how to make a course to sell online

by Mr. Lourdes Dooley II 6 min read

  • If you sell a course online, you can teach a new skill to anyone from anywhere.
  • Consider and choose a subject that will help people to stay ahead in their careers or improve the quality of their resumes.
  • By using the right equipment and script, create your online courses.
  • Increase your online presence by choosing the right and appropriate platform.
  • Choose a host platform and then start selling your courses there.
  • Decide the price to be charged for the online course.
  • Release your online course to a small audience and fix all the adjustments before launching it to the public.
  • Choose and familiarise yourself with e-learning software management tools like Google Classroom.
  • Create proper marketing content and choose appropriate channels like social media or emails to spread the word about your course.
  • Create a strategy for sales around different steps of the purchaser’s journey.
  • Choose the right payment mode for making online payments for the courses.
  • Ask the web developer to add a Payment Button on your website or to set up Payment Pages.
  • Ask people to recommend your courses in the future.
  • Onboard new students in new batches.
  • Check for technical glitches and make sure everything is up and running on your website.

Let's recap the nine essential steps for selling your online course:
  1. Choose a subject that sells. ...
  2. Create your online course. ...
  3. Choose where to host and sell your course. ...
  4. Decide how much you will charge. ...
  5. Increase the value (and price) of your course. ...
  6. Seed launch your online course. ...
  7. Market and sell your online course.

Full Answer

How to create and sell a profitable online course?

Mar 10, 2022 · How to Create an Online Course From Start to Finish (2022) 1. Get Your Mindset Right. First things first, you need to understand what you’re getting into. While creating a course has an excellent outcome, many ... 2. Decide What You Want to Teach. 3. Plan Your Online Course Creation. 4. Create Your ...

How much can you make selling online courses?

Apr 05, 2022 · How do you create a successful online course? 1. Choose the right online course to create. The most important step to create a successful online course is to choose the right course to create. By ... 2. Build your audience. 3. Creating online courses – in phases. 4. Deliver your online course. 5. ...

How much should I Sell my online course for?

Apr 20, 2022 · Launch your online coaching business, build courses or membership site. With Thinkific’s 30 days FREE trial you can launch your online teaching business and start building your data and keep 100% revenue to yourself. Start your trial now at. A perfect teaching business partner trusted by John Lee Dumas and Lewis Homes of The School of Greatness.

How can we sell online courses and make money?

Market and Sell your Online Courses. 1. Treat Your Online Course Like a Product Launch. ‍ You could do a successful launch for your online course with webinars and social media campaigns. 2. Talk About Your Course on Social Media. In this digital era, it …

How much can you make selling courses online?

You can make anywhere from $500 to $50,000 and more by teaching online courses. To determine how much money you can make from online courses, all you need to know are the size of your audience, how well you can convert those people into buyers, and the price of your program.Jun 9, 2021

How do I create an online course and get paid?

How to Create an Online CourseChoose a Course Topic. Make a list of things you know about. ... Do Market Research. ... Outline Your Course. ... Decide the Best Methods to Deliver Your Lessons. ... Create Your Lessons. ... Determine How You'll Sell Your Lesson. ... Load Your Course Online. ... Market Your Course.More items...•May 28, 2019

Is selling online courses profitable?

Are online courses profitable? Yes. They're actually one of the best business models you can adopt as a digital business because they're in demand and more and more people are willing to pay top dollar for them.Aug 19, 2021

Do online courses sell well?

Creating and selling online courses is a booming market internationally. The eLearning market is expected to exceed $325Billion by 2025, with a yearly growth of 5% (Global Market Insights)! Becoming an online instructor means you could be earning from a few hundred dollars per year to a six-figure income.Feb 8, 2022

Which course is best for online earning?

8 Best Courses to Learn How to Make Money Online:Enchanted Marketing's 16-Park Snackable Writing Course.Introduction to Computer Science and Programming Using Python.A Crash Course in Data Science by Johns Hopkins University via Coursera.Hubspot's Email Marketing Course.Crash Course In Infographics with Easelly.More items...•Jan 4, 2022

How do I create a course to sell?

Let's recap the nine essential steps for selling your online course:Choose a subject that sells. ... Create your online course. ... Choose where to host and sell your course. ... Decide how much you will charge. ... Increase the value (and price) of your course. ... Seed launch your online course. ... Market and sell your online course.More items...

How do you start a successful online course?

10 Steps To Creating A Wildly Successful Online CoursePick the perfect course topic.Ensure your course idea has high market demand.Create Magnetic and Compelling Learning Outcomes.Select and Gather your Course Content.Structure Your Modules and Course Plan.More items...•Sep 1, 2021

What online courses are in demand?

Top Trending Online CoursesData Science. ... Artificial Intelligence and Machine Learning. ... Big Data. ... Business Intelligence. ... Cloud Computing. ... Project Management. ... Software Development. ... Full-stack development.More items...•Jan 1, 2021

Who can create online courses?

Anyone with knowledge in a particular area can create online courses. You don’t need a formal qualification or a degree to teach an online course....

How much money can you make selling online courses?

While some course creators make $50k+ month, most successful ones make between $1k-$10k per month. However, your actual course revenue depends on v...

How long does it take to create an online course?

As you might expect, there is no set-in-stone amount of time to create an online course. Generally speaking, it can take anywhere between 20 and 50...

What is the cost of creating an online course?

Generally speaking, it can cost you anywhere between $140 and $10,770 to create your own online course. But, of course, it could even be more, as m...

Can I create an online course for free?

Yes, it is possible to create an online course for free, but for that, you’ll need to do all the work yourself. Plus, you should use your smartphon...

How long should an online course be?

An online course should be as long or short as it needs to deliver value to your target audience and cover the information thoroughly. Overall, it...

What technical skills do I need to create an online course?

In most cases, you don’t need any technical skills. You’ll have to learn about a few things, such as video creation and setting up your course webs...

Where can I host my online course?

There are several options for hosting your online course, but the two best platforms are Thinkific and Kajabi. These platforms allow you to build y...

How much should you charge for your online course?

There is no definite answer to this, and you need to evaluate your competition, the value your course provides to students, and the niche you’re in...

Why is pricing important?

Pricing an online course is incredibly important and for a good reason. It communicates your value, it affects the profitability of your course, your customers and the quality of your work. Pricing it too high may result in people not buying from you. Pricing it too low and you won’t be making a profit.

How to get your audience's opinion?

You can also: Get your audience’s opinion through email: if you have an email list, come up with an email advertising your course. Alternatively, send your list of ideas for online courses to your audience and encourage them to pick on a course subject through a survey.

How many people use social media in 2016?

The number of people using the internet and more specifically social media is increasing year by year. As statistics show, in 2016, up to 3,5 billion people were estimated to use the internet worldwide and social media seems to have a huge role to play on the amount of time spent online.

What is needed to create a sales page?

A sales page requires two things, the copy and the design . To write the perfect copy, you will need to understand your audience, what they are looking for and how to convince them. We will be going through that below.

Why is offering a free course important?

Offering a free course can work for your benefit as it can generate leads for expensive courses or a way to showcase your expertise. Don’t forget, it is the first point of contact to create rapport. We all love good communication, creating relationships and this sense of familiarity is what will help you sell more courses.

What does a good title mean for a course?

Ultimately, the title of your course reflects the name of your brand, your work or training, and can potentially describe you as the best-selling trainer in your field.

How much will the elearning market be in 2025?

The elearning market is expected to exceed $325Billion by 2025 (see above), with a yearly growth of 5% (Global Market Insights)! Becoming an online instructor means you could be earning from a few hundred dollars per year to a six-figure income.

Are online courses profitable?

If you are still reading, then you have probably decided that to sell courses online is worth it for your business, but you may still be wondering “Are online courses profitable?”

How do you create a successful online course?

Now, let’s continue on from looking at profitability to considering what it takes to create a successful online course. After all, when the aim is to sell courses online, a profitable course implies a successful course and vice versa.

Where can I sell my courses online?

Okay, so you have decided selling online courses is worth it and that you’re ready to start selling. You’ve done the homework to identify your unique selling point and to map a path to profitability. Essentially, you’re clear on how to create an online course.

How can I convert prospects into customers?

The idea of creating an online course that will actually sell has been the goal from the beginning. And at this point, you should have all the major pieces of the puzzle, only now you just need to know how to position them to create the picture that will turn prospective learners into paying customers.

Frequently Asked Questions

Still have questions about how to sell online courses? Here are answers to some of the ones we get asked most frequently.

So, Ready to Sell Courses Online?

By this point, you should have a solid idea of what it takes to create and sell online courses and build an online business. As is true for any other type of business, building a profitable online course business is about more than creating a product, publishing a sales page, and waiting for customers to magically show up.

Why is email important for sales?

Traffic sources can vary, and email is one you should leverage. It’s a powerful tool for communication and can be used to drive warm traffic to your sales page. It also works as a great nurturing tool for people who is a sign-up for a lead magnet but never committed to the sale.

Why is social proof important?

Social proof is a powerful psychological trigger. Today, people spend a lot of time researching products and learning how they’ve helped others. When people see favorable reviews, they are more likely to invest in a product or service. You can leverage testimonials to generate the same positive outcome.

How to help prospects appreciate your course?

Identifying benefits derived from learning outcomes will help prospects quickly appreciate the value of your course. Use bullets with benefits for each part of your course. Also, include images of your course content to give prospects an idea of what they are getting.

What is a big idea?

A big idea is a positive, life-changing outcome learners will experience after taking your course. Big ideas are work because they challenge readers to imagine a new reality filled with possibility.

Why do we need personas?

Personas also help you establish how much information your ideal customer typically has when in the market for a solution like yours.

How long does it take to get money back from a guarantee?

When creating your money-back guarantee, set a time limit on when people can qualify for it. 30 to 60 days is the standard, giving learners ample time to appreciate your course and act.

What is day 8 of the stragglers?

After all correspondence, you’ll invariably have stragglers. Day eight is dedicated to converting them through a series of three emails. The first emphasizes the cut-off date for enrollments, the second expresses gratitude to all enrolled students, and the last gives those not enrolled one last chance to take action.

What is the gender of MOOCs?

Gender. On average, the gender make-up for MOOCs is 53% female and 47% male. However, in some subjects such as engineering courses, the ratio can shift heavily, with up to 85% of students being male. Level of education. The majority of online course students are highly educated with a Bachelor’s degree or higher.

How to make an online course more engaging?

An easy way to make online courses more engaging is to stimulate the student visually. This means pictures and videos. The simplest method of using picture and videos in an online course would be constructing your online class more like a PowerPoint presentation:

What is the most important part of creating an online course?

One of the most important components of creating an online course is setting a learning goal for the course . However, there’s more to it. Every online course consists of various sections, and each individual section also needs to have a clear learning goal.

What does it mean to get started teaching?

Which means you need to get your knowledge together.

What is the target audience of an online course?

The target audience is the group of people to whom you are writing your course.

Is teaching more than imparting knowledge?

Remember, teaching is more than just imparting knowledge. Never in human history has so much knowledge been so accessible to anyone with such a low barrier for entry. Just on your phone, you can bring up a wealth of information about Nuclear Physics with just a few keystrokes. Fifty years ago, you’d have to break out an encyclopedia or a book dedicated to the subject, and it’d be just as much work to get another point of view on the same topic.

Do you have to create all the content for an online course?

That being said, you don’t need to create all of the content for your online course before you start selling it. It’s always better to start off with a smaller batch of content, as this will allow you to take in feedback from your students and make improvements accordingly.

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The a,d, and Die Approach For Online Course Creation

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After the past couple of years of people flocking to online learning, expectations in online course marketplacesare higher than ever. The days are gone when you can just talk over some slides or point a video camera at yourself and expect that to result in a high-selling, profitable online course. So, what does it take to turn you…
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a,d, and Die with An Example

  • Now let’s look at these steps in more detail. As we do this, I’m going to reference an online course I am currently designing as an example. The course topic and working title for the course is “How to Select the Right Platform for Selling Your Online Courses.”
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Platforms and Tools For Creating Online Courses

  • As suggested above, I am an advocate of keeping it simple when you pilot an online course. As you move beyond the pilot phase, however, you will like want to consider course production and delivery options beyond a webinar platform. In case it is not clear already, the options you consider should be driven by the design decisions you made during the process outlined above. …
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Course Creation Final Thoughts

  • We live in a time when the opportunity for online course creatorsis huge. That doesn’t seem likely to change anytime soon. In fact, the opportunity is likely to grow significantly in the coming years. That said, the days when you could just throw a few narrated PowerPoint slides online and call them a course are long gone. Competition has increased and learner expectation have increase…
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