how to market your online course 7

7 Highly effective strategies to promote your online course.

• 1. Create buzz on social media.
• 2. Optimize your course page for search engines.
• 3. Guest posts on other blogs.
• 4. Offer a sneak-peek.
• 5. Conduct webinars to market your course.

Full Answer

How to market an online course?

Before asking yourself how to market an online course, the first thing you need to establish is whether or not this particular class already has a need. In other words: You should do some market research before creating your online course. Make sure to address the following questions when you do: Who is your ideal student?

Can anyone create and sell online courses?

Anyone can create, market and sell online courses provided that they are original, relatable and useful. Popular online learning platforms like Udemy, Lynda, and Khan Academy are a great source of inspiration for would-be online course creators. However, you should stay away from these platforms and build your own website instead.

How to promote your online course?

You can totally do the same to promote your online course. Reach out to blogs or podcasts to see if they need some free help. The mere fact that you’re considering creating an online course means you probably have some reputation in your niche as is.

Is paid traffic the best way to market your online course?

Paid traffic is a powerful marketing tactic. But it’s last on the list because it comes with a caveat. Before you throw a bunch of money into ads to market your online course or business, you want to make sure you’ve done a few things first. Validated offering.

How do I promote my online course on social media?

9 ways to Promote an Online Course Using Social Media“Ask Me Anything” in your Instagram stories.Go Live on Facebook or Instagram.Share Course Reviews.Share Testimonials from your students.Share Mini-Tips related to the course topic.Share resources from inside your course.Short Video Introduction.More items...•

Which platform is best to sell courses online?

Have a look at Platforms for selling online coursesDigital Class – Educational Marketplace.Udemy.Skillshare.Thinkific.Teachable.Ruzuku.LearnDash.Podia.More items...

How do you market an online course?

How to market your online course after it's publishedPromote your course on your blog. ... Start a YouTube channel. ... Publish a course promotion video on YouTube. ... Add student testimonials to your course sales page. ... Include a link to your course in your email signature. ... Add a course page to your main website. ... Build an email list.More items...•

How do you sell an online course?

In this article, you'll find an overview of the 10 major stages of online course creation:Pick the perfect course topic.Ensure your course idea has high market demand.Create Magnetic and Compelling Learning Outcomes.Select and Gather your Course Content.Structure Your Modules and Course Plan.More items...•

What is the half of online course marketing?

One half of the online course marketing equation is just making people aware of your course. You want to attract a stream of relevant ​traffic; full of people who are likely to have an interest in your course.

What is SEO in online courses?

2) SEO. Search engine optimization is a way of attracting people to your website that are interested in the same topics covered by your online course. In most cases, that involves creating a blog. A good SEO strategy can require a lot of time to create all of the content that you need to attract visitors to your site.

What is a webinar?

Webinars. A webinar is an online presentation or meeting that's hosted in real-time using the internet. I would normally consider a webinar more as part of your sales funnel as opposed to a source of traffic itself. You'll likely need to advertise in other ways to get people to sign up to your webinar first.

What is sales page?

Your sales page is the last place that people stop before they actually buy your online course. It's the place that people can visit 24 hours a day, 7 days a week to go buy your course. For that reason, you want it to be as captivating and enticing as possible.

What is the most popular question and answer website?

If you remember the website Yahoo Answers that was quite popular a few years ago, Quora is kind of like that. It's currently the most popular "question and answer" website on the internet.

Why is podcasting a traffic source?

Podcasting is a unique traffic source because it allows you to advertise to your audience even when they aren't at their computers. People can listen to your podcast while they're working out at the gym or in their car driving to work.

Can you get a Twitter following before launching a course?

But I wouldn't recommend spending time making a huge Twitter following before you launch your course for the purposes of marketing.

How much will the eLearning market be in 2025?

The global eLearning market is predicted to nearly triple from $107 billion in 2015 to $325 billion in 2025. Not only that, but TechJury gathered the following statistics that show how helpful eLearning can be for both companies and individuals: IBM saved roughly $200 million after switching to eLearning.

Do you need a code for a coming soon page?

No code needed. As you’re trying to figure out how to promote your online course, a coming soon page may not be your first thought. But it can be surprisingly effective. It’s also a great way to test if there’s a real need for your class, and it can be a good gauge for your market research.

Can you translate a course into another language?

This is an insanely valuable tip that not many course creators take advantage of. By translating your course into another language, you can effectively broaden your market to millions of other people.

Can you use social media to train your audience?

And yes, sometimes that content will come from sources other than you. By consistently posting quality content on social media, you’re training your audience to check in with you on a daily basis.

Is LearnPress free?

LearnPress is awesome for several reasons, one of which is that it’s totally free, and comes with everything you need to design and distribute your online course. Later, you can scale to the Pro Bundle edition of LearnPress, which creates certificates, content drips, and gives more management tools.

What is the first tactic to create content for your audience?

1. Content marketing. This first tactic is all about creating helpful content for your audience. This may be videos, blogs, or helpful resources and guides. The aim of content marketing is to create targeted content for your particular audience and to generate awareness and engagement around your brand.

What is affiliate marketing?

Creating an affiliate marketing program can be a helpful tool to diversify your partner marketing strategy. Whereas a webinar or blog swap may not include paid placement, affiliate marketing involves paying a commission to those promoting your product or service.

Is paid traffic a marketing tactic?

Paid traffic. Paid traffic is a powerful marketing tactic. But it’s last on the list because it comes with a caveat. Before you throw a bunch of money into ads to market your online course or business, you want to make sure you’ve done a few things first.

What platforms can I use to advertise my course?

You can set up shop on platforms such as Facebook, Twitter, Instagram and LinkedIn and offer your course through those pages.

What happens if you use someone else's platform to sell your course?

When you use someone else's platform to sell your course, you lose so much control. You can't build an email list, you can't set the best price for your course, you can't use your own branding, and worst of all you have to pay the platform a big fee from each of your sales.

What should a course be?

Your course should be: a) original, and b) relevant. These are the most important ingredients to keep in mind before you do anything else. Your argument must be different, fresh and exciting compared to numerous other courses which might have covered your topic previously. It should also be relevant to the target audience you decided to teach with your online course and correspond with their tastes, study preferences and daily habits.

What is Lynda course?

Lynda is a very popular online course provider which operates on an internal system of teachers, professional tutors and mentorship.

How much will the e-learning market be in 2022?

Want to sell an online course? The e-learning market is expected to hit $275 BILLION by 2022. In this guide, we'll share how to create and market your first online course in 7 easy steps.

What is Khan Academy?

Let’s start with the online equivalent (of a sort) of academia – Khan Academy. The platform was designed with free learning in mind and focuses on essential life skills each of us needs on a daily basis. Some of their courses focus on math, physics and chemistry while others go in-depth about personal finances, history of the world and other social skills.

Does Udemy have a per sale fee?

They operate on a per-sale fee based on the individual sales of each course present on their website.

What is the fastest way to drive traffic to your marketing funnel?

Running paid ads can be one of the fastest ways to drive highly-relevant traffic to your marketing funnels. And among paid ad channels, Google, Facebook, and Youtube are the most popular options.

Why is it important to share content regularly?

To state the obvious, sharing content regularly with your audience will be crucial to keep them engaged with your brand. Your regular emails should entail informational content that delivers value and not just promotional content that sells your course.

How to promote your podcast?

To promote your Podcast, you should syndicate it in as many places as possible, including Apple Podcasts, Spotify, Google Play, and Soundcloud. Plus, you can ask your audience to subscribe, share, and leave reviews, which will help you build a loyal audience and get more visibility on the podcasting platforms.

What is the difference between a lead magnet and a content upgrade?

The primary difference between a content upgrade and a lead magnet is that content upgrades are specifically tailored for individual blog posts.

Why is tracking email metrics important?

Keeping track of metrics like your email open and click rates with email marketing platforms can be crucial to maintaining email deliverability and the overall ROI of your marketing efforts.

How to promote your blog on Pinterest?

To promote your blog on Pinterest, you will need to create catchy, engaging images that include text and use them to pin your blog posts. Plus, you may want to join Pinterest Group Boards by reaching out to the creators of popular Group Boards, and this will help your blog posts get visibility quickly.

Is it possible to tap into all the major marketing platforms?

It will be nearly impossible for you to tap into all the major marketing platforms and strategies initially. So it’s important to narrow down your focus and identify the core marketing platforms for your business.