how to market an online training course for sale

We dive deep into 16 marketing strategies proven to generate online course sales. #1. Develop customer personas #2. Become a storyteller #3. Showcase customer reviews #4. Start a blog #5. Design infographics #6. Build your email list #7. Segment your newsletter #8. Launch a podcast #9. Host a live webinar #10. Build communities with Facebook groups

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How do I market a training course?

Jun 01, 2020 · From top social media tips to SEO, follow along as we go through the 6 best digital ideas for how to market an online course or workshops. Table of contents. Use social media to help build brand reputation. Leverage your connections to start an email marketing campaign. Create a blog and videos for your website.

How to sell online courses in 2021?

Apr 10, 2021 · Whether your company is creating a new training course or training is what you’ve done for decades, there has never been a better time to get involved in the knowledge sharing economy. Below, I’ve compiled 20 digital marketing ideas that are both actionable and effective for you to start promoting training courses.

How to use email marketing to sell online courses?

Sep 11, 2017 · Let’s take a look at the top 5 ways you can use your training management software to market your online courses. 1. Sell Your Courses Online. The first, and most obvious, way to get your courses online is to actually sell them online! Right now you may simply have a list of the courses you run on your website, with customers completing the sale via email or on the …

Are You promoting training courses with digital marketing?

2. Conduct little and often marketing research. You can also use a combination of online data and insights from your staff to work out what training course your market actually wants. Use information from Google searches to determine not only what to call your training course, but what course content to offer.

How do you successfully market an online course?

How to market your online course after it's publishedPromote your course on your blog. ... Start a YouTube channel. ... Publish a course promotion video on YouTube. ... Add student testimonials to your course sales page. ... Include a link to your course in your email signature. ... Add a course page to your main website. ... Build an email list.More items...•Aug 23, 2021

How do you sell an online course?

Let's recap the nine essential steps for selling your online course:Choose a subject that sells. ... Create your online course. ... Choose where to host and sell your course. ... Decide how much you will charge. ... Increase the value (and price) of your course. ... Seed launch your online course. ... Market and sell your online course.More items...

How do I sell a training course?

Among the last best ways to sell training content online is to tap into your community of users and have them recommend your courses and learning materials to their own circles or through social media and other channels. People often buy online training content based on the recommendations of others in their community.Apr 19, 2021

Is selling online courses profitable?

Are Online Courses Profitable? Yes, they are. Online courses offer one of the best business models to digital entrepreneurs. The demand is rising and people are more than willing to pay for them, and they are one of the top ways to make money online.Oct 11, 2021

Do online courses sell well?

Creating and selling online courses is a booming market internationally. The eLearning market is expected to exceed $325Billion by 2025, with a yearly growth of 5% (Global Market Insights)! Becoming an online instructor means you could be earning from a few hundred dollars per year to a six-figure income.Feb 8, 2022

Which product can I sell online?

Here is a list of 30 trending products that you may sell from your homesFashion Items. When it comes to fashion, the products are always trending on the internet. ... Body Products. They too have a good demand over the internet. ... Mobile Phones. ... Bags. ... Sweaters and Knitting Products. ... Candles. ... Books. ... Shoes.More items...•Sep 20, 2017

How do you price a training course?

How to choose a price for your online course:Do not price your course based on its length. ... Take a look at your competition. ... Quantify the value of the outcome your students can achieve. ... Test different price points. ... Consider your credibility/authority in your market. ... Consider the cost of your customer's alternatives.More items...•Aug 23, 2021

How do you sell training to upper management?

To sell training to the upper management team, request a meeting to make a presentation that describes how a training program will benefit the company. To prepare the presentation, analyze the current level of skills in the company and identify areas for improvement.

How do I start a training business?

Launching a training company is not for the meek and mild....Doug's 10 Tips for Starting a Training BusinessLimit Non-Binding Partnerships.Speak Your Customer's Language. ... Network with Buyers. ... Publish, Publish, Publish. ... Articulate your Value. ... Productize Your Offerings. ... Be Fully Committed. ... Possess the Right Credentials. ... More items...•Sep 9, 2016

How much can you make by creating an online course?

You can make anywhere from $500 to $50,000 and more by teaching online courses. To determine how much money you can make from online courses, all you need to know are the size of your audience, how well you can convert those people into buyers, and the price of your program.Jun 9, 2021

How do you name an online course?

How to Craft The Perfect Online Course TitleDescribe your audience using demographic information.Choose a Subsegment.Describe Your Audience Using Psychographic Information.Summarize Your Work.Use keyword research tools.Phrase Match.Having Same Terms.Also Rank For.More items...•Mar 28, 2018

What makes the most money selling online?

Affiliate Marketing. You may already know that affiliate marketing is one of the oldest online moneymakers out there. ... Selling on Amazon, eBay, Etsy, and Cragslist. ... Blogging. ... Niche E-commerce. ... Your Own YouTube Channel. ... Selling E-books. ... Develop Apps.Apr 15, 2019

Why do you publish a course in a marketplace?

Publishing a course in an online course marketplace can be beneficial simply because of the exposure to thousands of potential customers that already buy courses from those marketplaces. Most online course marketplaces restrict you from promoting products and services that sell you outside of their marketplace, but they do allow you to link to your main website. Publishing a shorter version of your main course in a marketplace can be a great way to increase your exposure and direct visitors to your website, where they can learn more about your main course.

What is buying ads on YouTube?

Buying YouTube ads is a great way to promote your course to people who are watching YouTube videos related to your course topic. You can also target your ads to specific geographic areas and/or demographic criteria. To learn more about advertising on YouTube, click here.

How effective is a meetup group?

Starting a local Meetup group about your topic is a very effective way to get in front of your target market on a regular basis. It also helps to position you as a leader in your community. You can also invite other speakers to come and share their insights with your group. This strategy is definitely a lot of work, but in the long-run (as your Meetup group grows) it can be very effective.

How to get in front of your target audience?

Local events and Meetup groups are a great way to get in front of your target audience. Do some research to find local events related to your topic and contact the hosts of those events. Mention that you have an online course, and would love to give a presentation to their audience.

What is LinkedIn group?

Starting a LinkedIn Group centered on your topic is another great way to build a community of potential students for your course, especially if your target market is professionals. LinkedIn is also a great platform for professional networking in general, which can lead to numerous opportunities including speaking engagements, partnership opportunities, client referrals, and more.

Why is a blog important?

Your blog is a great place to promote your course, especially if you regularly publish free content related to your course topic. If you write articles about the same topic that you teach in your course, then every person who reads your blog is a potential student for your course.

What is a horo?

HARO (Help A Reporter Out) is a great service that connects reporters with relevant experts (aka news sources). By signing up as a news source, you’ll receive an email three times per day that includes media opportunities in which you could be quoted. Reply quickly for the best chance of getting selected for a quote in an article, and ask for a link back to your site.

How much will the elearning market be in 2025?

The elearning market is expected to exceed $325Billion by 2025 (see above), with a yearly growth of 5% (Global Market Insights)! Becoming an online instructor means you could be earning from a few hundred dollars per year to a six-figure income.

Why do people invest in online courses?

Investing in education and lifelong learning is an emerging trend among both old and young, and online courses come to fill the gaps of knowledge. People tend to prefer the comfort and flexibility of their own homes, avoiding the complexities of commuting to physical classes.

Why is pricing important?

Pricing an online course is incredibly important and for a good reason. It communicates your value, it affects the profitability of your course, your customers and the quality of your work. Pricing it too high may result in people not buying from you. Pricing it too low and you won’t be making a profit.

How to get your audience's opinion?

You can also: Get your audience’s opinion through email: if you have an email list, come up with an email advertising your course. Alternatively, send your list of ideas for online courses to your audience and encourage them to pick on a course subject through a survey.

How many people use social media in 2016?

The number of people using the internet and more specifically social media is increasing year by year. As statistics show, in 2016, up to 3,5 billion people were estimated to use the internet worldwide and social media seems to have a huge role to play on the amount of time spent online.

What is needed to create a sales page?

A sales page requires two things, the copy and the design . To write the perfect copy, you will need to understand your audience, what they are looking for and how to convince them. We will be going through that below.

Why is offering a free course important?

Offering a free course can work for your benefit as it can generate leads for expensive courses or a way to showcase your expertise. Don’t forget, it is the first point of contact to create rapport. We all love good communication, creating relationships and this sense of familiarity is what will help you sell more courses.

Why do you create a training course?

If you’ve created a training course or workshop, it’s probably because you have a wealth of experience you want to share with the world. You’re leveraging skills and knowledge you’ve developed throughout a long career to create a new business—why not leverage all the connections you’ve made too?

What is the best social media content?

Infographics and videos are the perfect social media content. As long as they contain valuable content that naturally segues into your product, you are sure to get marketing value. These can be teasers of an upcoming webinar, snippets from a course, or informative videos about a related topic to engage your audience.

How does SEO affect your website?

SEO will move your site up search engine results pages, increasing organic website traffic— and that means more course enrollments. By publishing articles on authoritative websites, you can improve your site’s backlink profile, one of the key factors in determining search engine rankings.

Why is it important to create partnerships with publications?

It’s all about creating partnerships with publications to provide them quality content in exchange for the exposure and, at times, a backlink. Even Tony Robbins, who has sold millions of dollars worth of training courses, understands the value of publishing articles on authoritative sites that link back to his own.

Who is Jack Canfield?

For example, Jack Canfield, a bestselling author and personal development coach, has been able to rack up over 145,000 subscribers on Youtube. Canfield has a multifaceted approach to training with online downloadable PDFs, video lectures, in-person workshops, and more.

Is it easy to create a YouTube channel?

Creating a YouTube channel isn’t easy. You’ll need to produce high-quality videos, get familiar with YouTube SEO, and market them like you would any other product if you want them to find an audience at first. However, once you start building your audience, the benefits can be incredible.

Is YouTube the most popular video sharing platform?

In fact, YouTube is the most widely used video-sharing platform in the country. As of the end of 2019, an amazing 73% of American adults used YouTube’s platform, eclipsing Facebook’s 69%, according to data from the Pew Research Center. Creating a YouTube channel isn’t easy.

What is affiliate marketing?

Creating an affiliate marketing program can be a helpful tool to diversify your partner marketing strategy. Whereas a webinar or blog swap may not include paid placement, affiliate marketing involves paying a commission to those promoting your product or service.

What is the first tactic to create content for your audience?

1. Content marketing. This first tactic is all about creating helpful content for your audience. This may be videos, blogs, or helpful resources and guides. The aim of content marketing is to create targeted content for your particular audience and to generate awareness and engagement around your brand.

What is consulting.com?

Consulting.com is a site dedicated to helping entrepreneurs succeed with consulting. It leverages the power of customer testimonials by dedicating a page to customer testimonials and ratings in response to their online courses for consultants:

What happens if you don't use social proof?

If you’re not using social proof in your marketing, you’re missing out on a lot of opportunities to engage and convert your audience. This may take the form of testimonials on your website, customer ratings on your online store, or simply logos of the partners or customers you work with.

Why is social proof important?

Social proof is important to establish since it’s been proven to result in higher conversion rates across websites, sales pages, and landing pages. Let’s look at some examples of the ways you can use social proof in your marketing strategy.

What is Scout IQ?

Scout IQ is a service that helps users find profitable books to sell on Amazon. The company uses Proof’s social proof notification software to display activity notifications on their sales page to new visitors . In this case, the tool is set up to show the number of users signing up for an account in real time:

Is guest blogging good for SEO?

The strategy is helpful in creating permanent digital trails leading back to your webpages. Not only is this good for SEO, but it also builds your credibility in your field.

Why do we use infographics in marketing?

Infographics To Promote Training Courses. Infographics still have a place in the world of digital marketing, especially since most people still do not enjoy reading online. If your company conducts its own original research or surveys, share your best statistic or a quotable statement in this visually appealing format.

Who is Jonathan Bentz?

Jonathan Bentz is a Senior Digital Marketing Strategist at Direct Online Marketing. Jonathan is a 15-year SEO veteran and holds a Journalism Degree from West Virginia University. He contributes to Business.com, Business2Community.com, and G2. Jonathan sits on a board for a West Virginia program that aims to build the state’s first all-inclusive playground.

Is blogging important in training?

Companies in the training industry are no different. In fact, regular blogging might be even more critical in the training industry. A higher amount of knowledge sharing should mean a more significant percentage of thought leadership.

Is technology at an all time high?

“Integration and usage of technology in our day-to-day lives is at an all-time high , as we continue to shift to a ubiquitously digital world,” said Brian Fourman of Cooperate Marketing, a marketing agency in Chicago that solves complex problems for OEM’s and major service providers.

1. Find out what to call your course

Whether you’re just working out how to market your training course for the very first time, or you have a long-established course and you’re looking to boost the number of attendees, the first thing to do is to work out what to call your course, i.e. what is its title?

2. Conduct little and often marketing research

You can also use a combination of online data and insights from your staff to work out what training course your market actually wants.

3. Feature teachers in a video

Quite often in training organisations there is a disconnect between those who “sell” the courses and those who deliver the training. And yet, one of the best ways to market training courses is to give a taster of what the programme will be like. Once of the best ways to do that is to ask one of your teachers or tutors to appear in a video.

4. Create progression spaces around your training course

How to market training courses in 2016 is very different from how you would have done it even 5 years ago. Contrary to what many believe, Generation Z, those born from roughly 1995 onwards are highly community minded. They seek out connection to like-minded individuals, and they are keen and avid researchers.

5. Maintain your website as a selling machine

Despite the brilliance of social media in diffusing your brand and creating positive and powerful engagement around your training courses and the progression which students enjoy, your website should remain the home of the fast and effortless transaction.