how to promote new online course

10 Simple Tips On How To Promote Your Online Courses

1. Produce informative yet entertaining visuals. What you write to market your online course content is important. But...
2. Multi-channel content marketing. Next, make sure you are exposing your content to a wide, highly targeted, audience.
3. Provide your audiences with sample mini-courses. This will drive the user's...

Full Answer

How can I use email marketing to promote my online course?

How to create a surefire online course marketing strategy Create a landing page for your course. You can’t go any further if your course doesn’t have a dedicated page to send... Incentivize pre-sales to analyze the existing demand. In addition to …

How do I promote my eLearning program?

Apr 20, 2022 · 10 Simple Tips On How To Promote Your Online Courses 1. Produce informative yet entertaining visuals. What you write to market your online course content is important. But... 2. Multi-channel content marketing. Next, make sure you are exposing your content to a wide, highly targeted, audience. 3. ...

How to advertise an online course?

May 06, 2020 · Well, if you want to promote your course, you need to find the best practices to market it the right way. 1. Promote Your Online Course Through Emails With an ROI of $55 for every $1 you spent on it, email marketing is not only easy to master but it’s also the most cost-effective channel to promote your course.

How can I promote my course at an event?

Dec 03, 2020 · How to Market Your Online Course: 12 Tricks and Strategies 1. Treat Your Online Course Like a Product Launch (Because It Is). Though your online course is a little different from... 2. Talk About Your Course on Social Media. Regardless of which social media platform you use for your business, you... ...

How do you convince students for online classes?

5 tips to attract students for your online courseBe clear about your course. Nothing is most annoying than visit a site and didn't immediately find the information you seek. ... Provide infoproducts. ... Learn from your competitors. ... Take advantage of those who are already your student. ... Give something of value for free.

How do I advertise my class?

How to Market Your Online Course: 12 Tricks and StrategiesTreat Your Online Course Like a Product Launch (Because It Is) ... Talk About Your Course on Social Media. ... Start a Podcast to Hype Your Online Course. ... Run a Weekly Webinar to Connect With Potential Students. ... Pay for Ads to Promote Your Course.More items...•Dec 3, 2020

How do you promote a course on social media?

10 Simple Ways to Promote Online Courses on Social MediaBefore You Begin, Define the Personas & USP of Your Online Courses. ... Choose Social Networks for Promoting Your Online Courses Carefully. ... Optimize Your School's Social Media Profiles. ... Video is Your Friend When Marketing Online Courses.More items...•Jun 3, 2020

How do I promote a course on LinkedIn?

There are also plenty of niche-specific blogs and publications you could target for promotions!Develop a content marketing strategy. ... Build your brand. ... Optimize your course for effective promotions. ... Run early bird promotions. ... Get Testimonials. ... Get more online exposure. ... Increase your exposure through engaged communities.More items...•Apr 22, 2020

How to promote your courses?

Get other people to promote your courses through an affiliate program. Reach out to people in your industry and ask them if they would be willing to become your affiliates. Give them access to a course and allow them to understand what you are doing.

Why do you need a press release?

A press release can help spread the word and reach out to a bigger audience. It won’t sell your online course, but it can create awareness around it through the distribution of news. So, whether such an ad takes place online or offline it increases your chances of getting seen.

How to get customers to use social media?

Once you have this information, you can try out the following: 1 Find out how customers are spending their time and meet them at their place 2 Adjust your social media posts and speak their language 3 Create content that applies specifically to them 4 Work with public figures, professionals or companies your customers look up to

Why is storytelling important?

Storytelling offers an innovative way of reaching out to your target audience and eventually selling to them. As a recent research report finds, telling your brand’s narrative a company has the power to increase the value of a product or service by over 20 times.

What is the first step in business success?

Identifying your ideal customer is a top priority. It’s the very first step to business success. But, in order to deliver a more personal experience that corresponds to the needs of the customer, you have to go deeper than that, by creating a customer persona.

Who is Kyriaki from LearnWorlds?

Kyriaki is a Content Creator for the LearnWorlds team writing about marketing and e-learning, helping course creators on their journey to create, market, and sell their online courses. Equipped with a degree in Career Guidance, she has a strong background in education management and career success. In her free time, she gets crafty and musical.

Why is building on credibility and trust important?

Building on credibility and trust is crucial for any business, but it’s even more essential when selling online courses. Since you are offering a service and not a physical product, you are pretty much obligated to rely on word of mouth and your students’ level of satisfaction.

1. Promote Your Online Course Through Emails

With an ROI of $55 for every $1 you spent on it, email marketing is not only easy to master but it’s also the most cost-effective channel to promote your course.

2. Offer a Free Course

While your pay-to-learn courses are an amazing way to boost your sales, sometimes giving out free content will help you achieve more.

3. Increase Course Visibility with Website Popups

Your website is another powerful marketing channel you need to leverage to promote your online courses.

4. Share Your Online Course on Social Media

Users will spend a considerable amount of time on social media communicating with friends, searching for brands and products and sharing content.

5. Create a Dedicated Landing Page for Your Online Course

Your social ads might be great, but without a dedicated landing page, they won’t give you the results you desire.

6. Publish an Online Course Promotion Video

Videos can be one of the most engaging types of marketing collateral out there. If you look at statistics, you’ll see that 85% of internet users engage with video content on a monthly basis, while 87% of marketers have already started using it as a marketing tool.

Takeaway

Promoting your online course isn’t rocket science. However, in order to do it successfully, you need to get yourself familiar with some of the best practices.

Why do people use podcasts?

Podcasts are an excellent way to show your knowledge about a particular topic. As you’re preparing to release your online course, you can start a podcast as a way of self-promotion. Podcasts can be one of the best ways to market and sell courses online.

What is a member only WordPress site?

1. MemberPress. MemberPress is a great plugin that turns your WordPress site (or a section of it) into a member’s only area. That means you can grant your students special access to get course materials or mingle online with other students.

How much will the eLearning market be in 2025?

The global eLearning market is predicted to nearly triple from $107 billion in 2015 to $325 billion in 2025. Not only that, but TechJury gathered the following statistics that show how helpful eLearning can be for both companies and individuals: IBM saved roughly $200 million after switching to eLearning.

Who is Nathan Thompson?

Nathan Thompson is a father, a writer, and a lover of travel (in that order). When he’s not wrestling with his kids, you’ll likely find Nathan giving his eyes a much-needed break from screens with a good book or planning a family trip with his awesome wife.

Is LearnPress free?

LearnPress is awesome for several reasons, one of which is that it’s totally free, and comes with everything you need to design and distribute your online course. Later, you can scale to the Pro Bundle edition of LearnPress, which creates certificates, content drips, and gives more management tools.

What is LifterLMS?

LifterLMS is another really neat tool you can use to create, protect, and sell your online courses. This is definitely an option for those who want to build an in-depth course with lots of bells and whistles. Honestly, this is likely better for high-ticket courses or course designs with higher budgets.

Can you translate a course into another language?

This is an insanely valuable tip that not many course creators take advantage of. By translating your course into another language, you can effectively broaden your market to millions of other people.

How to spread the word about a course?

1. Highlight the course in an email campaign. As with any product launch, there are different times when you can spread the word about your course to both customers and prospects: before, during, and after you launch.

How to get more eyes on your course?

To get even more eyes on your course, consider investing in paid ads to promote it to new audiences. If this is new territory for you, you’ll want to do your research before diving in. Between the different types of ads and locations to place them, it’s important to learn the landscape and what might work best for you.

Offer free content

A great way to break through your audience’s skepticism and risk-averse mindset is to offer some of your content for free. You could provide your entire course material for free for a limited time-period. Or you could make a shorter, condensed version of your course and share it for free on YouTube, social media, and your website.

Build an email list

The most effective marketing technique to sell courses online is email marketing. And the first step to making your high-converting email marketing campaign is building an email list.

Encourage user-generated content

When people do research on an online course, they’re concerned about the value they get out of it. Will they become a better artist? Can your course improve their MS Excel or Communication skills?

Make a Coming Soon page

A lot of marketing is about using psychology to create conversions. You work with the same principles to sell an online course and get more students.

Work with the right platform to promote your online course

Marketing an online course is hard work. However, the effort is more than worth it. Online courses offer you recurring revenue, help build your brand and even create a community.

What is a distinct brand identity?

Creating a distinct brand identity establishes you as someone who offers unique and useful learning experiences, always. Your brand identity is your personality, and it should lay bare everything that your audience wants to know about your eLearning program to trust your message and take your courses.

What are some marketing tools for eLearning?

Emails, blogs, and newsletters are powerful marketing tools to not only help you promote your eLearning program but also stay on top of the learners’ minds. Create effective email campaigns, sticky blog posts, and newsletter that audiences can’t wait to read with the following tips: