how to promote your online course

30 Popular Ideas to Help You Promote Your Online Course

1. Develop a Customer Persona. Identifying your ideal customer is a top priority. ...
2. Guest/Run a Podcast. Podcasts are an upcoming trend. ...
3. Learn How to Tell Stories. ...
4. Share Customer Testimonials. ...
5. Start a Blog. ...
6. Write Engaging and Unique Content. ...
7. Start a YouTube Channel. ...
8. Answer Questions on Quora. ...
9. Activate Your Social Accounts. ...
10. Build an Email List. ...

More items...

Full Answer

How can I promote my course on my website?

Publishing a shorter version of your main course in a marketplace can be a great way to increase your exposure and direct visitors to your website, where they can learn more about your main course. 44. Comment in Facebook Groups Join a few Facebook Groups related to your topic.

How can I use email marketing to promote my online course?

Through an established email marketing strategy, you can: 1) Send out useful course information to your audience with newsletters, course announcements, offers/discounts, customer or brand stories, and tutorial emails.

How to advertise an online course?

But regardless of future products, influencers in your niche can be one of the best ways to advertise a class online. 7. Guest Post on Blogs/Podcasts If you’ve ever worked on SEO to market a product or service, then you know the importance of guest posting. You can totally do the same to promote your online course.

What are the best ways to promote LinkedIn courses?

LinkedIn is also a great platform for professional networking in general, which can lead to numerous opportunities including speaking engagements, partnership opportunities, client referrals, and more. 40. Write a Press Release Press releases are a great way to get the word out about your online course.

How do you market your online course?

How to Market Your Online Course to Consistently Increase SalesCreate and Optimize Your Website. ... Start a Blog. ... Create a Sales Pipeline for Your Online Course. ... Boost Your Social Media Presence. ... Utilize an Editorial Calendar. ... Build an Email List. ... Take Advantage of Testimonials and Influencer Reviews.More items...

How do I promote my online course on social media?

9 ways to Promote an Online Course Using Social Media“Ask Me Anything” in your Instagram stories.Go Live on Facebook or Instagram.Share Course Reviews.Share Testimonials from your students.Share Mini-Tips related to the course topic.Share resources from inside your course.Short Video Introduction.More items...•

How do you attract more students to join online learning?

5 tips to attract students for your online courseBe clear about your course.Provide infoproducts.Learn from your competitors.Take advantage of those who are already your student.Give something of value for free.

How do I advertise my zoom class?

0:558:30Charge for Zoom Class (Full Tutorial) - YouTubeYouTubeStart of suggested clipEnd of suggested clipClick schedule give the meeting a name select a date and time for your class setup password and copyMoreClick schedule give the meeting a name select a date and time for your class setup password and copy it to an empty text file or piece of paper. Let. The video offer both the host. And participants.

How do I advertise my education program?

7 Best Education Marketing Strategies in 2021Use Social Media Platforms to Connect with Your Audience. ... Include Digital Advertising in Your Marketing Budget. ... Create a Mobile-Friendly Website with an Optimized Landing Page. ... Encourage Students to Leave Online Reviews. ... Create Engaging Video Content. ... Promote Safety.More items...

How do I get students for my course?

If you don't know where to start marketing your online course, here are five methods to get you your first signups:Be active on social media.Offer discounts to your first students.Pay students for referrals.Use social media advertisements.Feature guest instructors with strong social media presences.

Why do you publish a course in a marketplace?

Publishing a course in an online course marketplace can be beneficial simply because of the exposure to thousands of potential customers that already buy courses from those marketplaces. Most online course marketplaces restrict you from promoting products and services that sell you outside of their marketplace, but they do allow you to link to your main website. Publishing a shorter version of your main course in a marketplace can be a great way to increase your exposure and direct visitors to your website, where they can learn more about your main course.

How to get in front of your target audience?

Local events and Meetup groups are a great way to get in front of your target audience. Do some research to find local events related to your topic and contact the hosts of those events. Mention that you have an online course, and would love to give a presentation to their audience.

How effective is a meetup group?

Starting a local Meetup group about your topic is a very effective way to get in front of your target market on a regular basis. It also helps to position you as a leader in your community. You can also invite other speakers to come and share their insights with your group. This strategy is definitely a lot of work, but in the long-run (as your Meetup group grows) it can be very effective.

What is buying ads on YouTube?

Buying YouTube ads is a great way to promote your course to people who are watching YouTube videos related to your course topic. You can also target your ads to specific geographic areas and/or demographic criteria. To learn more about advertising on YouTube, click here.

Why is a blog important?

Your blog is a great place to promote your course, especially if you regularly publish free content related to your course topic. If you write articles about the same topic that you teach in your course, then every person who reads your blog is a potential student for your course.

What is a temporary price promotion?

Running a temporary price promotion is a great way to drive sales for your online course. You can even schedule your price promotions to coincide with widely recognized holidays such as Boxing Day or Black Friday. Waiting for specific holidays to discount your course is more effective than discounting it randomly and for no apparent reason. With Thinkific, you can create specific coupon codes to share with your audience whenever you want to run a price promotion.

Why is it important to publish a book?

Publishing a book can be a great way to add an additional revenue stream to your business, but your book will also help you attract more students for your online course. Be sure to mention your course in your book, and invite your readers to visit your website or course sales page to learn more about it.

How to set up a sales funnel?

Set up sales funnels to 1) attract leads, 2) nurture the relationship by showing them what you’re capable of, and finally 3) give them an offer they can’t refuse. Rule #2: Stop thinking about how much money you’re going to make. Start thinking about how much you can be of service.

Is community a good indicator of happiness?

There is no better indicator for happiness than a feeling of belonging. As such, creating community is probably the most powerful way that you can get people to see the value of your work. Everyone loves hanging out with people just like them…even if it’s virtual!

Do video trainings take a lot of work?

Bite off more than you can chew. Video trainings take a lot of work to prepare, film, edit, and publish and you don’t have real-time feedback on whether or not they’re working (which is why I normally do webinars over video trainings).

Why is marketing important for edupreneur?

With it, you can effectively reach, grow and engage your online target audience and ultimately sell online courses. When it comes to digital marketing, there are a lot of options. All you have to do is choose the combination that works best for you.

What is the first step in business success?

Identifying your ideal customer is a top priority. It’s the very first step to business success. But, in order to deliver a more personal experience that corresponds to the needs of the customer, you have to go deeper than that, by creating a customer persona.

How to get in front of a lot of people?

Paid advertising in social media is a great way to get in front of a lot of people. If you can’t scale more with paid ads, try recruiting influencers in each of the social media. Depending on your budget, you can pay micro-influencers (with small audience) or celebrities to endorse your course to their audience.

What is blog content strategy?

A blog content strategy is an important pinnacle of digital marketing and your online school needs it. To get this right, you need to create unique and engaging content that matches your course subject or industry.

Why do people use meetups?

On the contrary, it can get the word out there, help you network with other people and create opportunities to promote your online courses further. To make the schedule of meetings easier, more fun and interactive and create a group of people with the same interests, you may use Meetups to find local events and people.

What does a blog do?

‘A blog has the power to change lives’, and I am not overstating here. Through a blog, you can create, educate, sell and promote as long as learn how to do it right.

Is it bad to work with other online instructors?

It’s not a bad idea to consider working with other online instructors. Find the ones that offer courses complementary to yours and combine your services and products together to offer a unique deal to your students.

Why do people pay for online courses?

One of the biggest reasons why people pay for online courses is to find a better job. When promoting your online courses, it’s powerful to have your alumni talk to the camera about their journey and how your course helped them land a well-paying job. Turn your alumni into your marketers by offering them a referral fee.

When will online courses be available in 2020?

November 22, 2020. Promoting online courses is not an easy task — the competition is brutal. However, COVID-19 has leveled the playing field for small and big institutions providing online courses on topics ranging from software engineering and cybersecurity to cloud computing and digital marketing. If you don’t have unlimited resources ...

Why is it important to have a team page on your website?

It is important that you have an “Our Team” page on your website for prospective students to see who are going to be their instructors and how qualified they are. Also have them promote themselves on social media, especially on LinkedIn.

When you create content, should you have any expectations?

When you create content, you shouldn’t have any expectations. When you create and publish content with some kind of expectation, there is a higher chance that you will quit creating content when you don’t see “transactional” results — such as an increased number of students enrolling. 3. Offer Free Courses.

Can free courses be used as a sales funnel?

Promotional “free” courses that are designed to create a sales funnel won’t be as effective as if you do it to educate the public based on your expertise. Sales and increased business will eventually follow, but free courses shouldn’t be used as a “hook” to bring more students.

Why not just use an online course platform, with a pre-built audience?

You might think that building an audience is too much trouble for what it's worth. Why not just use an online course platform, that already has a built-in audience?

When to Start Growing an Audience?

We have left this article to the final part of our series of guides, but actually maybe this should have been the very first guide on the list.

What is the Best Way to Grow an Audience?

There are currently two very effective ways of building an audience for a given online course topic:

Advantages and disadvantages of a Blog for building an online course audience

The reason that we believe that a blog is still a better way of growing an audience for educational courses than a YouTube channel, is that a blog is much more evergreen and requires minimal effort to maintain.

How much maintenance does a blog require?

For this blog, I did add blog posts periodically for the first few years, around 2 or 3 per month, until I got to about 60 posts. These are long-form, in-depth posts with a lot of useful information for my audience, and insights that are hard to find clearly explained elsewhere.

What are the biggest advantages and disadvantages of a blog, for growing an audience?

The biggest advantage of a blog is that you get by far the most for your upfront work. Blogs don't require constant maintenance, you write a post once and it brings you customers for years to come.

Can the blog growth process be accelerated somehow?

You can post links to your blog on social media, and even ask other websites to link to yours, in a process called link building.

How much will the eLearning market be in 2025?

The global eLearning market is predicted to nearly triple from $107 billion in 2015 to $325 billion in 2025. Not only that, but TechJury gathered the following statistics that show how helpful eLearning can be for both companies and individuals: IBM saved roughly $200 million after switching to eLearning.

What is a member only WordPress site?

1. MemberPress. MemberPress is a great plugin that turns your WordPress site (or a section of it) into a member’s only area. That means you can grant your students special access to get course materials or mingle online with other students.

Can you translate a course into another language?

This is an insanely valuable tip that not many course creators take advantage of. By translating your course into another language, you can effectively broaden your market to millions of other people.

Can you use social media to train your audience?

And yes, sometimes that content will come from sources other than you. By consistently posting quality content on social media, you’re training your audience to check in with you on a daily basis.

Do you need a code for a coming soon page?

No code needed. As you’re trying to figure out how to promote your online course, a coming soon page may not be your first thought. But it can be surprisingly effective. It’s also a great way to test if there’s a real need for your class, and it can be a good gauge for your market research.

Is LearnPress free?

LearnPress is awesome for several reasons, one of which is that it’s totally free, and comes with everything you need to design and distribute your online course. Later, you can scale to the Pro Bundle edition of LearnPress, which creates certificates, content drips, and gives more management tools.

What does it mean to give a free mini course?

Giving out a mini-course for free means creating a quick course, sort of like a movie trailer, to tease your audience and offer them a taste of what your course can be.

What is cross promotion?

Cross-promotion is a form of marketing where the seller owns different products or services and advertises them to each separate audience. For example, if you are an online course creator and are also selling an ebook on Amazon, you could advertise your online course to the customers who bought your book.

Why do you need a live stream?

Creating a live stream is very simple and can be a great way to promote your course. A significant advantage of live streams is the human touch. Even though the events are hosted online, your audience can see you talk about your course in real-time, which gives you an opportunity to gain their trust.

How long does it take for a blog to make a difference?

For your blog to make a difference, you need to regularly publish qualitative content over a long period of time (most blogs take at least 6 months before ranking significantly for search terms on Google). For these reasons, many course creators choose to write guest blog posts as an additional marketing strategy.

How much will the eLearning market be in 2026?

A Complete Guide on How to Promote Your Online Course and Boost Sales. The Global E-Learning Market is expected to reach $336.98 billion by the year 2026 - according to Syngene research from 2019 . That's great news for creators like you!

Can Facebook friends be your target audience?

However, your Facebook friends might not be the perfect target audience for your course. When selecting the platform that will convert the most, it is critical to understand your audience and their interests. So there is no right or wrong answer to the question of ' where you should promote your online course '.

How to Choose Social Networks to Market Your Online Courses

Before you choose which social media platforms to use, you need to consider which of your business end goals you are serving and how you are going to achieve them.

Effective Social Media Marketing Strategies You Can Use

Depending on your business goals, you will need to explore each one and find which are most appropriate and suitable for your industry.

Ready to Promote Your Course on Social Media?

Through social media, you get not only to promote your course to your target audience but also build more reputation as a business – improving your online brand presence, expanding your customer base, gathering some high-quality leads, and ultimately growing your business.