how to presale your course

Typically, you pre-sell by setting up your sales page, discounting your course, and sending an email out to your list (or communicating the sale to your audience in another way). This process gives you feedback to improve your course content, which can then allow you to charge more in the long run.

Full Answer

What is a pre-sale and how can it help your online course?

A successful pre-sale is the number one way to ensure you’re creating an online product that has an audience and is exactly what your audience wants and needs. Luckily, learning how to pre-sell your online course is easy. Defining the pre-sale A pre-sale is a targeted sale before your product actually goes live.

How do I presell my course?

Typically, you presell by setting up your sales page, discounting your course, and sending an email out to your list. This gives you feedback that allows you to charge more with a better course for your fully priced launch.

How should I market my pre-sale offers?

Rather, you’ll market to a select group of people in your network. At Teachable, we recommend sending your pre-sale offer to your email list. Your email list is full of people who are already fans of yours, and you’ve already provided them with a lot of high-quality content. From there, you should send your list a single pre-sale email.

Why should I pre-sell my course?

By pre-selling your course, you minimize the risk of spending your time and money on a project that flops, resulting in missed opportunities to grow your business in other ways.

How do you pre launch a course?

How to Pre-Launch Your Online Course in 5 StepsStep 1: Create a Freebie Related to Your Online Course Idea. ... Step 2: Build a Relationship with Your Email Subscribers. ... Step 3: Create a Promotional “Teaser" ... Step 4: Launch Your Pre-Launch LIVE. ... Step 5: Finalize Your Online Course. ... Step 6: Foster Community.

How do you conduct a presale?

Here's a process you can use to presell your product idea.Get initial feedback. Your first step will be to find out everything you can about what prospective users value. ... Build a vision. ... Create a sales page. ... Launch your product presale. ... Close and collect feedback.

Can I presell a course on teachable?

Once your course is set up for the pre-sale, you can start marketing and selling your course to your prospective audience. If you'd like to send your potential students directly to the sales page you created, you can navigate to your course Pages menu.

How can I get customers for my course?

How to market your online course after it's publishedPromote your course on your blog. ... Start a YouTube channel. ... Publish a course promotion video on YouTube. ... Add student testimonials to your course sales page. ... Include a link to your course in your email signature. ... Add a course page to your main website. ... Build an email list.More items...•

What are presales activities?

Pre Sales Activities are the tasks that are performed before the product is sold to a customer. These activities often include prospect and qualify leads, product research, market research, data analysis, customer analysis, making unique selling propositions, managing deal qualifications and proposals, etc.

What is a presales role?

A Presales Consultant is a sales expert who lays the groundwork to acquire customers and support clients throughout the sales process. Presales Consultants work in a variety of settings including information technology and software, retail, e-commerce and insurance.

How do you presell a digital product?

How to pre-sell your digital productTap into your network. Start with your existing network. ... Create a sales page. Build a sales page that describes your product and asks for the sale. ... Build social proof. ... Create an email campaign. ... Build trust in advance. ... Get frequent feedback.

How do i pre order on Shopify?

Assign Template to a productGo to Shopify admin —-> Click Products.Click the name of the product you want to make available for pre-order.Go to Theme Templates section, Change products to product.pre-order.Click Save.

How do you attract students to your class?

5 tips to attract students for your online courseBe clear about your course.Provide infoproducts.Learn from your competitors.Take advantage of those who are already your student.Give something of value for free.

How would you promote our courses to the prospect clients?

11 Effective Ways to Promote Your Online Courses in 2021Create Niche Courses.Create Content (Consistently)Offer Free Courses.Make 'Mother Content'Create Testimonials.Promote Your Instructors.Promote on Social Media.Use Google Advertising.More items...•

How do I find high paying clients?

9 Proven Ideas to Winning and Retaining High- Paying ClientsKnow Your Strengths.Get Clear on Your Ideal Client.Create a Portfolio Website.Let Them Find You.Be Active in Your Community.Demonstrate Social Proof.Sell Value Not Price.Create a Strong Support System.More items...

Why do you presell a course?

When you pre-sell a course, you want to be clear about what that means on your course sales page. This ensures that students understand what they are paying for, when the material will be available to them, and helps prevent unnecessary student refunds or chargebacks.

How to set up a pricing plan for a course?

To set up a pricing option for your course, navigate to the course Pricing tab and click Add Pricing Plan. Once you select your pricing option (one-time purchase, subscription, etc.), you can edit the Name, Subtitle, and Detailed Description of the pricing option to include details about the early-bird pricing.

How to send a sales page to students?

Then, click More Options and Copy URL Link for your sales page. This will copy the sales page URL to your clipboard, so that you can paste and send this URL to your audience.

How to add pricing option to sales page?

To add the pricing option on your course sales page, navigate to the sales page editor for the course. Then, you can add a Pricing block to the page—this ensures that students will be able to enroll in the course from the sales page.

What is pre sale?

A pre-sale is when you sell access to your course prior to its official launch. Pre-selling is a great way to gauge interest—and make sales—before you launch your course. This allows you to get started on promoting and marketing the course (often before you’ve even finished the content).

What is welcome section in a course?

Therefore, you might consider adding a “Welcome” section to your curriculum. This lecture can include information about when the course will become available and provides an opportunity to introduce yourself to your students. This way, you are providing a better experience for your pre-sale students, and they will better understand how the course will be released.

When should you edit your course details?

Once your pre-sale period is over , you should edit your course details to reflect that the course is now live.

When can you start a presale?

You can start a presale at any time before you launch your course. Maybe you haven’t even begun to develop it, or perhaps you’re halfway through the process. Whatever the case, you’ll make your online course available for sale in advance of the launch date.

What is presale in marketing?

A presale allows you to market and sell your digital product before its official launch date. You give your audience a deadline by which they must purchase the course if they want to participate.

How to get presale word out?

Get started with marketing on social media. Post about your presale on Facebook, Twitter, Instagram, and other platforms to get the word out.

What is the difference between a good headline and a bad headline?

No surprise here. It’s widely known that a good headline can entice people to stay on the page, while a bad headline can quickly repel them away. The best headlines for presale pages:

Why do people sign up for online courses?

Nothing sells digital products faster than educational content. After all, customers sign up for online courses because they want to learn. If you make educational content available for free, you might convert more prospects because they’ll see your authority over the topic and your expertise in your niche.

How long does it take to convince a visitor to click on the buy button?

Think of your sales page as your elevator pitch. You have just a few minutes (or even less) to convince a visitor to click on the “buy” button. Spend that time wisely.

Can you pay for a course before launch?

Interested consumers can sign up and pay for the course ahead of the official launch. Then, when you launch your course, you can feed it to your customers in drips, which gives you even more time to create and perfect your course.

What to ask pre-sale customers?

Ask your pre-sale customers for feedback on your course outline, what they'd like to see in the course, and their biggest challenges they're hoping you'll address.

Why do you collect pre-orders?

Plus, when you collect pre-orders, you can bounce ideas off customers who are already excited about your work. They can help you validate your product ideas and make sure your course is on the right track, so you know you're creating content your audience loves and needs.

How long is the Podia trial?

Want to follow along, but don't have a Podia account? Sign up for a free 14-day trial.

What is a Podia campaign?

Podia's email campaign tools give you the features you need to build your email list and send any kind of email you can think of, from newsletters to drip campaigns. (Check out these product launch email templates for inspiration.)

Do you need to have a course to sell?

You don't need to have your course content ready to go to start pre-selling your course, but you do need to have some content added to your course before you can publish your landing page -- even if it's just placeholder content.

Do you need to publish your course sales page?

If you want people to be able to enroll in your course before you launch, you need to publish your online course sales page.

Can you add testimonials to your pre-sale page?

You can also add testimonials to your pre-sale page. If you've worked with students on a similar topic before, including their feedback can make potential new students feel more confident pre-ordering your course.

What is pre sale in a course?

Defining the pre-sale. A pre-sale is a targeted sale before your product actually goes live. You sell the idea of your course to a small portion of your audience before you’ve created all of your course content.

Why do you need to presell your online course?

Pre-selling your online course might just be as valuable to your course launch success as your course content itself. A successful pre-sale is the number one way to ensure you’re creating an online product that has an audience and is exactly what your audience wants and needs. Luckily, learning how to pre-sell your online course is easy.

Why is feedback important in a course?

You can use that feedback to increase the value of your course and work out all of the kinks before you make your course available to the public.

Why do you presell?

You pre-sell so you can drip out your content and get feedback from a small batch of customers. You will use this feedback to adjust your game plan as you go and improve the quality of your course before you launch and begin promoting to your entire audience. It’s as simple as that.

How to increase the value of a course?

Collecting feedback and taking action is the best way you can increase the value of your course and cater it to your audience. There are three different ways for you to collect feedback:

What do you have to do when you know what your audience is struggling with?

When you know what your audience is struggling with, it’ll be easier to cater a course directly to them and ensure that you’re providing the most value possible.

What is a successful pre-sale?

A successful pre-sale is the number one way to ensure you’re creating an online product that has an audience and is exactly what your audience wants and needs. Luckily, learning how to pre-sell your online course is easy.

What does it mean to pre-sell a course?

When you pre-sell an online course, you offer your target audience a chance to get early access or become first in line. Doing so gives you some extra time to create your course content and have it ready at the time of launch without wasting any time. It’s a win-win proposition as it offers unique values to everyone involved.

What is pre selling?

Pre-selling is one of the best ways to not only protect yourself from wasting your time on non-performing assets but also devising an effective marketing strategy to boost your sales down the line. So, how to pre-sell a course? Let’s understand the basics first.

How to get pre sale off the ground?

To get your pre-sale off the ground, you must reach out to the learners who may be interested in your course. The dedicated landing page will help you collect enough email data, which you can use for launching drip email campaigns. You must proceed cautiously in multiple stages:

Why isn't my online course selling?

If your online course isn’t selling, there is only one possible reason for it: You didn’t validate your idea beforehand. Benefits Of Pre-Sel ling Your Online Course. Here are some more benefits of putting your online course idea on a pre-sale before creating it: It saves your time, money, and resources;

What is a pre sale campaign?

In short, a powerful pre-sale campaign is a perfect way to launch an online course, followed by post-deadline strategies to generate even better results. For example, you have the option to close the pre-sale offer or increase the price of your course after the deadline. In any case, you would be launching a course that is already popular among your audience, or at least the pre-sale performance would make it clear if it's profitable to launch it after all.

How does an idea sell?

As the idea sells, it self-funds itself as you can invest your pre-sale income to create the course, resulting in no stress on your personal wallet. With instant feedback from the target audience, you retain enough time to validate your idea and implement suggestions to produce desired results for the learners.

Why do you get an idea for a course?

Encourages you to create and launch on time. You get an idea about the potential of your course so you can put your time, money, and resources into things that work. As the idea sells, it self-funds itself as you can invest your pre-sale income to create the course, resulting in no stress on your personal wallet.