how to make a facebook ad for an online course funnel?

The steps to create an ad set are pretty straightforward: Name your ad set Choose the Facebook Page you want to promote Create or choose your audience

Full Answer

What is a Facebook ad funnel and how does it work?

A Facebook ad funnel is essential in helping your business’ build brand awareness, attract leads and drive sales. The stages of the ad funnel guide users through the buyer’s journey and nurture them through each step until they are ready to purchase. Awareness: The moment a user first discovers your brand, product and/or service.

Should you use Facebook ads to sell online courses?

Facebook ads are powerful for selling online courses, but there’s a right -- and wrong -- way to use them. Get tips from expert Mojca Zove on doing it right. What should I include in my Facebook ads?

What are the three stages of Facebook ads funnel?

The Facebook Ads funnel consists of three main stages: Awareness – Top of the Funnel (TOFU) Consideration – Middle of the Funnel (MOFU) Conversion/Decision – Bottom of the Funnel (BOFU)

Do I need a Facebook sales funnel for my business?

A combination of organic content and Facebook ads will enable you to reach as wide an audience as possible. To ensure you’re striking an effective balance, you need a sales funnel specifically designed for Facebook. Before we walk through how to develop one, let’s define what a Facebook sales funnel is.

How do I create a Facebook funnel ad?

How to Build a Facebook Sales Funnel in 9 StepsDefine Your Target Audience. ... Create High-Quality Content. ... Leverage Facebook Ads to Expand Your Reach. ... Use Remarketing. ... Promote to Lookalike Audiences. ... Engage, Engage, Engage. ... Provide Incentives for Purchase. ... Optimize Every Stage for Mobile.More items...•

How do I sell online courses on Facebook ads?

0:005:09How To Sell Online Courses With Facebook Ads (#1 Key To Success)YouTubeStart of suggested clipEnd of suggested clipAnd you don't have to hire. A lot of staff to deliver that service. So what a lot of people do isMoreAnd you don't have to hire. A lot of staff to deliver that service. So what a lot of people do is whatever. Field. They're an expert in they put a course together probably spend a few months doing.

How do I create a sales funnel for an online course?

However, before we get to that stage you might need some prerequisites before building your sales funnel.Sales Funnel Prerequisites. ... Connect your website with Google, Facebook, and Email Marketing Software. ... Create custom audiences on Google and Facebook to segment sales page visitors based on their actions.More items...•

Can you advertise courses on Facebook?

Facebook ads are one of the best ways to promote your online courses, and for good reason. With over 1 billion daily active users, it doesn't matter what niche you're in, your customers are on Facebook. And it doesn't matter if you have a tiny budget or millions of dollars to invest either.

Can you sell courses on Facebook marketplace?

Facebook Marketplace is great for selling physical goods that you may already be selling on eBay, Craigslist, Etsy or Amazon. And Facebook's global groups are great for selling digital goods like ebooks, online courses, coaching programs and promoting YouTube videos.

How do I sell a course on Google ads?

Table of ContentsWhy Google ads can accelerate your online course sales' pipeline.Set your Google ads campaign.Define your customers.Choose the type of your Google ad campaign.Choose your targeting and audiences.Set your bid.Write your ad extensions.Write your ad copy.More items...

Where should I sell my online courses?

The 11 best platforms to create and sell online coursesUdemy for launching your first course.Skillshare for teaching creative skills.Teachable for creating an online school with advanced marketing.Podia for selling digital products and memberships.Thinkific for building a course from scratch.More items...•

What is a online sales funnel?

An online sales funnel is basically a series of steps that attracts prospects, leads them towards a purchase decision, and works to convert or upsell them.

How do you create a sales funnel?

Follow these steps to create a sales funnel for your business:Create a landing page. ... Offer something valuable. ... Nurture the prospect. ... Close the deal. ... Keep the process going. ... Optimize your sales funnel.

How to create a custom audience on Facebook?

To create a custom audience, head back to your Facebook Ads Manager account. Navigate to Facebook Ads >> Audiences. Note: Facebook interface changes from time to time. If you cannot find the audience menu as shown above, click here to access you audience page. Next go Create Audience >> Custom Audience.

What is a Facebook ad funnel?

An ad funnel – or Facebook ads funnel to be specific – is basically a strategy that moves people from one buying stage to another. Let’s break it down a little. A prospective customer with no buying intent that sees your ad for the first time will most likely not buy into it.

What is digital marketing?

Digital marketing is an art, and if you are going to succeed at it, you must understand the inner workings of ad funnels. If you are looking to sell your products and services via Facebook, it’s important you understand what Facebook ads funnel is all about.

What is audience targeting in Facebook?

Audience targeting is an important skill you need to possess to succeed with Facebook marketing. At this point, you’ve moved them to the bottom of the funnel – it’s here that you go in for the sale. For those that gave you their email addresses, send them a catalog of your products.

What is a pixel?

Pixels are simply pieces of code which when embedded to your website will help Facebook track users that visited your website. You will need it to track people who came from facebook to your site based on your funnel activities. It will also be handy for reselling to customers who have patronized you previously.

What is the average click through rate on Facebook?

Research has shown that the average click-through rate on Facebook is a little above 1%. That means if you placed an ad on Facebook, if 100 people see it, just 1 of them is going to click on it. Even at that, you’re still not sure if that click is going to result in a sale.

How many visits does Facebook get per month?

And according to this report, the social media platform receives nothing less than 2 billion unique visits every month. From a marketing point of view, Facebook obviously can be a huge source of website traffic.

What Is An Advertising Funnel?

An ad funnel is a visual for how you move people from complete strangers to customers and repeat customers…

Parts Of A Facebook Ad Funnel (And Funnels In General)

When you’re looking at the funnel, the widest part at the top is called top-of-funnel.

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What can you do with an online school campaign?

Generally speaking, a campaign can be used in your online school to: Remind people about your online school and build brand awareness. On a more advanced level, you can remind people of a specific course they were looking at. Show promotions, discounts, and coupons on your courses.

What is a custom audience?

Custom audiences are people that have already interacted with your business. You can also select a Lookalike audience, which are audiences similar to the customers that interacted with your business.

How to see pixel ID on Facebook?

Click on email instructions to see the pixel ID. Make sure to copy it somewhere. Then, you can add your details to receive the instructions by email. Once you log into LearnWorlds, you will see on “ Settings ” then “ Integrations ” selection and then “ Analytics ” and “ Facebook Pixel ”.

Why do you have to change your commercials two times?

According to Tetiana, the second myth is that when you have shown your ads two times to each person, it’s time to change your commercial to avoid having an ad fatigue issue. The thing is, there are no golden rules. You have to look at your stats to realize what the numbers of cumulative frequency are.

Is it necessary to create a Facebook page?

Creating Facebook and Instagram pages is not that mandatory for running a campaign, but it will give you more placements to gain conversions. When creating a Facebook page, you also need to have a specific content plan in mind and do at least one or two posts per week.

Can I have different ads for my story?

It’s not the best idea to have a different ad set for your story and then another ad set for your newsfeed. What you can do is customize the image for story and for the newsfeed in one ad set, as shown before. Facebook and Instagram have one ID for each user.

Does Facebook decide who sees your ad?

Thus, we recommend that you use the “Reach” objective for course creators at this stage as you already have a very relevant audience; you don’t need Facebook to decide who will see your ad.

Who is the scientist behind Facebook ads?

That’s where expert Mojca Zove, the mastermind behind The Science of Facebook Ads, can help. Mojca brought her highly specialized knowledge to Podia for an exclusive webinar and shared the four biggest mistakes people make when they run Facebook ads, as well as what you can do to avoid them.

Why do Facebook ads fall short?

According to Mojca, the most common reason Facebook campaigns fall short for creators is that the first one someone launches is a purchase campaign. (If you’re unfamiliar, a purchase campaign is an ad campaign that features one of your paid offers, like your online course.)

How to do a to do list?

Your to-do list probably looks like this: 1 You sent out alerts on your social channels 2 You notified your email list 3 You reached out to prospective students individually

Why do we need a Facebook Ads funnel?

A Facebook Ads funnel will potentially increase your conversion rates, grow sales and even save money on advertising. Without a Facebook funnel, you’d be wasting ad dollars pitching your products/service to cold audiences that are just not going to convert.

Why do marketers overlook Facebook funnels?

Unfortunately, often DIY marketers overlook the potential of Facebook funnels because they seem too complex. Also, with so many moving parts, it can be confusing and easy to mess up. To set you up for success, here’s how to create a perfect Facebook Ads funnel to boost your conversions and maximize your ROI.

What is the goal of the TOFU stage?

Stage 1: TOFU – Turn Strangers into Prospects. At the Top of the Funnel (TOFU) or the Awareness stage, your Facebook ad goal is to attract new audiences. Unless you’re a household brand like Nike, IKEA or Coca Cola, these new audiences are complete strangers to your business.

Is Facebook a powerhouse?

There’s no doubt that Facebook Ads are a powerhouse when it comes to generating both leads and sales. However, the chances of someone buying your product or service the first time they see your ad or engage with your brand are quite slim.

Why is Facebook Ads funnel important?

A Facebook ad funnel is essential in helping your business’ build brand awareness, attract leads and drive sales. The stages of the ad funnel guide users through the buyer’s journey and nurture them through each step until they are ready to purchase.

What is an ad funnel?

Creating an ad funnel is similar to building and improving your sales funnel. By aligning your ad funnel with the buyer’s journey stages, you can better optimize your marketing funnel and maximize your marketing efforts.

What is funnel in marketing?

A funnel is used to trace the steps that a new user must take before they convert. Funnel stages start wide and get narrower as users move toward the bottom of the funnel. At the top, you have your most broad and generalized audience.

How to avoid hard sell?

Avoid the hard sell: Potential customers don’t want to be sold to aggressively, especially when they are unfamiliar with a brand. Nothing turns a customer away faster than a hard sell that feels unnatural and forced. Use content that encourages engagement: Educational advertising doesn’t mean boring.

Requirements

Have an understanding of who your ideal customer is and basic website skills.

Description

Facebook Ads allow you to target your exact customer with a customized advertising message. No other advertising platform allows the laser targeting options that Facebook Ads offers.

Who this course is for

Business owners new to Facebook advertising that want to run effective ad campaigns and not just boosted Facebook posts. Not for advanced marketing funnel and Facebook Ad professionals.

Instructor

Gary Shouldis has been providing web marketing and consulting services for small businesses and franchises since 2007. He is the founder of the online marketing agency 3Bug Media, with a blog reaching over 20K small business owners a month.

What is a sales funnel?

A sales funnel is a step-by-step process that enables you to draw a prospective customer closer to your sales offer. It does this through a series of carefully planned marketing actions such as automated emails, articles, and landing pages. There are three main stages:

How to host a webinar?

To host your webinar, try EasyWebinar or WebinarJam. Hosting a webinar is a lot of work, so consider pre-recording your webinar and scheduling it a few times a week. For pre-recorded webinars, make sure to inform your audience that it is pre-recorded and not live.

How many Facebook Messenger users will there be in 2021?

Did you know that a recent survey has found that there are 1.3 billion Facebook Messenger users, and that number is estimated to rise to 2.4 billion users by 2021? Crazy, isn’t it?

What is the goal of a webinar?

The goal of the webinar is to warm up those leads even further by getting them acquainted with your face, your voice, and your expertise. At the end of the webinar, reward them for sticking around by offering a fast-action bonus and an offer to join your paid program.

What is a Facebook Pixel?

The Facebook Pixel is a code that collects data to help you track conversions from Facebook ads, optimize ads, build targeted audiences for future ads, and remarket to those who may have already interacted with your site in some way.

Is Facebook advertising open to the public?

In March 2019, in an attempt to be more transparent, Facebook made every page’s advertisements available to the public in its ad library. This means that every single advertisement run on the site is analyzed and presented for public viewing. Spend some time analyzing and researching other advertisers and their posts.

How to create a sales funnel on Facebook?

Let’s take a look at the step-by-step process for creating a sales funnel for Facebook for your business. 1. Define Your Target Audience. Before you can start leveraging Facebook to reach your audience and grow your brand, it’s essential to figure out who your brand’s target audience is.

What is the top of the funnel?

The top of the funnel (ToFu) is the stage where you try to improve your brand awareness among your target audience. This involves creating advertisements that increase your reach and generate interest among your audience. The next stage of the Facebook sales funnel is the middle of the funnel (MoFu).

How many users does Facebook have?

The Complete Guide to Creating a Facebook Sales Funnel. Facebook is the largest social media platform out there with over 2.44 billion monthly active users. This makes it a great place to reach a massive chunk of your target audience.

Why is Facebook organic reach shrinking?

While organic reach can help you reach a good number of people, it’s been shrinking over time due to increasing competition for space in the news feed. This makes Facebook ads the go-to source for reaching a wider audience than you can organically.