How to Sell Online Courses From Your Own Website
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Validate Your Online Course
The data shows that:
Put simply, this is how to create an outline for your online course:
The biggest question many people have is “how much is my car worth ... too. There remain, of course, many ways to sell your car online. But with just a little preparation, and by following these common-sense tips, you can get the best return when ...
In this article, you'll find an overview of the 10 major stages of online course creation:Pick the perfect course topic.Ensure your course idea has high market demand.Create Magnetic and Compelling Learning Outcomes.Select and Gather your Course Content.Structure Your Modules and Course Plan.More items...•
The best news is that anybody can create and sell online courses. All you need is some knowledge and the ability to speak on a subject with passion. Kajabi is everything your online business needs. All in one place.
Are Online Courses Profitable? Yes, they are. Online courses offer one of the best business models to digital entrepreneurs. The demand is rising and people are more than willing to pay for them, and they are one of the top ways to make money online.
The 11 best platforms to create and sell online coursesUdemy for launching your first course.Skillshare for teaching creative skills.Teachable for creating an online school with advanced marketing.Podia for selling digital products and memberships.Thinkific for building a course from scratch.More items...•
Udemy makes money from selling online courses, so it's in their best interest to sell as many courses as they can, and this means they actively promote your courses for you. There is no other website like it in existence. It's the easiest way to make money online in 2016, and it's just the beginning.
Check for Competition The competition can give you an idea of whether your course has a higher demand. Check on Amazon, popular podcasts, and Spotify and other platforms such as Udemy for other people creating businesses around this topic.
5 Free Courses You Can Use To Make Money Almost ImmediatelyTyler's YouTube WordPress Course. Everything I know about WordPress came from Tyler Moore. ... Hubspot Academy's Content Marketing Course. ... Selling Used Items On eBay and Amazon. ... 4. Facebook Advertising Basics. ... Teachable Course Bundle.
0:0218:40How to Make Money Selling Training Courses Online - YouTubeYouTubeStart of suggested clipEnd of suggested clipOnline i want to talk about the different options for your courses. Whether you want to self-hostMoreOnline i want to talk about the different options for your courses. Whether you want to self-host them put them on skillshare udemy or some of the other. Platforms.
It can cost anywhere from $200 to $10,000 to create an online course. The main source of expenses is the labor involved, followed by the equipment and software. If you are creating the online course yourself and not paying someone else to do it, this means that other than your time there are very few expenses involved.
The answer is — it depends. In some cases, you can sell the same online course on more than one online course platform. In other cases, you can't.
How to create an online courseChoose the right subject matter.Test your idea.Research the topic extensively.Write a course outline.Create the course content.Bring your course online.Sell your online course.Market your content.More items...•
Online Learning Platforms RankingPlatform1Coursera.com2MasterClass.com3Udacity.com4Skillshare.com11 more rows
Here are two straightforward ways you can sell online courses from your own website with ConvertKit Commerce. 1. Deliver the course via a zip folder. This will be the quickest and easiest method to get your online course into the hands of your students. First, you’ll want to have a ConvertKit account.
The most important part about selling your online course is making sure you get paid! For that, you’ll need a payment processor. A payment processor is a service that processes payment for ecommerce stores.
You have the option to collect a one-time payment or recurring payments from your customers. Enter the details for your course. After that, you can upload your course files via a zip folder by choosing “ A Digital Download”.
For example, Teachable recommends their Pro plan, which costs $119 per month. Teachable has three tiers of plans ranging from $39 to $299 each month. Image via Teachable.
And demand for online courses isn’t slowing down: the e-learning market surpassed $200 billion in 2019 and is expected to grow to around $300 billion by 2026! But as more and more people create courses, it becomes increasingly difficult to stand out, reach your audience, and ultimately, make sales.
There are several different ways to self-host your own course: 1 Create a members portal yourself: if you’re a coding whiz, you can build your own members portal to house your course. 2 Hire a web developer: if you don’t know how to code, you can hire a web developer to work with you. The price ranges for custom websites. As a reference, Web Design Island builds custom membership websites starting at $2,800. 3 Use a plug-in: Popular WordPress plugins like Memberpress, WP Courseware, and aMember will help you create an online course platform DIY-style, although this can still be fairly time-consuming.
1. Better SEO. Search engine optimization (SEO) is the process of getting free traffic from search engines. (Keyword: free as in no paid ads!) For example, if I search for “ learn floral arrangement ”, the first result is a course (hosted on someone’s own website) for flower arrangements!
Now that your website is ready, let’s explore how to sell training courses online with Ecwid. You can choose one way that’s more convenient for you and your clients, or combine several options.
You can sell online classes on various platforms or on your own website. Here’s why you may find the latter more preferable:
Don’t want to deal with shipping and printing merchandise yourself? With Ecwid, you can sell merch on demand with the Printful app. Here’s how it works: you choose a product you want to sell and choose a design for it. When someone orders this branded item on your website, Printful makes the product and ships it to the customer.
You can sell branded t-shirts, hoodies, mugs, posters, tote bags, phone cases, hats, you name it. These types of products are great for supporting your personal brand and engaging with your followers. Almost anything can become your merch if you print your design or logo on it!
You can go live on your website for special occasions like a new product launch or try hosting a regularly streamed show. For example, Tom McLaughlin, founder of Epic Woodworking, goes live every week at the same time to share woodworking tips and techniques and answer customers’ questions.
After your clients purchase your video, they’ll receive an email with a unique download link .
Online classes are booming during lockdown: millions of people are stuck at home, trying to stay active, learning a new skill, or simply looking for a way to keep kids entertained. Many have realized these activities can be done from the comfort of their own home.
As you can see, there are so many platforms out there that you can use to sell course online.
If you’ve ever looked into teaching anything online, then you might have heard about Udemy.
CourseCraft. CourseCraft is a really great platform that you can use to create online courses. The platform is great for both beginners who’ve never created a course before, and experts. So, if you’re just starting out, then this is definitely one to consider.
Another platform to check out is Learnyst.
Learnworlds allows you create and sell courses from your own interactive online school.
When you start up your own site, you get full control of everything, from how your courses appear, to how you market them.
There are no upfront fees for using the platform, and you get 50% revenue.
Ideally, you need two email sequences to sell online courses. The first one is for the buyers of your course. You should welcome them into your course and walk them through it.
Preselling is a great way to validate that your course idea is on the right track. You can also implement their suggestions as you go. Another option is where you're not preselling your course, but you spent the last month or two creating it. Now you want to give it a try with your first batch of clients.
A sales page (also called a landing page) serves a few purposes. For one, it usually has a link to the checkout page, which is where the prospect enters in their credit card information and pays for and enrolls in your course. You definitely need that!
Spending time putting yourself in someone else's shoes helps you get your sales letter and email sequences right. You can definitely ask your prospects about their pain points, but also just thinking about them helps.
When I first started, that was the way everyone did it, and then somewhere around 2005 or so, Jeff Walker came out with his Product Launch Formula.
That means you need a bare minimum website , some quick traffic wins, and a lead magnet to entice subscriptions.
Sometimes the checkout page can be embedded right into the sales page, and that's fine too. If it's a separate checkout page, it's great if you can add in a couple of your best testimonials or success stories. Also include the money-back guarantee, as well as the list of the materials they get.
Encourage people to comment and interact with you and build conversations. Do everything you can to get them engaged and keep them engaged.
Then there’s Joule, which is a paid Learning Management System (with a free 15-day trial) that gives you a lot of added functionality, plus full support and an easy means to create compelling content for your learners .
Which brings us to SCORM. Short for Shareable Content Object reference Model, SCORM is a set of standards created for web-based educational technology. You need to make your course content SCORM-compatible to make it work on all applicable Learning Management Systems. That way, your courses will have a greater reach and be useful to a wider audience. There’s more about SCORM here.
A dedicated website is a must.#N#Even if your catalog and shopping cart are elsewhere, you’ll want a place that features information about you and your courses , as well as where to buy them. This gives you the opportunity for Search Engine Optimization to drive buyers to your courses, as some catalog solutions don’t do much of that for you.
Get learners to do active tasks frequently, like checklists and worksheets. Prune your materials to get rid of any content that is not essential. This gives it more impact and makes it more memorable. Split it into chunks that are easily absorbed and roughly equal in length.
One of the most widely used of these is Moodle, which is a free open-source Learning Management System (eLearning platform). Moodle has a large community of users, so getting help is easy, and it has a very robust set of learning tools to draw from when creating new courses, too.
If you want to sell online courses that are ready to go and properly formatted for Learning Management Systems, you can skip the parts about creating and formatting them (though there are some useful tips there as well) and go to the marketing and selling sections of this article.
The online learning industry is already huge, and it’s only going to get bigger as more and more students turn to online courses to further their education.
Deciding a price for your online course is not easy because most creators don’t know where to start. So they take one of the following approaches to pricing their online course:
Udemy is the largest online course marketplace, and it has millions of students who take courses in virtually any niche.
One of the essential strategies to drive traffic to your content is by sharing it on social media . There are many popular social media channels like Facebook, LinkedIn, Twitter, Pinterest, Instagram, etc., that one can target.
Not building an audience right from the word go is one of the most common mistakes that course creators make.
One of the most effective ways of testing your product idea is collecting direct feedback from students, and a survey is a great tool for doing that.
The easiest way to validate interest in your course topic is by checking the search volumes for related keywords on Google.
Online video courses are an important part of the edupreneur’s arsenal, not only because of video’s overwhelming popularity, but because it makes a great learning tool. Studies have shown that video courses have better learning outcomes. Video learning improves retention, and learners are 75 percent more likely to choose video-based learning ...
Once you’ve decided on a subject for your video classes, tailor your course to your target audience from the pricing and platform up. If you’re teaching a subject aimed at teens and young adults, for example, a self-hosted course with a four-figure price tag isn’t going to perform effectively. Likewise, you’ll be selling yourself short if you charge a minimal fee on an online learning platform for a niche course aimed at C-suite executives.
Start by exploring your subject on existing e-learning platforms. Review not only the number of competitors in your field, but drill into the content of their courses, pricing, audience, and more. The more you can learn about what other edupreneurs are doing, the better you can tailor your material to appeal to learners.
Video learning improves retention, and learners are 75 percent more likely to choose video-based learning than any other medium. But just because video is effective doesn’t mean it’s easy to sell. Let’s face it: videos are everywhere.
Subscription models are also popular for e-learning courses. With a subscription, a learner purchases access to a course by paying a small recurring amount. Subscriptions work best when you are producing new video classes on a regular basis, or have a large backlist of existing e-learning content.
Before creating your first video or picking a platform, you need to validate your course idea and understand your learners. Whether you’ve been teaching in your field for years, or you’ve identified a new opportunity to explore, it’s important to know what competition is out there and whether your topic is one people are likely to pay for.
Video is a powerful medium, but because of its massive popularity, selling your own online video course can be a challenge. There are so many hosting sites out there, and so much competition already, that making an impact on the marketplace can be difficult.