how to package on online course

by Imelda Kozey 7 min read

The number one rule for creating online (or face to face) personal training packages is this: Include everything your client needs to achieve their goal in the lowest tiered package. So many trainers make the mistake of limiting the first tier of their packages by excluding nutrition or support.

Full Answer

How do I get Started with online courses?

Invest in your expertise: if there is a subject that you think you ‘own’ and have expert knowledge on, that could be an excellent place to start. Sharing your expertise, especially if it is for a highly valued niche subject, is the best way to start with online courses.

What should I choose for my online course topic?

The topic for your online course should be either a subject that you’re already knowledgeable about or are willing to invest in learning thoroughly. Either way, you need to be passionate about the subject. Try and think about what it is that you do best, and what people come to you for advice on.

Should you list features or benefits on your training package?

Build Your Online Training Package We need to make the package look fit for consumption. In other words, we need to present it. The most common question I get asked about presenting packages is whether you should list features or benefits. The answer is that it depends (sorry).

How much does it cost to create an online course?

Contrary to popular belief, the process of creating online courses doesn’t require a large chunk of money. If you know what you are doing, you can develop profitable online courses at no cost whatsoever. While money can be used to speed up certain steps of online course creation, it’s not even close to a major determining factor for success.

How do I create a course package?

Steps to create a Course Package: Visit your Dashboard, scroll down and select "Content". Here, you can see "Packages" available just below "Courses". Click on "Create New Package", enter the "Title" of the package & click on "Submit". A new course package will be instantly created.

How do I organize my online course content?

Structuring Your Online Courseorganize your course using the Modules tool.use the course Home Page and/or a "Getting Started with the Course" page to welcome and orient your students.write a readable, accessible syllabus that includes the information necessary for online students.

How do you successfully market an online course?

How to market your online course after it's publishedPromote your course on your blog. ... Start a YouTube channel. ... Publish a course promotion video on YouTube. ... Add student testimonials to your course sales page. ... Include a link to your course in your email signature. ... Add a course page to your main website. ... Build an email list.More items...•

How do I post an online course?

2:246:17Section click the add content drop down and select which type of content you'd like to upload forMoreSection click the add content drop down and select which type of content you'd like to upload for that section just drag and drop your file to the pop-up window.

How do I organize my course content?

If you want to organize content sequentially, there are different ways to present information to students so they can maximize their learning: Description/List: A list is an easy-to-recognize manner of presenting the information. ... Problem/Solution: ... Simple to Complex: ... Familiar to Unfamiliar:

How many modules should an online course have?

For a shorter course, you probably only want 3 to 5 main steps or modules that will comprise the bulk of your course. Every module contains several lessons that teach the actual course.

How do you attract students to your class?

How to Promote Courses to Students (5 Key Ways)Be Active on Social Media.Offer Discounts to Your First Students.Pay Students for Referrals.Use Social Media Advertisements.Feature Guest Instructors With Strong Social Media Followings.

How can I advertise my online class for free?

14 Stunning Ideas to Promote Your Course Online in 2021Harness the Power of Social Media for Promoting Your Course. ... Become a Podcast Guest for Course Promotion. ... Create a Promotional Video on YouTube. ... Publish the Course Through a Book on Amazon (Amazon Kindle)More items...

How can I do online marketing?

Use email marketing or opt-in email campaigns. ... Write online press releases. ... Create a blog. ... Develop social media contests and campaigns. ... Leverage pay-per-click advertising. ... Optimize your site for conversions. ... Post videos on YouTube or other social networks. ... Find influencers to work with your brand.More items...•

Is selling online courses profitable?

Are online courses profitable? Yes. They're actually one of the best business models you can adopt as a digital business because they're in demand and more and more people are willing to pay top dollar for them.

Which platform is best for online course?

The 7 Best Online Learning Platforms of 2022Best Overall: Coursera.Best for Niche Topics: Udemy.Best for Creative Fields: Skillshare.Best for Celebrity Lessons: MasterClass.Best for STEM: EdX.Best for Career Building: Udacity.Best for Data Learning: Pluralsight.

How can I sell online courses on my website?

How to sell online courses from your websiteStep 1: Find a profitable niche. Many people who launched online courses struggle to succeed. ... Step 2: Course Creation. ... Step 3: Build your Website. ... Step 4: Create your first online course. ... Step 5: Build a sales funnel.

Who wrote the packaging class?

Product packaging is equally a branding concern as it is about storage. Authored by sought-after design maven Lindsay Marsh, this course is arguably one of the most comprehensive classes of its kind. Pick up more than a thing or two about the branding and design process, and immediately walk out of this course with a sharper eye for compositions and layouts.

What is product packaging?

An item’s packaging is designed to let the product remain safe and untouched until purchased. That said, it’s critical that product packaging is sturdy enough to ensure preventable damage. sponsored message. Unsurprisingly, marketers and creative entrepreneurs are taking the opportunity to use this vehicle as a means to allow their brands ...

What software do package designers use?

This is so you can use Adobe Illustrator, Adobe Indesign and more.

What is Domestika course?

Led by Peruvian studio FIBRA, this Domestika course is made for the curious creative, ready to take a deep dive into the world of package design.

Why is offering a free course important?

Offering a free course can work for your benefit as it can generate leads for expensive courses or a way to showcase your expertise. Don’t forget, it is the first point of contact to create rapport. We all love good communication, creating relationships and this sense of familiarity is what will help you sell more courses.

Why do people invest in online courses?

Investing in education and lifelong learning is an emerging trend among both old and young, and online courses come to fill the gaps of knowledge. People tend to prefer the comfort and flexibility of their own homes, avoiding the complexities of commuting to physical classes.

Why is pricing important?

Pricing an online course is incredibly important and for a good reason. It communicates your value, it affects the profitability of your course, your customers and the quality of your work. Pricing it too high may result in people not buying from you. Pricing it too low and you won’t be making a profit.

What is needed to create a sales page?

A sales page requires two things, the copy and the design . To write the perfect copy, you will need to understand your audience, what they are looking for and how to convince them. We will be going through that below.

What does a good title mean for a course?

Ultimately, the title of your course reflects the name of your brand, your work or training, and can potentially describe you as the best-selling trainer in your field.

How much will the elearning market be in 2025?

The elearning market is expected to exceed $325Billion by 2025 (see above), with a yearly growth of 5% (Global Market Insights)! Becoming an online instructor means you could be earning from a few hundred dollars per year to a six-figure income.

What is the difference between learning goals and learning outcomes?

Whereas, ‘learning objectives’ or ‘learning outcomes’ tend to be more specific and more measurable in terms of what you expect your students to learn and be able to do once they complete the course.

How to make a course interactive?

Plan for interaction! Make sure your course is rich in opportunities for students to engage with the content, with you and with each other. This means creating diverse activities like discussions, group work, case studies and collaborative problem-solving. Also, be sure to select resources that are relevant and present a variety of viewpoints and meet different learning styles. Consider multimedia, periodicals, web resources, etc.

How many students have taken online courses?

According to a 10 year study conducted by the Online Learning Consortium, 6.7 million students have taken at least one online course and roughly thirty-two percent of all higher-education students now take at least one online course during their educational career. And these numbers continue to rise.

How to import rubrics into Canvas?

Step 2: Go to the course you want to import the rubrics into and access the settings from the course navigation . Step 3: Select the “Import Content into this Course” option from the right-side menu. Step 4: From the Content Type menu select “Canvas Course Export Package”.

What is the purpose of learning objectives?

Creating Learning Objectives. It is essential to build measurable and clear objectives that outline what is expected of the learner. These objectives will make it easy to align the rest of your course and will serve to communicate learning expectations to students.

What can publishers do with textbooks?

Publishers often create online courses and course materials that go with your textbook. Talk to your publisher to receive access to the content. Often, you can select the materials and customize it to reach your learning objectives.

Is online learning an alternative to traditional learning?

Online education is not an “alternative” to traditional classroom learning.

Can you teach an online course the first time?

Relax! You won’t be creating the perfect online course, at least not the first time you teach it. It takes teaching an online course a few semesters to improve and enhance it. Continue to experiment with new approaches, refining your teaching according to your learning objectives and the feedback of your students.

What should the topic of an online course be?

The topic for your online course should be either a subject that you’re already knowledgeable about or are willing to invest in learning thoroughly. Either way, you need to be passionate about the subject.

What does competition mean in a course?

Having competition means that people find the topic relevant and helpful for them. It’s also a good idea to create content that can comfortably fit into an existing, tried-and-tested space. Once you have a clear target audience in mind, you are best equipped for later creating and marketing the course.

What to do after a video is filmed?

After you’ve filmed your content, invest some time editing your raw footage. There are many free video editing software available, from iMovie, to Lightworks, and the Wix Video Maker. Try to craft a nice rhythm to your video by breaking it up into digestible bites.

What is a paid plan?

Paid Plans act as a pay-wall, allowing users to access the content only after they pay and log into the members area within your site. One-on-one real-time lessons: In addition to the course, you may teach live lessons to students in a personalized 1:1 setting.

Why is online education important?

Therefore, fostering a community of learners around your course will greatly improve their experience, contributing to the overall success of your course. An active online community can help users share their learning process with a group of peers.

How to teach a lesson?

Go in a logical order and try to make your ideas evolve naturally from one to the other , to ensure a smooth and frictionless learning process. Remember that teaching is about guiding your audience through an idea, step by step. To make this clear in your course outline, define an objective for each of your lessons.

Do you need to run a test before starting an online course?

Creating an online course requires a lot of hard work and effort on your part, so running a test before you begin will allow you to validate this online business idea as one that will pay itself off down the line.

How to make an online course more engaging?

An easy way to make online courses more engaging is to stimulate the student visually. This means pictures and videos. The simplest method of using picture and videos in an online course would be constructing your online class more like a PowerPoint presentation:

What is the most important part of creating an online course?

One of the most important components of creating an online course is setting a learning goal for the course . However, there’s more to it. Every online course consists of various sections, and each individual section also needs to have a clear learning goal.

What is the target audience of an online course?

The target audience is the group of people to whom you are writing your course.

Is it a waste of time to create an online course?

It’s crucial that you decide on a specific course subject in the beginning phase of creating your online course. Be as specific as possible.

Do online courses require money?

Contrary to popular belief, the process of creating online courses doesn’t require a large chunk of money. If you know what you are doing, you can develop profitable online courses at no cost whatsoever. Creating successful online courses is like building powerful magnets.

Do you have to create all the content for an online course?

That being said, you don’t need to create all of the content for your online course before you start selling it. It’s always better to start off with a smaller batch of content, as this will allow you to take in feedback from your students and make improvements accordingly.

How to build a personal training package?

How to Build Your Online Personal Training Packages. Well designed online personal training packages will not only help you earn more money for your business but they’ll also help your clients get better results and in turn , make them happier to pay you. More money means more investments in client retention and marketing to help even more people. ...

Why is outcome important in online personal training?

Why? Because if you have an outcome both you and the client are accountable to the outcome. This is a beautiful thing because it means that a client is much less likely to cancel sessions.

Integrating With Purpose-Built Online Course Platforms

Another option instead of hosting your course lessons on Shopify is to integrate with a purpose-built online course platform.

The pros and cons of Shopify as a course platform

Now that we’ve looked at using apps and integrations with Shopify, let’s run through the main pros and cons of using it as a platform for selling online courses.

Shopify vs Thinkific vs Teachable vs Learnworlds vs Kajabi

In many other ways, Shopify (with the right app setup) can be compared directly to platforms like Teachable, LearnWorlds, Thinkific or Kajabi.

Frequently Asked Question

We are pleased to inform you that Yes, you can sell webinars on Shopify…

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