how to market a one on one coaching course

How to market your coaching business?

MTM 6 Month, One-on-One Coaching Program. MTM “Email Hotline” – 6 months of unlimited email access to the Coaches to get your questions answered between sessions ($1,000 value) …and more! After 6 months, students will get access to the Online Education Series live and recorded classes for 50% off the normal price.

Should you offer coaching packages or one-offs?

Sep 24, 2019 · Other Options to Market Your Coaching Skills Seminar. One avenue for marketing your seminar is through your community college. If you have a community college near your community, contact their office of Continuing Education. Often, Continuing Education offices are looking to provide great non-credit courses and seminars to their community.

How to market an online course?

How to Move from 1-on-1 Coaching to Create Leverage With an Online Course Creation Business. An online course creation business gives coaches and consultants the opportunity to create a new stream of income that is not tied to hours spent. More importantly, it provides the potential to impact and reach more clients/students versus 1 on 1 coaching.

How to become a successful coaching coach?

Apr 10, 2021 · Identify a shortcoming of the services provided by your market leader/niche brands. Offer an influencer the opportunity to compare you against your competitor as a guest post. Then proceed to highlight the strengths and unique value your training courses offer compared to your competition.

How can I promote my coaching program?

Life Coach Marketing|13 Ways to Promote Your Business and Get New ClientsDefine your target audience.Provide free sessions.Make an appealing program package.Attend workshops and other events.Differentiate yourself from your competitors.Organize events.Use social media to establish a strong presence.More items...•Jul 29, 2021

How do you get a 1 1 coaching Client?

“The best way to get your first coaching clients is to tell some friends what you're up to and would they like to do a session. Then at the end either sign them up or ask if they know anyone who could get value from your coaching. Friends are always the easiest way to start.”Apr 12, 2021

How do I market my coaching clients?

Organic marketing strategies to grow your coaching businessGuest blogging. By sharing content that is helpful to your ideal audience on other websites, you'll build up your profile as a helpful expert faster and get your message out to a new audience.Social media. ... Podcasting. ... Online Communities. ... Email Marketing.Jan 29, 2019

How do I market myself as a coach or consultant?

Sell Your Expertise and Build Your Business by Marketing Yourself EffectivelyPackage Your Services so they're attractive to new clients.Find Your Niche and eliminate the competition.Create a Strong Brand so you stand out and get noticed.Write Compelling Marketing Copy so prospects take action.More items...

Where can I advertise my coaching services?

6 Of The Best Ways To Promote A Coaching Business OnlineYour Site. Any modern business, big or small, needs a website. ... SEO. After setting up your website, your next goal is to encourage your audience to visit it. ... Blogging. ... Gated content. ... Newsletters. ... Online advertising.

How do I get coaching clients without a website?

1. Create a Blog: Just because you do not have a website does not mean you cannot promote your business and get coaching clients online. One of the ways to do that is by starting a blog.Oct 16, 2019

How do I sell myself as a coach?

Here are 7 tips to market yourself as a coach or healer:Show up as yourself.Focus on organic engagement and building relationships.Know your ideal clients and what they're looking for.Be able to articulate what makes you unique.Find the key marketing activities that work for you.More items...

How do you market a coaching group?

0:129:53The Secret To Market and Fill Your Group Coaching Program - YouTubeYouTubeStart of suggested clipEnd of suggested clipLet's start off with a quick review about the three key steps you need to take to start coachingMoreLet's start off with a quick review about the three key steps you need to take to start coaching groups. Step number one design an irresistible group step number two market to fill your groups.

How do you start a coaching business?

3:2515:145 Proven Principles To Grow Your Life Coaching Business - YouTubeYouTubeStart of suggested clipEnd of suggested clipSelf you use their learning to educate. Yourself and then build on top of it. So you can maintainMoreSelf you use their learning to educate. Yourself and then build on top of it. So you can maintain your authentic self maintain your own ambition maintain your own goals.

How do I promote myself as a marketing consultant?

How to promote your consulting businessPlace Google and social media ads.Launch an email newsletter.Host events.Reach out to potential clients directly.Attend networking events.Get referrals.Speak and present at events.Make connections on social media.More items...•Sep 4, 2019

How to start a joint venture?

Here are a few joint venture ideas: 1 Create a webinar together. 2 Offer your services to each other’s audiences. 3 Bundle your services and offer them for a special price.

How to talk to the right people?

Coaches who aren’t targeted in their networking. To talk to the right people (your clients), reach out to the event organizer. Let them know who YOU are so that they can recommend people you should be speaking to. And before you attend the event, take a look at the list of attendees.

Common Negative Associations Around Selling Content Online vs Traditional Coaching, and How Online Courses Done Right can Provide Tremendous Value

If you haven’t already started your selling content and training in the form of online courses, it might be because you have been skeptical about a way to effectively translate the result that you are able to provide in a one on one situation, versus in an online course.

Uncap your Income Potential and Impact more Lives with your Online Course

If you are a coach or consultant and your business model currently focuses on offering one on one consulting services, even if you charge a high hourly rate, your income has a hard cap. In addition to that, the number of people you can impact has a hard cap as well because your impact is directly tied to the time you spend on your business.

Ways to Integrate Online Courses into your Existing Coaching or Consulting Offering

Below are potential pathways for integrating the selling of an online course into your existing coaching or consulting business:

Why do we use infographics in marketing?

Infographics To Promote Training Courses. Infographics still have a place in the world of digital marketing, especially since most people still do not enjoy reading online. If your company conducts its own original research or surveys, share your best statistic or a quotable statement in this visually appealing format.

Who is Jonathan Bentz?

Jonathan Bentz is a Senior Digital Marketing Strategist at Direct Online Marketing. Jonathan is a 15-year SEO veteran and holds a Journalism Degree from West Virginia University. He contributes to Business.com, Business2Community.com, and G2. Jonathan sits on a board for a West Virginia program that aims to build the state’s first all-inclusive playground.

Is technology at an all time high?

“Integration and usage of technology in our day-to-day lives is at an all-time high , as we continue to shift to a ubiquitously digital world,” said Brian Fourman of Cooperate Marketing, a marketing agency in Chicago that solves complex problems for OEM’s and major service providers.

What is the difference between group coaching and one on one coaching?

What I like about group coaching versus one-on-one coaching or courses is that group coaching is essentially a hybrid of the two. One-on-one coaching is highly customized but it can be draining and it requires more time because you’re only doing that one-on-one coaching. One the other hand, courses provide much more leverage.

How to sell group coaching?

Selling Group Coaching Step 1: Make it Standard. Group coaching is typically more structured than one-on-one coaching. There are no rules when it comes to which you choose to host. You can start with one-on-one coaching or starting with group coaching. It doesn’t matter, but what matters is that you understand that when you’re bringing individuals ...

How much will the eLearning market be in 2025?

The global eLearning market is predicted to nearly triple from $107 billion in 2015 to $325 billion in 2025. Not only that, but TechJury gathered the following statistics that show how helpful eLearning can be for both companies and individuals: IBM saved roughly $200 million after switching to eLearning.

What is a member only WordPress site?

1. MemberPress. MemberPress is a great plugin that turns your WordPress site (or a section of it) into a member’s only area. That means you can grant your students special access to get course materials or mingle online with other students.

Why do people use podcasts?

Podcasts are an excellent way to show your knowledge about a particular topic. As you’re preparing to release your online course, you can start a podcast as a way of self-promotion. Podcasts can be one of the best ways to market and sell courses online.

Who is Nathan Thompson?

Nathan Thompson is a father, a writer, and a lover of travel (in that order). When he’s not wrestling with his kids, you’ll likely find Nathan giving his eyes a much-needed break from screens with a good book or planning a family trip with his awesome wife.

What is LifterLMS?

LifterLMS is another really neat tool you can use to create, protect, and sell your online courses. This is definitely an option for those who want to build an in-depth course with lots of bells and whistles. Honestly, this is likely better for high-ticket courses or course designs with higher budgets.

Can you translate a course into another language?

This is an insanely valuable tip that not many course creators take advantage of. By translating your course into another language, you can effectively broaden your market to millions of other people.

Is LearnPress free?

LearnPress is awesome for several reasons, one of which is that it’s totally free, and comes with everything you need to design and distribute your online course. Later, you can scale to the Pro Bundle edition of LearnPress, which creates certificates, content drips, and gives more management tools.

What is a coach mentor?

This is the most common approach that coaches take, essentially positioning themselves as a mentor to help their clients through whatever challenges they’re facing. This works best when your clients are following a similar life path that you’ve already walked, as they’ll be bringing random questions that require a depth and breadth of experience to answer well.

How to grow your practice away from being constrained by time?

One way to grow your practice away from being constrained by time is to build a group coaching community. This is a group of like-minded clients who not only look to you for expert advice, but are also able to help each other when you’re not around. This is highly valuable to the right clients. Be ready, though—this will require a different skill set than merely coaching. In this role, you’ll find yourself acting more as a community manager, and your time will be split between giving advice directly and sparking discussion so your clients can learn to give advice to one another.

Why do you need to package your services?

Packaging your services allows you to charge more for your services not only because you’re likely delivering a more effective product, but also because you are drawing customers into a value-based mindset. They’re not thinking, “Oh no, I have to pay for ANOTHER session?” Instead, they’re weighing the cost against the benefits they’ll gain—and that’s exactly how you want your client to think.

What is results focused package?

As described in the guitar teacher example, the results-focused package is all about delivering a specific result in a specified amount of time. Each session is highly organized and planned out to ensure the client reaches their goal.

When you settle on a price, state it with confidence?

Sales calls take practice, but mastering the money conversation is the key to not only winning clients, but starting out each client engagement on the right foot. They want to feel confident in their purchase, and your communication will tell them whether or not they can be.

Who is Ash Ambirge?

Ash Ambirge of The Middle Finger Project runs what she calls an “advisory group” named Unfuckwithable Girlfriends —a private Facebook group for freelancers. Not only is she giving advice in the group on the regular, but each week an expert freelancer teaches a new skill, which is a GREAT way to keep delivering value and ensure long-term subscription.

What is accountability buddy?

The accountability buddy checks in at regularly scheduled times to check how the client is doing and help them course-correct. You see this most often in the fitness coaching industry, but the basic idea can work with any client who needs some external motivation. This model is similar to a mentor, but you can position yourself as an accountability buddy without quite as much experience because the benefit you’re primarily giving isn’t your expertise, but rather motivation.