How to sell online course
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Validate Your Online Course
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Put simply, this is how to create an outline for your online course:
The biggest question many people have is “how much is my car worth ... too. There remain, of course, many ways to sell your car online. But with just a little preparation, and by following these common-sense tips, you can get the best return when ...
How much can you make selling online courses? You can make anywhere from $1000 to $100,000 or more per year with online courses. Your revenue is going to depend mostly on the amount of traffic that you can bring to your courses, your conversion rate, and the price of your courses.
Among the last best ways to sell training content online is to tap into your community of users and have them recommend your courses and learning materials to their own circles or through social media and other channels. People often buy online training content based on the recommendations of others in their community.
In this article, you'll find an overview of the 10 major stages of online course creation:Pick the perfect course topic.Ensure your course idea has high market demand.Create Magnetic and Compelling Learning Outcomes.Select and Gather your Course Content.Structure Your Modules and Course Plan.More items...•
Udemy. ... Skillshare. ... Thinkific. ... Teachable. ... Ruzuku. ... LearnDash. The University of Michigan and Yoast uses this platform for sharing their courses. ... Podia. With just three simple steps, Podia lets you create an online course. ... Kajabi. It is one of the best and high-end Online training platforms for selling detailed courses.More items...
The best news is that anybody can create and sell online courses. All you need is some knowledge and the ability to speak on a subject with passion. Kajabi is everything your online business needs. All in one place.
7 Ways to Make Money Selling Online CoursesCharge up front. ... Offer the course for free, then charge for certification. ... Charge a subscription. ... Use a tiered payment system. ... Pre-sell your course. ... Sell your online course for free—then funnel it into a product or service. ... Sell course licenses.
To sell a course online, you'll need to invest in the right software stack. To create and host eLearning you need a learning management system (LMS). An LMS is used to create and manage eLearning content and track and assess their performance.
Udemy makes money from selling online courses, so it's in their best interest to sell as many courses as they can, and this means they actively promote your courses for you. There is no other website like it in existence. It's the easiest way to make money online in 2016, and it's just the beginning.
Either way, here are 11 ways you can generate leads by marketing your course to the public.Know Your Audience BEFORE You Create Your Course. ... Understand What Makes Your Course Unique. ... Monitor Your Competition. ... Take a Survey of Potential Students. ... Use a Platform that Offers Flexibility. ... Use Multiple Promotional Platforms.
How to create an online courseChoose the right subject matter.Test your idea.Research the topic extensively.Write a course outline.Create the course content.Bring your course online.Sell your online course.Market your content.More items...•
The answer is — it depends. In some cases, you can sell the same online course on more than one online course platform. In other cases, you can't.
So, how much do Udemy instructors make? An Udemy instructor can make anywhere between $1000 and $3,000,000 in lifetime earnings, depending on the amount of courses they produce, the size of their audience, the quality of their courses and how long they've been on the platform.
Investing in education and lifelong learning is an emerging trend among both old and young, and online courses come to fill the gaps of knowledge. People tend to prefer the comfort and flexibility of their own homes, avoiding the complexities of commuting to physical classes.
Offering a free course can work for your benefit as it can generate leads for expensive courses or a way to showcase your expertise. Don’t forget, it is the first point of contact to create rapport. We all love good communication, creating relationships and this sense of familiarity is what will help you sell more courses.
Pricing an online course is incredibly important and for a good reason. It communicates your value, it affects the profitability of your course, your customers and the quality of your work. Pricing it too high may result in people not buying from you. Pricing it too low and you won’t be making a profit.
You can also: Get your audience’s opinion through email: if you have an email list, come up with an email advertising your course. Alternatively, send your list of ideas for online courses to your audience and encourage them to pick on a course subject through a survey.
A sales page requires two things, the copy and the design . To write the perfect copy, you will need to understand your audience, what they are looking for and how to convince them. We will be going through that below.
Ultimately, the title of your course reflects the name of your brand, your work or training, and can potentially describe you as the best-selling trainer in your field.
The elearning market is expected to exceed $325Billion by 2025 (see above), with a yearly growth of 5% (Global Market Insights)! Becoming an online instructor means you could be earning from a few hundred dollars per year to a six-figure income.
Identifying benefits derived from learning outcomes will help prospects quickly appreciate the value of your course. Use bullets with benefits for each part of your course. Also, include images of your course content to give prospects an idea of what they are getting.
To generate the best possible results, you’ll need to track your success. Most online course platforms include analytics tools that help identify where your traffic comes from, how much traffic you get, and how much of it converts into sales . While these are valuable insights, add a layer of data to what your platform offers.
Traffic sources can vary, and email is one you should leverage. It’s a powerful tool for communication and can be used to drive warm traffic to your sales page. It also works as a great nurturing tool for people who is a sign-up for a lead magnet but never committed to the sale.
Sales pages are meant to be highly effective tools for converting visitors into paying customers. To generate sales, your sales page has to be able to sell ideas, do away with fear, uncertainty, and doubt, and have a call to action that closes the sale.
A funnel is a mechanism for attracting, educating, and converting strangers into customers. Funnels include various components such as traffic sources, sales or landing pages, order-taking tools (payment gateways), and communication devices (email for nurturing).
Affiliate programs aren't difficult to set up either. If your course is on a platform like Udemy, Teachable, or Kajabi, you have automatic access to an affiliate suite of tools These tools may include an affiliate dashboard for tracking sales, traffic, and payouts.
Preselling is a great way to validate that your course idea is on the right track. You can also implement their suggestions as you go. Another option is where you're not preselling your course, but you spent the last month or two creating it. Now you want to give it a try with your first batch of clients.
Spending time putting yourself in someone else's shoes helps you get your sales letter and email sequences right. You can definitely ask your prospects about their pain points, but also just thinking about them helps.
A sales page (also called a landing page) serves a few purposes. For one, it usually has a link to the checkout page, which is where the prospect enters in their credit card information and pays for and enrolls in your course. You definitely need that!
You can start the timer right after they opt-in or maybe wait to start it until they've taken a specific action (like watched the last video in your video funnel series). Then you can say something like “to reward those who take action; you can get a discount on the course for the next three days”.
For most, you will only need your domain name, maybe a hosting account, and an email marketing solution to connect to it. You need to review the key features of each and choose the best platform for your needs. Once you have your course uploaded, you should begin going through the sales process.
You might offer a sale around New Year's or Black Friday or some other special day, and then that's it. Or you never offer your course for a sale price, and that's fine too. But you do continuously offer your course for sale year-round.
Sometimes the checkout page can be embedded right into the sales page, and that's fine too. If it's a separate checkout page, it's great if you can add in a couple of your best testimonials or success stories. Also include the money-back guarantee, as well as the list of the materials they get.
You’re probably asking yourself right now, “why would I sell an online course?”
Don’t create a course on a subject no one cares about! That’s the number one rule. Know what you’re selling and make sure there’s a market for it.
Selling an online course has its pros and cons, just like any other business opportunity you take advantage of. Here’s the good and bad about selling an online course.
Flexibility: You can create your course when you have time, and it can take as little or as much time as you want to make it. No one gives you deadlines or tells you how to create an online course to sell. You do what you want and what works for you.
A lot of competition: Today, millions of people have learned how to sell an online course, so the landscape is crowded, but there’s always room for more. Just don’t settle with a broad topic or copy someone else. Instead, find your niche to stick out.
If you want your online course to stand out among the competition, here’s what you must do.
Anyone can sell an online course like a pro. It starts with figuring out your niche, finding your target audience, and pricing it right.
iSpring Market is easy-to-use and requires zero programming skills.
That being said, not every training course is conducive to companies or training teams. But with a little tweaking, you can easily package your courses accordingly. The good news is that in most cases, it’s not the content that needs tweaking, but the administrative side of things.
Free courses pair quite well with bundle incentive s. This way, you and your customers get the best of both worlds. While you still get to make a sale, it partially depends on the customer’s interest in the free course, which enhances their perceived value of the overall transaction.
No matter how much of a savvy marketing and sales guru you might be, if you want to sell training courses online, you need to have solid content. High-quality courses are not only useful but well-designed.
Likewise, you can offer free courses on your marketplace to give your prospective (or current) customers a test drive. Sometimes, all that’s holding people back is the uncertainty of the unknown. If your course provides value, they’ll not only be back for more – they’ll be willing to pay.