how to pre sell your online course

by Tyler Hauck I 5 min read

9 Tips On How To Pre-Sell An Online Course

  1. Outline Your Online Course. Explain what are you going to cover in your course. Give a brief idea of everything...
  2. Identify The Selling Points Of Your Course. What makes your course unique? Go as deep as possible to find the...
  3. Create A Landing Page Dedicated To Pre-Sale. Every course needs its deserved attention to...

Full Answer

How to create and sell a profitable online course?

Aug 17, 2021 · 1. Sell your course before you create it (pre-selling) In this scenario, you come up with a title for your course, and an outline of the content you intend to include in it. You then present your course title and outline to your target audience (by hosting a webinar, for example).

How much can you make selling online courses?

How to pre sell your online course — and make it a success. Step 1: Outline of course. As I mentioned, I started with the outline of the course. This took the vast majority of my time as I went through so many ... Step 2: Write your sales copy. Step 3: …

How to make money selling online courses?

Mar 24, 2021 · 9 Tips On How To Pre-Sell An Online Course 1. Outline Your Online Course. Explain what are you going to cover in your course. Give a brief idea of everything... 2. Identify The Selling Points Of Your Course. What makes your course unique? Go as deep as possible to find the... 3. Create A Landing ...

How much should I Sell my online course for?

In order to pre-sell an online course, you need to create one in your Thinkific account: Go to Manage Learning Content Select Courses Select + New Course and name your course And presto! You’ve got yourself a brand new course to pre-sell. For more in-depth instructions on creating your course, check out this article.

How do you do online presale?

The 9 steps to starting an online thrift store:Research and find your niche.Create your brand.Set up shop.Source products.Work out a storage system.Take great product photos.Price your products.Set up shipping.More items...•Mar 15, 2022

How do you pre launch a course?

Increase the potential for your new course by building interest before it launches.Write about your course and build an email list. ... Use the interest you've gained to pre-sell your course. ... Create a sales window to introduce scarcity and drive action. ... Set up an email calendar. ... Hold off on offering coupons.Mar 21, 2022

How do you presell a digital course?

The 7 Steps to Pre-Selling Your CourseStep 1: Determine Your Course Offer. ... Step 2: Set Up Your Early Interest Page. ... Step 3: Create Your 30-Day Content Blitz. ... Step 4: Set Up Your Checkout Page (a.k.a. The Order Form Page) ... Step 5: Set Up Your Live Workshop Components. ... Step 6: Promote a 48-Hour Flash Sale Offer.More items...•Jul 4, 2018

How do you presell?

How to Presell Your New Product IdeaFind Out How the Market Describes Their Pain Points. ... Create a Vision for Your Product. ... Determine the Level of Support You Need. ... Create a Sales Page. ... Launch the Presale. ... Close It Out and Collect Feedback.Oct 24, 2019

How long is a presale?

Again, you don't need to do any pre-sale period. But, if you do, generally it's ideal to spend a minimum of two weeks in pre-sale but not more than three months (Ingram Spark will let you spend up to a year in pre-sale but Amazon e-books can only be on for pre-sale for 90 days).Apr 3, 2019

How do I soft launch a course?

Here's a 6-step process for running your own soft launch.STEP 1 Develop first audience connections as you research and develop your “nimble” offer {PRE-LAUNCH} ... STEP 2 Be prepared for “launch leaking” and the “early bird” list. ... STEP 3 Create and deliver “red-carpet” content.More items...•May 1, 2018

How can I sell online courses without following?

1:4912:26How to Sell An Online Course Without A Following | Dan Henry - YouTubeYouTubeStart of suggested clipEnd of suggested clipAnd then you sell a product to those followers that's the old-school. Way to do it. And not that wayMoreAnd then you sell a product to those followers that's the old-school. Way to do it. And not that way doesn't work but there is a much more efficient way that allows you to sell an online course.

How do I sell on Instagram Singapore?

Summary: How to Sell on Instagram in 2021Optimize your profile and Instagram bio for sales.Use Instagram ads to reach your target audience.Start selling through Instagram Stories Ads.Create Instagram Stories with product links.Build a shoppable Instagram feed to encourage purchases.More items...•Nov 30, 2021

How do pre sale work?

Mar 4, 2020•Article Presales give fans with passwords/codes the opportunity to purchase tickets before the general public! Just look for the "Offer Code" box or link on your event to enter your presale password. Presale passwords/codes are always entered before choosing your tickets.Mar 4, 2020

How do I sell pre launch?

Here's a process you can use to presell your product idea.Get initial feedback. Your first step will be to find out everything you can about what prospective users value. ... Build a vision. ... Create a sales page. ... Launch your product presale. ... Close and collect feedback.Oct 10, 2019

How do I succeed in presales?

But always listen to the customer. Try understanding what they need, than what they want or think they need....Pre-sales Leader @ skit.ai | Building…Great Attitude.Amazing communication skills (listening , articulation)Problem solving skills.Collaboration.Desire to learn new things.Apr 14, 2020

Why should you pre-sell your online course?

Pre-selling your online course does more than let you bring in money sooner. It builds relationships with those early-bird customers that can turn them into loyal customers for life -- and loyal customer advocates are a powerful marketing tool.

How to pre-sell your online course with Podia

Podia makes it easy to create an online course and build a landing page to collect pre-orders.

Save your spot

Join our demo and see exactly how Podia can help your business thrive.

About the author

Rachel is a content marketer for Podia, an all-in-one platform where online courses, digital downloads, and membership websites – alongside their creators – thrive. When she’s not writing, you can find her rescuing dogs, baking something, or extolling the virtue of the Oxford comma.

What is design academy?

Design Academy is first and foremost about teaching developers how to design in a way that’s actually useful, without turning them into a full-time designer. However, it’s also much more than that. The reason I’m working with developers specifically is because I know from experience they’re a gold mine of product ideas. From open-source side projects that are good enough to be paid products, to online courses that share what you know about web development and help others who are new to the industry, all the way to ideas that would make a fantastic SaaS.

Do you have to be an expert to design a landing page?

When it comes to the design of your landing page, it has to look good. But that doesn’t mean you have to be an expert designer in order to put something together. In lieu of taking my course, you can either create or buy a super simple typography based theme and use that as your landing page.

What does it mean to pre-sell a course?

When you pre-sell your courses, you give your audience the chance to become first in line to learn whatever you plan to teach them. You also give yourself more time to create your course materials, but you won’t lose any time when it comes to sales. If that sounds like a win-win proposition, you’re right.

Why do people sign up for online courses?

Nothing sells digital products faster than educational content. After all, customers sign up for online courses because they want to learn. If you make educational content available for free, you might convert more prospects because they’ll see your authority over the topic and your expertise in your niche.

How to teach cooking to kids?

Let’s say, for example, that you’re creating a cooking course. The benefits could look something like this: 1 Learn to create delicious, healthy meals that take fewer than 30 minutes each. 2 Experiment with Asian spices, herbs, marinades, and other flavors to give your go-to meals more excitement. 3 Build a recipe book to rival your grandmother’s and pass down those meals to your children. 4 Wow your family every night with fresh ingredients, wholesome sides, and fabulous entrees.

Why is social proof important?

Social proof can convert visitors faster than any branded marketing message. People trust other consumers more than they trust brands, so capitalize on that fact by including testimonials on your sales page.

How to do presales marketing?

Your presales marketing starts with a pre-launch email that lets people know about your online course. Provide a deadline for the pre-order price and let your subscribers know that they have a limited time to take advantage of it.

What should a reminder email look like?

Your reminder email should look very similar to your pre-launch email, but you’ll want to ramp up the urgency. Explain that the deadline for signing up for your online course is fast approaching.

How does presale work?

It works for books, movies, software, and tons of other products. It can also work for online courses. With a presa le, you can generate interest through social media, your blog, and other marketing channels. Email marketing works particularly well for this purpose.

Why isn't my online course selling?

If your online course isn’t selling, there is only one possible reason for it: You didn’t validate your idea beforehand. Benefits Of Pre-Sel ling Your Online Course. Here are some more benefits of putting your online course idea on a pre-sale before creating it: It saves your time, money, and resources;

What is pre selling?

Pre-selling is one of the best ways to not only protect yourself from wasting your time on non-performing assets but also devising an effective marketing strategy to boost your sales down the line. So, how to pre-sell a course? Let’s understand the basics first.

Why do marketers write blogs?

Writing blogs always help marketers achieve desired goals , but only if they are relevant and provide valuable information to the target audience. Creating blog posts about the pre-sale, course content, and other relevant information will also encourage people to sign up for your newsletters.

What social media platforms are good for learning?

Apart from YouTube, other social media platforms like Facebook, Twitter, Instagram, and especially LinkedIn are great for reaching out to more learners in a short time. Use personalized posts on each of these platforms.

Should I pre-book my online course?

Anyone who pre-books your online course will expect better benefits than those who do not do so. Convince your early buyers about how special they are and how you are going to ensure that your course will meet their expectations. Convey every benefit of becoming an early bird for your pre-sale campaign.

Is YouTube a good channel?

YouTube is yet another great channel for the promotion of your online course. This channel can be used for promoting pre-sale and post-launch campaigns equally. With over 1.3 billion users, YouTube is like another internet. People look for video lessons and tutorials on YouTube more than on any other platform.

What is pre-selling?

Inspiration strikes. You have an idea for an online course. You think your course idea is amazing, so you commit to creating it. But despite all of your efforts, no one buys your course.

How to Pre-Sell with Thinkific

In order to pre-sell with Thinkific, you can use our pre-order feature! This allows you to sell your course without giving students access to the content until you are ready.

How Your Customers Experience a Pre-Sale Course

Normally, after purchasing a course, your students can instantly access your course content. The pre-order feature skips giving access to course content after your customers purchase it.

How to Pre-Sell Your Course

To use Thinkific to pre-sell your online course using the pre-order feature, you should:

Create a New Online Course

In order to pre-sell an online course, you need to create one in your Thinkific account:

Customize Your Course Card

Your course card plays an important role in pre-selling your online course. Visitors may see the card on your Thinkific website’s pages and it features a pre-order label to distinguish it from published courses:

Set Your Course to Pre-order Status

It is time for the easy part: flipping the switch to set your course to pre-order!

What is the crux of pre-selling your online course?

Unlike solely email-based sequences, you’re going to get a higher conversion rate (aka more people turning from strangers to buyers) because the webinar attendee can ask you questions, learn more about why they need your course, and get incredible value.

What is opt in in a course?

An opt-in is basically a free product (think: PDF, video, worksheet, cartoon, etc.) you give someone in exchange for their email address. You give them valuable information delivered straight to their inbox, you get 24/7 access to their inbox. The beauty of this is that you use this to strategically pick out people who could be potential buyers for your course, making your life way easier when it comes to pre-selling.

How to do a webinar on Google Hangouts?

The technical setup for webinars is pretty simple. All you need is: 1 Computer with a webcam 2 Gmail account 3 A page to stick your Google Hangout onto (you can make one on your website and include a chat box, or you can use a service like WebinarJam which takes care of it for you)

How many emails are in a private launch sequence?

The private launch sequence (which we talked about in step four) is four to 10 emails that take the reader from sorta interested to not being able to sleep from wanting your course so bad.

What is a landing page?

A landing page is a stand-alone page that forces your reader to take action, specifically to get your freebie. You want to give them one clear, concise action forward: click this button and you get a PDF.

How effective is a webinar?

A webinar is most effective when you give away about 15-20% of your secrets in the webinar. This means that even if someone doesn’t buy your product, they don’t feel like it was a waste of time. The best webinar is one that people get enough information from that they can put into place live and also inspires them to take action once they’re going solo.

Can you sell something on your website?

You can sell something without it ever having to be on your website, which means that if your course is not in line with your audience you can still make money from it. For example: You only have zebras on your list, but you want to start targeting lions. However, that would confuse (and terrify) your zebras, opt for a private pre-sale.

What is a pre-sale?

A pre-sale is a targeted sale before your product actually goes live. You sell the idea of your course to a small portion of your audience before you’ve created all of your course content. Typically, you pre-sell by setting up your sales page, discounting your course, and sending an email out to your list (or communicating the sale to your audience in another way). This process gives you feedback to improve your course content, which can then allow you to charge more in the long run.

How to increase the value of a course?

Collecting feedback and taking action is the best way you can increase the value of your course and cater it to your audience. There are three different ways for you to collect feedback:

Why is it important to collect feedback?

Collect their early feedback before creating the rest of your course. This is important for four reasons: You won’t waste time. If you decide you don’t want to continue creating that particular course, you can repurpose the 20% of content you did create and you won’t be at a loss.

Can you market to your entire audience on Teachable?

During a successful pre-sale, you don’t want to market to your entire audience. Rather, you’ll market to a select group of people in your network. At Teachable, we recommend sending your pre-sale offer to your email list.

image