how to grow an audience hubspot course

by Miss Dariana Morissette V 5 min read

In Learn@HubSpot, click the settings gear icon in the top right corner, then click Audiences. Please note: you can also navigate to Audiences by selecting it from the Site Administration menu on the left sidebar menu found on any course page. 2. Search or scroll to find the audience you want to check.

Full Answer

How do I create audiences in HubSpot?

In HubSpot, you can create audiences based on your website visitors, your HubSpot contacts, or your existing audiences. Before you can create audiences in HubSpot, you must first c onnect your Facebook Ads, Google Ads, or LinkedIn Ads account to HubSpot.

What do you learn in a HubSpot Academy course?

In this certification course, you'll learn everything you need to create a customer-centric advertising strategy, including journey-based ad... In this free HubSpot Academy lesson, you'll learn how to move your sales process online, how to thrive at remote selling, and how to manage ...

How do I set up a target audience for my blog?

If you have a Marketing Hub Professional or Enterprise account, you can also select Blog page to target visitors to any of your blog posts. If you select URL contains or URL equals, click the Type a rule field and enter a rule, then press the Enter key to add the rule. Click Add "OR" rule to add rules to expand your audience.

How do I create a Facebook ads lookalike audience in HubSpot?

In your HubSpot account, navigate to Marketing > Ads. Click the Audiences tab. Hover over an existing Facebook Ads audience and click Create lookalike. You can view and manage your ads audiences on the Audiences tab of your ads dashboard. In your HubSpot account, navigate to Marketing > Ads.

What happens when you create an audience in Hubspot?

After you create an audience in HubSpot, you can select it when creating new ads in your Facebook Ads, Google Ads, and LinkedIn Ads accounts. Audiences created in HubSpot are automatically synced with their respective ad networks. Audiences will update as new visitors come to your site and new contacts are added or removed from your HubSpot contact lists.

What is an audience in Hubspot?

In HubSpot, you can create audiences based on your website visitors, your HubSpot contacts, or your existing audiences.

What is lookalike audience?

With lookalike audiences, you can target your Facebook or LinkedIn ads to users who are similar to one of your existing website visitors or contact list audiences.

How to create a lookalike audience in Hubspot?

Click Create audience. You can also create lookalike audiences from the Audiences tab on your ads dashboard: In your HubSpot account, navigate to Marketing > Ads. Click the Audiences tab. Hover over an existing Facebook Ads audience and click Create lookalike.

How to target ads in Hubspot?

Use a website visitors audience to target your ads to people who have visited your website in the past. In your HubSpot account, navigate to Marketing > Ads. In the upper right, click Create audience. In the right panel, select Website visitors. Under Source pixel, click the Select a pixel dropdown menu.

How to create a company list in Hubspot?

Create a company list audience: In your HubSpot account, navigate to Marketing > Ads. In the upper right, click Create audience. In the right panel, select Company list. Under Company List, select Target accounts or a company profile tier for the audience.

What is the size column in Hubspot?

In HubSpot, the Size column in your ads audiences dashboard refers to the matched size, or the number of people in your audience that the ad network was able to match to known users in their database.

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Audience Size Requirements

Website visitors Audience

Contact List Audience

LinkedIn Company List Audience

Lookalike Audience

  • With lookalike audiences, you can target your Facebook or LinkedIn ads to users who are similar to one of your existing website visitors or contact list audiences. 1. In your HubSpot account, navigate to Marketing > Ads. 2. In the upper right, click Create audience. 3. In the right panel, select Lookalike. 4. Click the Source audience dropdown menu...
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View and Manage Your Ads Audiences

Audience Matching