how to set up an automated email course

Key Steps Steps in Creating an Automated Email Course:

1. Select the Campaign and Settings. Then give your email course a campaign name and brief description. It's important...
2. Choose the Recipe. The next step is your Content where you'll select the recipe for Email Course.
3. Edit your Course Emails. The “bones” of your email course are already laid out for you.

Full Answer

How to create a successful email course?

Reducing your work and reusing your content is strategic for email courses. If you have content… Reuse your blog posts to help create your email course. If there are specific blog posts that have performed well, focus on this information in your email course. For example, take your five most popular blog posts and turn them into your email course.

What exactly is an email course?

Brennan Dunn of Double Your Freelancingsays, “An email course is just an autoresponder, which is a series of emails that are sent out over a period of time.” And that’s true. But an email course is more than that.

How do I set up additional emails for my students?

Set Up Additional Emails (If Needed) # In addition to the lessons, you may want to send out a different type of email a day or two after the final lesson has opened. The email could include additional resources, an “About the author” section, or perhaps a review of the course (if you’ve got one).

How do I write an email to the author of a course?

The email could include additional resources, an “About the author” section, or perhaps a review of the course (if you’ve got one). Select “Send to the entire list” for the recipients.

How do I create an automated email course?

5 tips to create a high-performing automated email courseChoose a subject that excites your audience. ... Promote your email course like it's a product. ... Focus on the content. ... Don't overwhelm readers with too much copy. ... Give subscribers the next step when the course ends.

How do I create an email list for an online course?

How To Build Your Email List From ScratchStep 1: Create an account with an Email Service Provider (ESP) ... Step 2: Create a New List. ... Step 3: Create a Lead Magnet. ... Step 4: Create Your Email Confirmation Process. ... Step 5: Create Your Welcome Email for New Subscribers.More items...•

How do you create a virtual course?

How to create an online courseChoose the right subject matter.Test your idea.Research the topic extensively.Write a course outline.Create the course content.Bring your course online.Sell your online course.Market your content.More items...•

How do I create an email course in Mailchimp?

6:1513:05The Quick Guide to Creating an Email Course in MailChimp - YouTubeYouTubeStart of suggested clipEnd of suggested clipYou can choose from save templates that you already have and some campaigns that you've already doneMoreYou can choose from save templates that you already have and some campaigns that you've already done or you can code your own. You. Might want to start with themes.

Can I collect emails with Thinkific?

The Thinkific App Store contains a number of third-party solutions that can help you engage your visitors' attention and capture those all-important emails.

How do I create an email list without a website?

There are numerous ways to build an email list without having a website. You can use a landing page, social media, personal contacts, referrals, guest blog posts, podcast appearances, Medium, Quora and SlideShare—just to name a few ideas—to collect email addresses.

How do I create an online course for free?

How to create an online course for freeThinkific: Software to create an online course for free. ... Canva: Free and low-cost design tool. ... Beaver Builder: affordable WordPress page builder. ... Camtasia: Cheap software for editing online course videos, with a free trial. ... Vimeo: Free video hosting.More items...•

What is the best learning platform for online courses?

The 7 Best Online Learning Platforms of 2022Best Overall: Coursera.Best for Niche Topics: Udemy.Best for Creative Fields: Skillshare.Best for Celebrity Lessons: MasterClass.Best for STEM: EdX.Best for Career Building: Udacity.Best for Data Learning: Pluralsight.

How much does it cost to make an online course?

It can cost anywhere from $200 to $10,000 to create an online course. The main source of expenses is the labor involved, followed by the equipment and software. If you are creating the online course yourself and not paying someone else to do it, this means that other than your time there are very few expenses involved.

Should I create an email course?

Email courses are low risk Because email courses are a minimum viable product, they are the best way to test new content. If you're not spending your time or your budget on those high-quality assets and features, that means you're not losing too much if your email course doesn't do as well as you had hoped it would.

How do I send a mass email in MailChimp?

0:2311:15How To Send Bulk Email Using Mailchimp - YouTubeYouTubeStart of suggested clipEnd of suggested clipWhen you're sending out a bulk email MailChimp has its own term for it it's called a campaign. SoMoreWhen you're sending out a bulk email MailChimp has its own term for it it's called a campaign. So when you click create campaign.

How do I send a personalized mass email in MailChimp?

To send each subscriber a personalized PDF file, use custom merge tags in your email. You'll insert PDF file URLs in a Mailchimp audience field, and use that field's merge tag in your campaign.

What is an Email Course?

Ideally, email courses are the series of multiple emails that are sent in a specific sequence talking about a certain topic.

Why to create an Email Course?

Did you know the average conversion rate of almost anything online is 2-3%? That is out of 100 visitors, only 2 or 3 visitors would buy from you. (Given that you have a good website)

How to Create an Email Course

Now that we have understood that why email courses are important, let’s dive in to the steps of creating an email course.

How to Write Email Course Content?

Well the creation of email marketing course may seem easy. But if you want to make out the best out of your email marketing courses, you should consider these points:

1. Build the perfect course for your ideal customer

This might sound like Marketing 101, but when you’re building an email course, you need to have a clear picture of who your ideal customer is and what problems they face that you can help solve.

2. Keep your eye on the prize when building your course

One of the biggest mistakes that Ian sees when working with customers to create email courses is that their content isn’t cohesive. “You want everything to be concise, so all the emails fit together, they have good flow from the first to the last, and each one gives somebody a new thing to think about every day,” he says.

3. Structure your course around your evolving goals

Now that you have a laser focus on your ideal customer and course topic, you’re probably wondering how to actually structure your course. The structure of your course should come back to your goals.

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What is an email course?

It also teaches your audience something real, something necessary, and something related to your course by delivering lessons over a series of automatically generated emails.

How long does it take to send an email course?

Most email courses are sent over a period of one to two weeks. But the key is to send content quickly and consistently enough to warm up new leads. This will let leads know who you are and what you do quickly enough so that they stay intrigued.

What does it mean to be value focused in email courses?

That means thinking about leading people from interested to very interested throughout your email series.

What happens when students work through email courses?

As students work through your email course, they’ll become more and more aware of your course subject matter and what they don’t know yet—but want to. This will generate more demand for your full course.

How to make money with email courses?

Collect email addresses. You’ve heard us say it before, but your email list is the backbone of your business. You launch your course and make money by emailing your list about your course . The larger your list, the larger the number of potential buyers.

How to teach a full course?

Step 1: Decide what to teach. Before you create anything, figure out what to teach first. Naturally, you want to pick a topic that is valuable, shows off your teaching abilities, and also generates demand for your full course. Let’s say your full course is entitled, “Planning a Trip to Italy.”.

What advice does Brennan Dunn give to email digesting?

Brennan Dunn gives truly powerful advice when he talks about email digestion time. When you space out your course, consider how long it may take someone to complete the tasks. If it isn’t a one day thing, opt for a longer course over a shorter one. Don’t forget to look at the course as an extended sales pitch.

Increase engagement and revenue with course progression reminders and upsells

If you’re running a business that hosts online courses, like Thinkific or Teachable, you’re probably excited for registrants to finish your course, not only to get positive reviewers for your brand, but also to recommend more of your great content to them.

Manually sending emails from Thinkific or Teachable

To be fair, Thinkific and Teachable have powerful filters that you can use to target messaging to enrollees based on course progress. However, there are two big problems:

Automatically sending emails, your way, from your brand

The great thing about Thinkific and Teachable is that they both integrate with Zapier, and, unlike another popular course platform - Kajabi, they let you update other platforms with course progress data.

What to consider when planning an email course?

One of the most important things to consider as you plan your email course is length. Specifically, you want to achieve the student goal in the smallest number of emails possible. This is both to save time during the course creation process and to make sure you’re not overwhelming people.

Why do you need an email course?

If you sell video courses or coaching programs, an email course is a great way to give potential customers an idea of how you teach. This can help them decide whether or not they’ll invest in one of your paid programs.

What is an email course?

An email course is a sequence of educational content delivered to a recipient’s inbox at regular intervals. Each email in the sequence constitutes a lesson and each lesson covers a theme related to the main course topic.

What are email courses used for?

The goal with an email course is to teach your audience about a particular topic while aligning your brand with that topic and eventually leading your audience to a call-to-action or conversion. That might be a sale if you’re an ecommerce brand, a consultation booking if you’re a consultant, or a free trial if you’re in the SaaS industry.

Why create an email course – three compelling benefits

If you sell a product or service, chances are you could benefit from creating an email course to use as a lead magnet. Here’s why.

Examples of email courses for inspiration

Before jumping into creating your own, check out our teardown of four email courses with tips on what to steal for your own. In this article, we go into more detail as to how Email Mastery, One Page Love and Patch Plants have created a winning email course that converts.

Wrapping up

An email course is an excellent lead magnet and a means by which to grow your mailing list. Done well, not only does an email course deliver value to your audience, it can also turn subscribers into customers by educating them on a topic relevant to your business and what you offer.