SEO means Search Engine Optimization and is the process used to optimize a website's technical configuration, content relevance and link popularity so its pages can become easily findable, more relevant and popular towards user search queries, and as a consequence, search engines rank them better.
Search engine optimization (SEO) is the process of. improving a website or web page's rank in "organic" or. unpaid search results.
We have covered the three basic parts of SEO: Technical SEO, Content/Relevance SEO, and Promotion/Authority SEO.
What Are the Most Important SEO Ranking Factors?A Secure and Accessible Website.Page Speed (Including Mobile Page Speed)Mobile Friendliness.Domain Age, URL, and Authority.Optimized Content.Technical SEO.User Experience (RankBrain)Links.More items...•
SEO stands for Search Engine Optimization. In the simplest of terms, good SEO optimizes your visibility online. This means that the more people see your website, the more your online traffic increases, and the better your chances to provide your product or service to a greater number of people.
There are three basic stages for a search engine: crawling - where content is discovered; indexing, where it is analysed and stored in huge databases; and retrieval, where a user query fetches a list of relevant pages. PageRank is the best known algorithm which is used to improve web search results.
Each component builds on and complements the others. The stronger the connections between each of the 4 SEO components—technical SEO, on-page SEO, off-page SEO, and content-—the better the results. Being aware of the connections will help us to better understand how to best utilize them effectively.
Phases of our SEO campaignsPhase 1 – Onboarding, Site Assessment, Strategy Development.Phase 2 – Onsite Optimization.Phase 3 – Off-Site Optimization, Citation Submission & Clean up.Phase 4 – Ongoing & Advanced SEO: Link Building, Tracking, Updates.
Here are four key types of SEO that you can get started on.On-Page SEO. On-page SEO, also sometimes referred to as on-site SEO, is the process of optimizing the content on your website. ... Off-Page SEO. Off-page SEO is pretty much everything that does not happen on your website. ... Technical SEO. ... Local SEO.
Top 5 On Page SEO FactorsOn Page SEO Factor 1 – Keyword Research: ... On Page SEO Factor 2 – URL Optimization: ... On Page SEO Factor 3 – Meta Tags: ... On Page SEO Factor 4 – Header Tags: ... On Page SEO Factor 5 – Content Optimization:
It is Google which has been the biggest SEO factor that we can't control. Google changes it's algorithms. Keyword difficulty and Organic Traffic are the other factors that we can't control.
The term “Ranking Factors” describes the criteria applied by search engines when evaluating web pages in order to compile the rankings of their search results.