how to launch an online video course

by Jamir Beier 7 min read

How to Build an Online Video Course in 2021

  • Step 1: Identify the features your online course needs When it comes to technology, today’s e-learning instructors have...
  • Step 2: Choose the right platform Once you have a broad idea of what features your online course needs, you’re ready to...
  • Step 3: Wow your audience!

Part of a video titled How to Successfully Launch an Online Course - YouTube
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After the initial launch. Period. So let's get into it step number one choose a topic for yourMoreAfter the initial launch. Period. So let's get into it step number one choose a topic for your online. Course.

Full Answer

How long does it take to create an online course?

May 19, 2016 · Learn how to create and launch your first online course. You can also get free access to 100+ hours of course creation training at: https://grumo.com/teachIn...

What is the best online course site for training videos?

Jul 25, 2020 · You can choose whichever one works for you. Just make sure that the right webcam and microphone have been selected from the dropdown. When you are ready to film your course videos, you are just going to click Start Recording, and this is going to give you a countdown onscreen – and then you are filming. Basically, not only is this going to capture you …

How do I create a training video that includes camera video?

Sep 30, 2021 · Option 1: Self-hosting (e.g., in WordPress) Option 2: Online Course Marketplaces. Option 3: Learning management systems/Online course platforms like LearnWorlds, Teachable, Kajabi, Podia or Thinkific. *We suggest LearnWorlds as the best platform for creating, marketing & selling online courses.

How do I host an online course?

Mar 02, 2022 · When considering your choice, keep in mind how you intend to monetize your online learning course. Video on Demand (VOD) platforms. The simplest and most flexible way to monetize your online course is to sell each video through an on demand service such as Vimeo or Amazon Prime Video Direct. Like conventional video sales, these platforms work by …

How do you make an online video course?

See a step by step to create videos.Plan the content and format of your classes. Let's consider that you have already chosen the right niche and subject for your online course, okay? ... Make your best in speech and presentation. ... Set the scene. ... Prepare the necessary equipment. ... Edit the video. ... Host Your Online Course.

How do I start a video course?

There are a few key steps that will help ensure success.Step 1: Pick your topic. ... Step 2: Choose the type of training video you want to create. ... Step 3: Script and storyboard. ... Step 4: Recording and editing your training video. ... Step 5: Review and iterate. ... Step 6: Produce, host, and distribute your training video.

What do you need to launch a course?

To successfully pre-launch a course, you only need two main tools:An email marketing tool, so you can nurture your subscribers to become customers.A landing page builder, so you can create landing pages to collect your customers' email addresses and nurture sales.May 20, 2021

How can I promote my video course?

How to market your online course after it's publishedPromote your course on your blog. ... Start a YouTube channel. ... Publish a course promotion video on YouTube. ... Add student testimonials to your course sales page. ... Include a link to your course in your email signature. ... Add a course page to your main website. ... Build an email list.More items...•Aug 23, 2021

How much does it cost to create an online course?

At an estimated 80 to 280 hours required to develop a 1-hour course, you can expect to pay roughly $5,850 USD to over $15,000 USD to get a fully polished course, in addition to the cost of your Instructional Designer (ID) and SME.

How do I create an online training course?

How to Create Online Training Courses in 5 Incredibly Easy StepsStep 1: Define Your Online Training Goals and Learner Persona. ... Step 2: Create an Outline for Your Online Training. ... Step 3: Build the Content for the Online Training Courses. ... Step 4: Engage Your Learners. ... Step 5: Measure Meaningful Engagement Metrics.

How do I start a social media course?

9 Clever Ways to Promote Your Online Course on Social MediaRun Facebook Advertisements. ... Engage in Facebook Groups. ... Share Tips Related to Your Course Topic. ... Offer a Free Lesson. ... Share Free Content. ... Host a Facebook or Instagram Live. ... Hold a Free Webinar. ... Give an Exclusive Discount.More items...•Oct 11, 2019

How do I soft launch a course?

Here's a 6-step process for running your own soft launch.STEP 1 Develop first audience connections as you research and develop your “nimble” offer {PRE-LAUNCH} ... STEP 2 Be prepared for “launch leaking” and the “early bird” list. ... STEP 3 Create and deliver “red-carpet” content.More items...•May 1, 2018

What is launching a course?

The idea is to create the course and make it available for a specific time, investing in massive marketing campaigns to make it known. This type of launch creates urgency and excitement.

Do online courses sell well?

Are Online Courses Profitable? Yes, they are. Online courses offer one of the best business models to digital entrepreneurs. The demand is rising and people are more than willing to pay for them, and they are one of the top ways to make money online.Oct 11, 2021

How do you convince students for online classes?

5 tips to attract students for your online courseBe clear about your course. Nothing is most annoying than visit a site and didn't immediately find the information you seek. ... Provide infoproducts. ... Learn from your competitors. ... Take advantage of those who are already your student. ... Give something of value for free.

How can I make money selling online courses?

7 Ways to Make Money Selling Online CoursesCharge up front. ... Offer the course for free, then charge for certification. ... Charge a subscription. ... Use a tiered payment system. ... Pre-sell your course. ... Sell your online course for free—then funnel it into a product or service. ... Sell course licenses.Mar 21, 2022

What should the topic of an online course be?

The topic for your online course should be either a subject that you’re already knowledgeable about or are willing to invest in learning thoroughly. Either way, you need to be passionate about the subject.

What to do after a video is filmed?

After you’ve filmed your content, invest some time editing your raw footage. There are many free video editing software available, from iMovie, to Lightworks, and the Wix Video Maker. Try to craft a nice rhythm to your video by breaking it up into digestible bites.

Why is online education important?

Therefore, fostering a community of learners around your course will greatly improve their experience, contributing to the overall success of your course. An active online community can help users share their learning process with a group of peers.

How to teach a lesson?

Go in a logical order and try to make your ideas evolve naturally from one to the other , to ensure a smooth and frictionless learning process. Remember that teaching is about guiding your audience through an idea, step by step. To make this clear in your course outline, define an objective for each of your lessons.

Can I create an online course at home?

As a home-based business idea, creating an online course can be done with relatively simple equipment, and you don’ t have to be a video production pro in order to create a high-quality course. After all, the level of education you provide is what matters most, and you can create quality content even if you’re working from home.

What is a paid plan?

Paid Plans act as a pay-wall, allowing users to access the content only after they pay and log into the members area within your site. One-on-one real-time lessons: In addition to the course, you may teach live lessons to students in a personalized 1:1 setting.

Do you need to run a test before starting an online course?

Creating an online course requires a lot of hard work and effort on your part, so running a test before you begin will allow you to validate this online business idea as one that will pay itself off down the line.

What is the best way to create content?

Writing a blog is one of the best ways of creating content that engages and adds real value to your visitors. With blog posts, you educate your audience with relevant information, and, naturally, they will see your product as a solution to a possible problem. This kind of strategy is known as content marketing, and, when associated with good SEO strategy, will bring a lot of organic visits to your blog, increasing your authority in the market and your conversion rate into sales.

What is the draft of a course called?

Here’s the moment to come up with the draft of your course, also known as the outline. Maybe this is when you need to dedicate the most time to come up with the complete material.

What is the first step in guiding a sales strategy?

The choice of niche will always be the first step guiding your sales strategy. The market niche is nothing more than the market segment you’ll work in. This segment has its own characteristics and you will work focusing on them.

Is social media good for sales?

Social media are now and will remain for a long time a genuine way to engage your followers. Social Media allows a light and fun tone thus allowing you to get closer to your audience. Read here how you can use social media to boost your sales.

What is a DSLR camera?

DSLR are known for having interchangeable lens, which means it is possible to change lens according to your objective. When the feature of shooting HD videos was launched in 2006, these cameras revolutionized the audiovisual market, especially because they were cheaper than professional equipments existing then.

What is a sales page?

A sales page is a landing page created for the user to make a purchase. You’ll need this page so that your audience can get to know your product and the benefits they’ll have by purchasing it. We’ve written a post all about sales page, learn more by clicking here.

What is affiliate program?

The Affiliates program is ideal for those Producers who want to give their products visibility in order to make more sales. By participating in an Affiliates program, Producers can count on Affiliates, who will promote their products in exchange for a commission. This is one of the best techniques to boost your sales. To learn more about the Affiliates program, click here.

What is the goal of an online course?

The goal of your online course is to help guide them through that transformation process. However, finding the problem your audience needs to solve is easier said than done. It’ll take time and a bit of research, but you must find the right opportunity before you rush off to build something that you hope someone needs.

How much will the online education industry grow in 2026?

According to market research firm Global Industry Analysts, the online education industry will grow from $107 billion in 2015 to $370 billion in 2026. Even before the COVID-19 pandemic, online courses had overtaken traditional education in all aspects.

How to promote a new product?

Prepare your promotional content in advance for launch day and beyond. Here’s what that could look like: 1 Blog post announcement 2 Email blasts 3 Social posts 4 Digital advertisements 5 Podcast interviews 6 YouTube promotions 7 Influencer marketing 8 Affiliate programs

Where is Jesse Sumrak?

A writer by day and a peak bagger by night (and early early morning), you can usually find Jesse preparing for the apocalypse on a precipitous peak somewhere in the Rocky Mountains of Colorado.

What is smoke test?

A smoke test is when you start selling your online course before it’s even completed. You do this by setting up a landing page and driving traffic to see if anyone will actually click the big “buy now” button.

Is online learning self sufficient?

When creating an online course, most instructors forget that online learning is almost entirely self-sufficient. It isn’t like school, where you have a teacher or parent constantly telling you to do the work.

How many types of online courses are there?

Eighteen types of Online Courses. Before you start creating an online course, it is good for you to know what type of course it is you want to create. We have researched several online courses and concluded to specific activity patterns, each of which correlates to a particular course type.

What is a demonstration course?

Demonstration courses consist of a series of videos where an instructor demonstrates specific skills to students online. Workshop courses usually fall in arts & crafts, painting, sewing, fitness, content creation, anything that shows the instructor demonstrating something new that students try to imitate through observation.

What is a presell course?

Presell courses serve as a storefront of an upcoming course. They can rapidly validate a course idea and start building an email list of your potential students before officially releasing a course.

How much will the elearning market be in 2025?

The whole elearning market is expected to exceed $300 Billion by 2025, and that includes both individuals and corporations spending more and more into online learning. There has never been a better time to join the growing industry of eLearning. If playback doesn't begin shortly, try restarting your device.

Who is Nick Malekos?

Nick Malekos is a Senior Digital Marketer in LearnWorlds. He is a results based and well-rounded Digital Marketer with years of experience in the education industry, writer and digital literacy trainer.

What is a mini course?

Mini-courses are short to consume summaries (teasers) of a full-sized course. Like presell and orientation courses, they serve as teasers that make students enroll in a course. However, in contrast to the other two categories, Mini-courses provide real educational value: A full summary of what will be taught in the full-sized course .

How often can you schedule a live interview?

You can schedule a series of (live) interviews every three months or two weeks, for example, and ask for payment from the beginning.

Why do companies create training videos?

Companies often create online training videos to cover interpersonal topics, such as compliance and harassment training, or job-related topics, such as hardware and software training. Training videos often use footage of real people to connect the trainer and trainee.

How to make an intro for a video?

To create your own video intro, add some space at the beginning of your video. Hold the shift key on your keyboard and drag the playhead to the right. Then, open your media bin and select the Library tab.

What is an instructional video?

An instructional video is any video that demonstrates a process, transfers knowledge, explains a concept, or shows someone how to do something. Creating instructional videos isn’t limited to instructional design professionals. At least, not anymore. Anyone, in any industry, can (and probably should) create instructional videos.

How long is a tutorial video?

Tutorial videos are the go-to instructional method for teaching a process or providing step-by-step instructions. Usually between 2-10 minutes long, tutorial videos may leverage multiple instructional methods. Sometimes referred to as “how-to” videos, the best ones are carefully planned and have a professional touch.

What is a micro video?

Micro videos are short instructional videos that focus on teaching a single, narrow topic. They’re usually less than a minute long and appeal to today’s media consumers, who have notoriously short attention spans.

How to get clear screen video?

Start by cleaning up your computer screen and closing unnecessary applications. Turn off notifications that might pop up. Follow these directions to get crisp, clear, screen video. The last thing you want after you record all your footage is to realize you have a blurry video.

What is an explainer video?

Explainer videos are short types of videos (usually less than two minutes) that explain a business concept or product in an entertaining, visual way. They typically use basic animations to explain a larger topic, product, or service. Explainer videos simplify complex ideas into easily digestible content.

Why is video learning important?

Video learning improves retention, and learners are 75 percent more likely to choose video-based learning than any other medium. But just because video is effective doesn’t mean it’s easy to sell. Let’s face it: videos are everywhere.

Why are online courses important?

Online video courses are an important part of the edupreneur’s arsenal, not only because of video’s overwhelming popularity, but because it makes a great learning tool. Studies have shown that video courses have better learning outcomes. Video learning improves retention, and learners are 75 percent more likely to choose video-based learning ...

What is a subscription model?

Subscription models are also popular for e-learning courses. With a subscription, a learner purchases access to a course by paying a small recurring amount. Subscriptions work best when you are producing new video classes on a regular basis, or have a large backlist of existing e-learning content.

How many people watch YouTube videos?

YouTube alone has over 1 billion viewers—a third of the entire global online population.

What is hosting ads?

Ad revenue splitting. Hosting ads is a common way of monetizing video online, and is a popular way a lot of video content creators earn revenue. YouTube is the most obvious example of a video hosting platform with ad monetization.

How many courses were there in 2017?

As of 2017, there were almost 10,000 courses available online on the biggest platforms, plus thousands more being hosted on smaller or independent sites. Around 23 million new students enrolled in 2017, bringing the total number of registered global learners to 81 million, and growing.

How many users does Amazon Prime have?

Amazon Prime surpassed 100 million users in January 2019, and Vimeo has 170 million regular users viewing 715 million videos each month. Even if you don’t think your target learners will be looking for e-learning videos through large video on demand sites, there are smaller VOD services such as Uscreen to consider.

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