Get Their Attention First If you’re delivering a presentation, show your audience how you can solve their problems. You want them to accept your point of view. You need to arouse the feelings of the audience so they adopt your premise or position and then help to implement the solution you propose.
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A major reason or purpose for writing is to persuade readers to accept your opinion or adopt a proposed course of action. Consider the following scenario: You are watching a popular singing competition on TV with your two younger siblings (who are seven and twelve years old) when a sexually provocative lingerie ad airs.
Write a letter to the TV network with the goal of convincing network executives that it was inappropriate to air this ad while young children could be watching. Also propose a call for …
Jan 20, 2011 · Yes, convince, as to persuade somebody, is an action, therefore it is a verb.A verb is a word that describes an action (run, walk, etc), a state of being (exist, stand, etc) or …
Apr 09, 2020 · Clearly list down 3 to 5 top benefits of your idea. Step Two: Figure out what the other person wants. This is key in the organization. Not everyone ready to accept your views as …
Getty. At its most basic level, persuasion is about communication. But the art of persuasion is about using a sophisticated mix of communication skills and leadership abilities to bring others around to your ideas, recommendations or proposals after—and only after—you’ve successfully convinced them that it’s in their best interest to apply them.
The ability to persuade others has always been a top leadership and communication skill — especially for transformational leaders —and the pace of technological, human capital and workforce change has only heightened the demand.
1. Give people a reason to listen to you. You can’t persuade people who won’t listen to you. One of the first things your audience will be thinking when you come to them with a new idea , recommendation or proposal is whether they should even give you the time of day.
If you fail to give your listeners a reason to trust you, don’t even bother asking them to do something different, change a behavior, support your cause or adopt or implement your recommendations or proposals.
Present your ideas in terms of pros and cons that will connect with your audience. If you’ve gotten this far with your audience, you are good—really good— because it means that you have your their attention. They believe you care and have decided to attach a good level of credibility and trust to you and your message.
If you move forward with your presentation, sales pitch or proposal without considering the needs of your audience, you are likely to fail. If you move forward and make your presentation and recommendations based on the above five-step needs’ assessment and persuasion model, you are much more likely to succeed.
This five-step needs’ assessment and persuasion model works for everyone who seeks to affect change and convince others to take action. It is not a manipulation tactic. Whether you are the job applicant trying to persuade the hiring manager to hire you, the manager of sales who wants to implement new communication techniques, the change lead responsible for persuading colleagues on the benefits of your next digital transformation initiative, the HR executive charged with a complete work-design overhaul or the marketing executive leading a new approach to performance, you need to become more persuasive.
There is a lot of emphasis on coming up with innovative ideas and proposals in most organizations. Indeed many come up with good ideas too.
Before presenting your idea or proposal, it is always better to figure out how you can benefit from it. Setting a specific, measurable goal for oneself is very important and then figuring how this can be achieved.
This is key in the organization. Not everyone ready to accept your views as it is. Even though many don’t express their point openly, they will have a certain viewpoint and when new ideas are proposed, and they will look for how it benefits them.
Understanding in advance what potential objections might come to your proposal and coming up with clear and concise arguments will help the audience that you listen to them.
After you have taken these first three steps, you will be very excited to present your case. But then you will start coming up with all sorts of extra ideas.
Some of the biggest challenges for administrative professionals include persuading others to accept new ideas, being allowed to take on different tasks and being recognized for the added value they could bring to the table, if allowed to do so.
Whenever you’re proposing a new idea, you must be very clear on four things before you even schedule a meeting to discuss it:
When presenting any new idea or request, you must determine and clearly articulate how accomplishing those goals will benefit the leader, team or organization. Speak in terms that your leaders use, such as morale, retention, team cohesiveness, productivity, ROI (return on investment) and cost savings.
Sometimes we don’t have enough influence on our own to convince another party to accept our ideas. This doesn’t mean we’re not trusted; it just means that it is not the traditional way some people operate.
Often, it’s simply a matter of breaking bad habits exhibited by our leaders.
If your potential client isn’t a good fit for your company to start with, they’re not actually serious about doing business, or they don’t have an appropriate budget, you’re not going to be able to convince them of anything, and you’ll just be wasting your time.
Being persuasive comes down to gaining the trust, and respect of your potential client so that they are easily convinced by the solution you offer them.
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