Create a Subscribers-Only Facebook Group. ... Pin Your CTA to Pinterest. ... Use Instagram Stories.

How do I create an email list without a website?

There are numerous ways to build an email list without having a website. You can use a landing page, social media, personal contacts, referrals, guest blog posts, podcast appearances, Medium, Quora and SlideShare—just to name a few ideas—to collect email addresses.

How do I get email subscribers?

Here are 16 easy ways to collect email addresses so you can build a valuable list.Make sure there's something in it for them (and never, ever, spam) ... Offer useful resources. ... Offer free tutorial videos. ... Promote your newsletter signup throughout your website. ... Use popups to promote special offers. ... Host contests!More items...•

What is an Email Course?

Ideally, email courses are the series of multiple emails that are sent in a specific sequence talking about a certain topic.

Why to create an Email Course?

Did you know the average conversion rate of almost anything online is 2-3%? That is out of 100 visitors, only 2 or 3 visitors would buy from you. (Given that you have a good website)

How to Create an Email Course

Now that we have understood that why email courses are important, let’s dive in to the steps of creating an email course.

How to Write Email Course Content?

Well the creation of email marketing course may seem easy. But if you want to make out the best out of your email marketing courses, you should consider these points:

How long does it take to send an email course?

Most email courses are sent over a period of one to two weeks, but again, there’s nothing to say yours can’t be longer or shorter than that. It’s all up to you. You could do a lesson a week, a lesson every three days, or if you’re simply giving information, one lesson a day will work. Select Save All.

Why do we need email courses?

Because email courses are a minimum viable product, they are the best way to test new content. If you’re not spending your time or your budget on those high-quality assets and features, that means you’re not losing too much if your email course doesn’t do as well as you had hoped it would.

How to create more emails for each lesson?

Paste your course content into the sequence builder. Click +Add Email to create more emails for each lesson as you go. You can easily rearrange the emails by dragging them to the right order if you change your mind later. Time out the content for your email course.

Why is email good?

Rather than putting all your lessons out at the same time, email courses allow you to drip each lesson out over a period of time. This gives your students more time to digest each lesson at their own pace.

Should an email course be self promotion?

Your email course should not be self-promotional at all….until the very end. By then you know that the reader has made it all the way through your course and has a certain level of interest in your topic. At that point, you can direct them to another of your products that you think they would be interested in.

Can I reuse my old blog posts to create an email course?

If you already have a blog, creating your email course just got a little easier. You can actually reuse your old blog posts to create your email course. Just find specific blog posts that have done well and pull them together to create a course. It’s very similar to creating an eBook in this aspect.

Do email courses convert well?

Email courses are personal and convert well. Sometimes you just don’t need to use a lot of your valuable time on design , creating high-quality video tutorials, or uploading your course content into an actual course creating platform.

What to consider when planning an email course?

One of the most important things to consider as you plan your email course is length. Specifically, you want to achieve the student goal in the smallest number of emails possible. This is both to save time during the course creation process and to make sure you’re not overwhelming people.

Why do you need an email course?

If you sell video courses or coaching programs, an email course is a great way to give potential customers an idea of how you teach. This can help them decide whether or not they’ll invest in one of your paid programs.

What is an email course?

An email course is a sequence of educational content delivered to a recipient’s inbox at regular intervals. Each email in the sequence constitutes a lesson and each lesson covers a theme related to the main course topic.

What are email courses used for?

The goal with an email course is to teach your audience about a particular topic while aligning your brand with that topic and eventually leading your audience to a call-to-action or conversion. That might be a sale if you’re an ecommerce brand, a consultation booking if you’re a consultant, or a free trial if you’re in the SaaS industry.

Why create an email course – three compelling benefits

If you sell a product or service, chances are you could benefit from creating an email course to use as a lead magnet. Here’s why.

Examples of email courses for inspiration

Before jumping into creating your own, check out our teardown of four email courses with tips on what to steal for your own. In this article, we go into more detail as to how Email Mastery, One Page Love and Patch Plants have created a winning email course that converts.

Wrapping up

An email course is an excellent lead magnet and a means by which to grow your mailing list. Done well, not only does an email course deliver value to your audience, it can also turn subscribers into customers by educating them on a topic relevant to your business and what you offer.

How many lessons should I have in an email course?

I highly recommend keeping your email course short and punchy. Ideally, your course should be between five to seven lessons. This way you can give a decent amount of consideration to each subtopic without completely overwhelming your audience.

What to do at the end of an email lesson?

At the end of each lesson, direct the course taker towards some action. This creates “small wins” which compels the reader into opening subsequent email lessons. This is also the easiest way to demonstrate the value of your free email course.

What is an email course?

It also teaches your audience something real, something necessary, and something related to your course by delivering lessons over a series of automatically generated emails.

How long does it take to send an email course?

Most email courses are sent over a period of one to two weeks. But the key is to send content quickly and consistently enough to warm up new leads. This will let leads know who you are and what you do quickly enough so that they stay intrigued.

What does it mean to be value focused in email courses?

That means thinking about leading people from interested to very interested throughout your email series.

What happens when students work through email courses?

As students work through your email course, they’ll become more and more aware of your course subject matter and what they don’t know yet—but want to. This will generate more demand for your full course.

How to make money with email courses?

Collect email addresses. You’ve heard us say it before, but your email list is the backbone of your business. You launch your course and make money by emailing your list about your course . The larger your list, the larger the number of potential buyers.

How to teach a full course?

Step 1: Decide what to teach. Before you create anything, figure out what to teach first. Naturally, you want to pick a topic that is valuable, shows off your teaching abilities, and also generates demand for your full course. Let’s say your full course is entitled, “Planning a Trip to Italy.”.

What advice does Brennan Dunn give to email digesting?

Brennan Dunn gives truly powerful advice when he talks about email digestion time. When you space out your course, consider how long it may take someone to complete the tasks. If it isn’t a one day thing, opt for a longer course over a shorter one. Don’t forget to look at the course as an extended sales pitch.

How to create a winning email sequence?

To help you create a winning email sequence, there are a few steps you need to take into account…. 1. Name the sequence. Naming the sequence can give you the pointers you need to create your sequence. In a way, it sets up the context and prepares the ground for it, it keeps you focused and driven to your goal.

What is the purpose of phase 1 email?

In phase 1, you can send out informative material to your email list to help create an understanding of the topic and build awareness of your subject. These could be 5 to 6 nurturing emails or an engagement sequence, that are sent out before the launch of your course.

What is email sequence?

An email sequence is a number of emails scheduled to be sent in a specific timeframe where each one serves a different purpose. It is essentially a series of automated marketing emails. Otherwise known as an ‘autoresponder’, an email automation sequence plays a huge role in your email marketing strategy and describes a series ...

What is the goal of an email campaign?

The goal of each of your email campaigns determines the type of email sequence you use. It is important that you formulate a specific strategy and goal for every email you send out, thus bringing your leads one step closer to ‘closing the deal’, or in marketing terms, ‘making the sale’.

Why are email sequences important?

Email sequences have some obvious and hidden benefits attached to them. They nurture your leads and form better relationships. They ensure your email leads get the best of your content at any time they join. They provide valuable information and advice to your audience.

What does the email 3 mean?

Email 3: Did you know? The News-letter Email#N#Tell people something they are more likely to NOT know about#N#Provide links to your blog – if you have one or write about interesting statistics on your course subject#N#Present the results of your poll and showcase your content/learning material

What is email 11?

Email 11: Giving out useful resources – The Newsletter Email#N#Create an infographic with useful stats on a topic relating to your course#N#Conduct your own research and share your results on your blog#N#Link to your website or other business accounts e.g. YouTube, Instagram, Pinterest