Behavior or thoughts that occur when people accept (or take) credit for success (internal attribution), but assign failure to others or outside events (external attribution).
The second component of the Tri- Component Model of attitudes. It represents the person's emotions and feelings regarding the attitude object , which are considered evaluations because they capture the person's overall assessment of the attitude object (i.e., the extent to which the individual rates the attitude object as "favorable" or "unfavorable," "good" or "bad").
An approach to changing attitudes by appealing to the reasons (or motivations) behind people's attitudes. These reasons are called "functions."
The process of imparting or exchanging information. In the context of consumer behavior, it is the transmission of messages from senders (the sources) to receivers (the consumers) via media (the channels of transmission).