how to sell online video course

How to Sell Your Online Video Course

• Understand your niche. Before creating your first video or picking a platform, you need to validate your course idea and understand your learners.
• Pick a business model. ...
• Choose the right online video course platform. ...
• Create your videos. ...
• Promote your online video course. ...
• Analyze your data and keep improving. ...

Full Answer

How do I sell training videos online?

The first step toward selling training videos online and building and maintaining a paying digital audience is to determine what content you should be selling. To ensure you are not creating content in a void, take the time to determine your industry and get to know your target audience.

How do I make money selling online courses?

How Do I Sell a Course Online? The most profitable option is from your own website. Choose a hosting service that supports WordPress and build your website by following the instructions in this chapter. Then, build an audience and promote your course to them. How Can I Make Money Selling Online Courses?

Why should I Sell online courses through my website?

Selling online courses through your website maximizes revenue. You won't need to spend a dime with an additional platform to build, promote, and sell courses online. You'll do it all from the comfort of your own website. Plus, if you work so hard to sell online courses, you'll want to keep as much of your earnings as possible, right?

How to sell a high-value online course on your website?

In order to sell a high-value online course on your website, you’ll need to make your online course video-based. That’s because video courses have a higher perceived value by customers, which makes it easier for you to deliver a course in the $200+ price range.

How do I sell video courses online?

How to sell streaming videos onlineOffer individual classes or full, multi-class courses.Sell single videos or packages of video content.Rent your video content to allow viewers access for a limited time.Create a subscription process for viewers who want access to premium video content.

How do I sell my video tutorial?

How to sell videos onlineFind your niche.Plan your content strategy.Create enticing videos.Build a video website.Select a payment structure.Promote your videos.Engage with your audience.

Can you make money selling online courses?

Are online courses profitable? Yes. They're actually one of the best business models you can adopt as a digital business because they're in demand and more and more people are willing to pay top dollar for them.

How can I promote my video course?

How to market your online course after it's publishedPromote your course on your blog. ... Start a YouTube channel. ... Publish a course promotion video on YouTube. ... Add student testimonials to your course sales page. ... Include a link to your course in your email signature. ... Add a course page to your main website. ... Build an email list.More items...•

Can I sell my course on udemy?

Udemy makes money from selling online courses, so it's in their best interest to sell as many courses as they can, and this means they actively promote your courses for you. There is no other website like it in existence. It's the easiest way to make money online in 2016, and it's just the beginning.

How do training videos make money?

1:1618:40How to Make Money Selling Training Courses Online - YouTubeYouTubeStart of suggested clipEnd of suggested clipDesign video editing motion graphics photography. Languages are really big if you know a languageMoreDesign video editing motion graphics photography. Languages are really big if you know a language that you want to teach.

Step 1. Log into the System

To sign into your iSpring Market account, follow the link that you received in the registration email and enter your password.

Step 2. Activate E-Commerce

Go to Settings, choose the Additional Options tab, and click E-Commerce . Then check Enable E-Commerce and tap Save .

Step 3. Enable Self-Registration

By activating the self-registration option, you allow users to register new accounts in iSpring Market themselves, without the administrator getting involved. To enable the feature, go to the Settings page again, select the Additional Options tab, and click Self-registration.

Step 4. Set Up the Marketplace

Now you can proceed to configure the Marketplace. The Marketplace is a webpage visible to all users. This is how they will see your virtual storefront.

Step 5. Upload Your Video Course

Now it’s time to add the video course that you’re going to sell on the platform. To do this, open the Content section, click Add Course, and select File.

Step 6. Put Your Video Course on Sale

To start selling your video course, you need to add it to your Marketplace. To do this, open the E-Commerce tab and check Make this content available in the marketplace .

Why do people invest in online courses?

Investing in education and lifelong learning is an emerging trend among both old and young, and online courses come to fill the gaps of knowledge. People tend to prefer the comfort and flexibility of their own homes, avoiding the complexities of commuting to physical classes.

Why is offering a free course important?

Offering a free course can work for your benefit as it can generate leads for expensive courses or a way to showcase your expertise. Don’t forget, it is the first point of contact to create rapport. We all love good communication, creating relationships and this sense of familiarity is what will help you sell more courses.

How to get your audience's opinion?

You can also: Get your audience’s opinion through email: if you have an email list, come up with an email advertising your course. Alternatively, send your list of ideas for online courses to your audience and encourage them to pick on a course subject through a survey.

What is needed to create a sales page?

A sales page requires two things, the copy and the design . To write the perfect copy, you will need to understand your audience, what they are looking for and how to convince them. We will be going through that below.

What does a good title mean for a course?

Ultimately, the title of your course reflects the name of your brand, your work or training, and can potentially describe you as the best-selling trainer in your field.

How much will the elearning market be in 2025?

The elearning market is expected to exceed $325Billion by 2025 (see above), with a yearly growth of 5% (Global Market Insights)! Becoming an online instructor means you could be earning from a few hundred dollars per year to a six-figure income.

Where do testimonials come from?

Your testimonials can really come from anywhere — emails, tweets, Instagram posts or comments, blog posts, etc.

How to create an online video course (prepare the videos)?

The most natural (and human) thing to do when you’re a first-time online instructor is to doubt yourself. There are courses and tutorials already made on just about every topic and many of them have been shot with professional equipment.

Where to host your educational videos

Many people think that unlisted YouTube videos can’t be downloaded but this couldn’t be further from the truth. For example, this PCMag article lists 30+ ways to download YouTube content including downloadable software, helper sites, browser extensions and even mobile apps.

Selling Video Courses Online With CM Video Lessons Manager

Our plugin CM Video Lessons Manager will help you pack all of your video lessons into an easy to use Elearning environment where different lessons are grouped into courses.

eLearning Dashboard Live Demo

Want a glimpse of what you can achieve with a complete set of educational WordPress tools?

Sell Video Course Result: Conclusion

No matter if you are using the only Video Lessons Manager or chose to boost the website with Course Catalog, the logic is the same.

How to generate the best results?

To generate the best possible results, you’ll need to track your success. Most online course platforms include analytics tools that help identify where your traffic comes from, how much traffic you get, and how much of it converts into sales . While these are valuable insights, add a layer of data to what your platform offers.

How to help prospects appreciate your course?

Identifying benefits derived from learning outcomes will help prospects quickly appreciate the value of your course. Use bullets with benefits for each part of your course. Also, include images of your course content to give prospects an idea of what they are getting.

What is sales page?

Sales pages are meant to be highly effective tools for converting visitors into paying customers. To generate sales, your sales page has to be able to sell ideas, do away with fear, uncertainty, and doubt, and have a call to action that closes the sale.

What is funnel in marketing?

A funnel is a mechanism for attracting, educating, and converting strangers into customers. Funnels include various components such as traffic sources, sales or landing pages, order-taking tools (payment gateways), and communication devices (email for nurturing).

Is it hard to set up an affiliate program?

Affiliate programs aren't difficult to set up either. If your course is on a platform like Udemy, Teachable, or Kajabi, you have automatic access to an affiliate suite of tools These tools may include an affiliate dashboard for tracking sales, traffic, and payouts.

Is a domain name good enough for a website?

Keep the domain name you choose simple and relevant to your niche. As long your domain name makes sense for the range of courses you'll build, it's “good enough” to get started. In fact, the only rule you need to follow when selecting a domain name for your website is whether or not it can pass the Grandparent Test.

Does hover.com matter where you buy your domain name?

Hover.com. But it doesn’t really matter where you buy your domain name from because they all provide the same basic service. After creating a free account, use their domain name search function to make sure it’s available at an affordable price (usually around $10 USD) so you can pull the trigger on it.

Can you host a course on your website?

However, it’s not practical to host your course videos directly from your website. If you do, you’ll quickly burn through your hosting service’s monthly bandwidth limits and crash your site. To get around this problem, you’ll need to subscribe to a video hosting service.

How to offer video content in multiple formats?

To offer your video content in multiple formats, try offering your content as video clips for a reduced price and offer the entire video, series, or course for a monthly subscription or higher price point. For instructors, you can offer mini-courses or mini-lessons as video clips to appeal to a wider audience.

What to do before hitting record button?

Before hitting the record button on your chosen video software, consider your set up. Your video content will only be as successful as it is aesthetically pleasing. Too much lighting can wash you out and too little lighting will make your content hard to see.

How to mitigate risk of losing a single source of income while transitioning your existing in-person audience online?

To mitigate the risk of losing a single source of your income while transitioning your existing in-person audience online, base your brand’s streaming presence on the business models and price points that you have been using. Begin this transition by using your digital product as a supplement alongside your existing brand’s in-person presence.