how to promote your course online

^{5 Coolest Strategies to Promote Your Online Course}

1. Publish a course promotion video on YouTube. YouTube is the second largest search engine, with 30 million people visiting it every day. ...
2. Build an email list. Turns out that most people still prefer email over anything else, even millennials, and it still has the highest ROI of any marketing channel.
3. Start a podcast. An excellent way to reach more people interested in your course is to start a podcast. ...
4. Publish a book on Amazon. Publishing a book has also been an effective way to grow your brand. These days it’s super easy to do.
5. Host a live webinar. The webinar is the platform, where you can share highlights of your course to attract more online course buyers.

Full Answer

How to promote training courses on your website?

Bonus Tip: To promote training courses, pages like this allow your site to rank organically in keyword searches. You can also run digital advertising campaigns for keywords towards the end of the buyer’s journey like “Dale Carnegie alternatives” and “skillsoft vs mindgym.”

Are You struggling with promoting training courses with promotion online?

Well, if you have been challenged with the task of promoting training courses online, then you know that statement is almost totally false. There are plenty of things to “do” when you are trying to support a training course with promotion online.

How to advertise an online course?

But regardless of future products, influencers in your niche can be one of the best ways to advertise a class online. 7. Guest Post on Blogs/Podcasts If you’ve ever worked on SEO to market a product or service, then you know the importance of guest posting. You can totally do the same to promote your online course.

How to launch a successful online course?

These are two crucial components to your online course’s success. Seeing money coming in at the early stages of your course launch is helpful in paying for your tools and your advertising costs (if you’re running paid ads). You can even offer a discount for those who sign up for your course in the pre-launch phase.

How do I promote my online course on social media?

9 ways to Promote an Online Course Using Social Media“Ask Me Anything” in your Instagram stories.Go Live on Facebook or Instagram.Share Course Reviews.Share Testimonials from your students.Share Mini-Tips related to the course topic.Share resources from inside your course.Short Video Introduction.More items...•

How do you convince students for online classes?

5 tips to attract students for your online courseBe clear about your course. Nothing is most annoying than visit a site and didn't immediately find the information you seek. ... Provide infoproducts. ... Learn from your competitors. ... Take advantage of those who are already your student. ... Give something of value for free.

How do you market a course?

How to Market Your Course to Generate LeadsKnow Your Audience BEFORE You Create Your Course. ... Understand What Makes Your Course Unique. ... Monitor Your Competition. ... Take a Survey of Potential Students. ... Use a Platform that Offers Flexibility. ... Use Multiple Promotional Platforms. ... Don't Just Use a Single Learning Form.More items...

How do I market my online school?

11 Effective Ways to Promote Your Online Courses in 2021Create Niche Courses.Create Content (Consistently)Offer Free Courses.Make 'Mother Content'Create Testimonials.Promote Your Instructors.Promote on Social Media.Use Google Advertising.More items...•

How can I attract more students?

More videos on YouTubeSocial Media Marketing.Instagram Marketing Activity.Stay in Touch with Students through Remarkable Presence of Different Social Networking Sites.Educational Events Attracts Students and Parents Altogether to Create Awareness about Education Environment.More items...

How do you convince people to buy your course?

7 Tricks to Convince the Client to BuyBe natural and do not use scripts.Ask about the clients' well-being.Use names while talking with a client.Prove that your products are better than those offered by competitors.Keep initiating further conversation.Specify the positive characteristics of the customer.Act on emotions.More items...•

How do I promote a course on udemy?

Tips for promoting your Udemy courseGet positive reviews from friends and family. ... Send emails to your audience. ... Promote your course on your blog. ... Socialize it. ... Add a promotional video on your YouTube channel. ... Optimize your course for search engines.

How can I promote my school program?

10 Ways to Promote Your ProgramMake an Announcement to Your Classes. ... Email the Listserve. ... Post Your Flyer. ... Host an Information Meeting at Your School. ... Use Incentives. ... Spread the Word on Social Media. ... Get Fellow Faculty Involved. ... Contact the Parent Teacher Association.More items...•

Why do people pay for online courses?

One of the biggest reasons why people pay for online courses is to find a better job. When promoting your online courses, it’s powerful to have your alumni talk to the camera about their journey and how your course helped them land a well-paying job. Turn your alumni into your marketers by offering them a referral fee.

When will online courses be available in 2020?

November 22, 2020. Promoting online courses is not an easy task — the competition is brutal. However, COVID-19 has leveled the playing field for small and big institutions providing online courses on topics ranging from software engineering and cybersecurity to cloud computing and digital marketing. If you don’t have unlimited resources ...

How to create a local content silo?

The key to creating a local content silo is to make a homepage-like location page, optimize it around that location, create local content internally to link to it, acquire links from local websites, and acquire backlinks from industry-relevant pages. It works like a charm.

How does a niche course help?

This niche course will immediately boost you to the top of search results, help bring traffic to your website, and create awareness for other courses you offer.

Why is it important to have a team page on your website?

It is important that you have an “Our Team” page on your website for prospective students to see who are going to be their instructors and how qualified they are. Also have them promote themselves on social media, especially on LinkedIn.

When you create content, should you have any expectations?

When you create content, you shouldn’t have any expectations. When you create and publish content with some kind of expectation, there is a higher chance that you will quit creating content when you don’t see “transactional” results — such as an increased number of students enrolling. 3. Offer Free Courses.

Can you offer free courses?

When you offer free courses to the extent you can afford, don’t have any expectations. Promotional “free” courses that are designed to create a sales funnel won’t be as effective as if you do it to educate the public based on your expertise. Sales and increased business will eventually follow, but free courses shouldn’t be used as a “hook” to bring more students.

1. Perform a Keyword Research

The first step to promoting your online course is to make it visible on Google through SEO. So, we will start with how to optimize your online class for search on search engines.

2. Running Ads

Another way to promote your online course is through advertising. Yes, you have to spend money, no matter how little, to make money.

3. Promote With Your website

You can also create a website to promote your online course, especially if you hope to develop more courses in the future. Having your website allows you to promote your business the way you wish without stepping on your toes.

4. Get Social Proof

People would like to check the reviews on a product online before they buy it. When it comes to doing business online, trust is everything. But most people would rather trust a product or service that has social proof because there are many online scammers these days.

5. Promote through Social Media

Use your social networks like LinkedIn, Facebook, Instagram, and Twitter to let your friends and their friends know about your course. Start by adding a link to your course on your social media bios. Write positive things about it, include a link, and post.

Conclusion

You can promote your online course in so many ways. You only need to identify the right channel, where you are most likely to find your target audience. Also, listen to your customer’s feedback to learn how to upgrade your course and provide more value to potential students.

Why not just use an online course platform, with a pre-built audience?

You might think that building an audience is too much trouble for what it's worth. Why not just use an online course platform, that already has a built-in audience ?

How to get an initial audience for a blog?

Do make a conscious effort to put your content in front of as many people as possible , and a good way of doing that is to answer related questions on Quora and other forums like Reddit, and add a link to your blog.

When to Start Growing an Audience?

We have left this article to the final part of our series of guides, but actually maybe this should have been the very first guide on the list.

What is the Best Way to Grow an Audience?

There are currently two very effective ways of building an audience for a given online course topic:

What are the biggest advantages and disadvantages of a blog, for growing an audience?

The biggest advantage of a blog is that you get by far the most for your upfront work. Blogs don't require constant maintenance, you write a post once and it brings you customers for years to come.

Why use subscription coupons?

As we explain in that same guide, we believe that a subscription-based model is the way to go for selling online courses, while still using one-time sales mostly as a comparison point.

What worked best for me, a blog or YouTube?

In my personal case as a course creator, my blog worked much better than YouTube.

1. Publish a promotional video on YouTube

Youtube is the second most popular search engine receiving huge traction on a daily basis. A good portion of this audience may be interested in exploring content in the area of your courses. You may choose to create a YouTube channel and create promotional videos for your course content, and publish your videos here!

2. Create a Course Podcast

Publishing course content in a variety of different formats may be effective in catching certain audience segments who have a preference for how they would like to learn. Some people are visual learners, and some people prefer audio! For some tips on public speaking, check out our earlier blog.

3. Approach your courses as a product set

This means that you should be treating your course content as a product that you can build, promote and sell! Create a solid user interface for how your students will access your course content and be sure to use effective tools in promotion.

4. Use Social Media

Go ahead and announce, tease and promote your course content on a regular basis through social media. But, when it comes to social media, you should not let quantity trump quality. Yes, consistent posting is significant, but so is having the right social media strategy that will address the right kind of audience and deliver the correct content.

5. Create a webinar

A critical feature of online courses is to make them user-friendly. A key way to ensure that you course content and delivery is optimized is to engage with your audience. What better way to do that than to run routine webinars? You can also utilize these webinars to connect with potential students.

6. Create a Teaser Course

A freebie is always a good way to lure and capture an initial audience base. Let them see how great your course content is and stick with the rest! There is a reason many companies utilize free trials; it is because a lot of people tend to decide to buy a product after having a rehearsal run.

7. Create a sales page for your course

You should build a landing page that let’s your audience know you speak their language, can offer a value proposition with your course content, share a course proposal, and highlight a super catchy and user friendly call to action.

What does it mean to give a free mini course?

Giving out a mini-course for free means creating a quick course, sort of like a movie trailer, to tease your audience and offer them a taste of what your course can be.

What is cross promotion?

Cross-promotion is a form of marketing where the seller owns different products or services and advertises them to each separate audience. For example, if you are an online course creator and are also selling an ebook on Amazon, you could advertise your online course to the customers who bought your book.

Why do you need a live stream?

Creating a live stream is very simple and can be a great way to promote your course. A significant advantage of live streams is the human touch. Even though the events are hosted online, your audience can see you talk about your course in real-time, which gives you an opportunity to gain their trust.

How long does it take for a blog to make a difference?

For your blog to make a difference, you need to regularly publish qualitative content over a long period of time (most blogs take at least 6 months before ranking significantly for search terms on Google). For these reasons, many course creators choose to write guest blog posts as an additional marketing strategy.

How much will the eLearning market be in 2026?

A Complete Guide on How to Promote Your Online Course and Boost Sales. The Global E-Learning Market is expected to reach $336.98 billion by the year 2026 - according to Syngene research from 2019 . That's great news for creators like you!

Can Facebook friends be your target audience?

However, your Facebook friends might not be the perfect target audience for your course. When selecting the platform that will convert the most, it is critical to understand your audience and their interests. So there is no right or wrong answer to the question of ' where you should promote your online course '.

How to promote your class?

Try reaching out to your professional network to help you figure out how to promote your class. Other professionals in your industry can become customers to give you more valuable feedback, testimonials, or even a nice shout-out on their social platforms.

Why do you create an online course?

Creating an online course is a great way to connect with your customers, increase your authority within your niche, and build another stream of passive income. They tend to go deeper than your blog posts but are just as fun to create.

How much will the eLearning market be in 2025?

The global eLearning market is predicted to nearly triple from $107 billion in 2015 to $325 billion in 2025. Not only that, but TechJury gathered the following statistics that show how helpful eLearning can be for both companies and individuals: IBM saved roughly $200 million after switching to eLearning.

What is a member only WordPress site?

1. MemberPress. MemberPress is a great plugin that turns your WordPress site (or a section of it) into a member’s only area. That means you can grant your students special access to get course materials or mingle online with other students.

Why is it important to see money coming in at the beginning of a course?

Seeing money coming in at the early stages of your course launch is helpful in paying for your tools and your advertising costs (if you’re running paid ads).

Do you need a code for a coming soon page?

No code needed. As you’re trying to figure out how to promote your online course, a coming soon page may not be your first thought. But it can be surprisingly effective. It’s also a great way to test if there’s a real need for your class, and it can be a good gauge for your market research.

Is an online course a product?

Though your online course is a little different from other digital products, it’s still a product. It’s something you build, promote, and sell, right?

How to draw students into a training course?

When promoting training courses, letting potential students “try before they buy” can be an irresistible way to draw them in. Simply give them access to one session, program, or class at no cost.

What is a high value SEO and content marketing strategy for your brand?

This is a high-value SEO and content marketing strategy for your brand if it classifies itself as a “challenger” in your industry.

What to do when your company conducts its own research?

If your company conducts its own original research or surveys, share your best statistic or a quotable statement in this visually appealing format. Engagement with your content and the likelihood that your target students remember what you wrote will undoubtedly improve.

How long should a blog post be?

Bonus tip: No matter your preferred communication medium, plan on creating a blog post that is at least 300 words in length once every five business days.

What is the purpose of case studies in training?

In both personal and corporate training, people want to get the sense that you, specifically, can help them in their “unique situation.” Training companies should focus their case studies around the types of people and companies they want to attract to their business.

Why sponsor an email newsletter?

Sponsoring email newsletters is a great way to infiltrate the inboxes of a significant number of highly targeted readers without the need to be CAN-SPAM compliant.

Do clients need certification?

Your potential clients likely have continuing education requirements or newly placed industry standards for which they need certification. A decision maker in HR or some other management role may not be up to speed on the new requirements.