how to create a paid email course

by Lionel Hane III 9 min read

Can you really make money with paid email courses?

Step 3: Set up our paid email course with ConvertKit Commerce In your ConvertKit account, click the Products tab and select “New Product”. Give your product a name and price and... Next, you'll upload a file of what you are selling. This is where you …

How to create a successful email course?

Jun 13, 2020 · How to Create an Email Course. Step 1 – Create an Opt-In Form or a Landing Page. You can’t mix up your course students with your general newsletter subscribers. Hence, it is really ... Step 2 – Create an Email Sequence. Step 3 – Setup Automation.

Do you need an email course for your online business?

Step 3: Create content for your email course. You know the saying “reduce and reuse.” But it applies to more than just your disposal habits. Reducing your work and reusing your content is strategic for email courses. If you have content… Reuse your blog posts to …

What is an email marketing course?

Apr 02, 2018 · How to actually create an email course. The first thing you need to do is determine the subject matter of the course. Broadly, this should be self-evident. If you’re a content marketing consultant, you don’t want to create a course on woodworking. However, when you try to figure out the specifics of your course, things are not so obvious.

How do I create an email course?

The anatomy of an email courseStep 1: Decide what to teach. Before you create anything, figure out what to teach first. ... Step 2: Structure your email course. Most email courses are sent over a period of one to two weeks. ... Step 3: Create content for your email course. ... Step 4: Automate your workflow. ... Step 5: Make the sale.

How do I create a paid email course in Mailchimp?

2:4313:05The Quick Guide to Creating an Email Course in MailChimp - YouTubeYouTubeStart of suggested clipEnd of suggested clipYou're gonna click on the automation tab once you're in your paid account and press createMoreYou're gonna click on the automation tab once you're in your paid account and press create automation workflow.

Should I create an email course?

By creating an email course that helps your specific target audience solve a specific problem just as they are searching for a solution, you are delivering the right message, to the right person, at the right time. This is why email courses are so effective.Jan 15, 2020

How do you create an online course and sell it?

Let's recap the nine essential steps for selling your online course:Choose a subject that sells. ... Create your online course. ... Choose where to host and sell your course. ... Decide how much you will charge. ... Increase the value (and price) of your course. ... Seed launch your online course. ... Market and sell your online course.More items...

Can you create a course on Mailchimp?

You can use email newsletter services like Mailchimp and ConvertKit to create email courses, or choose from a growing number of specialist marketing automation tools like Drip, which have more advanced ways of triggering and filtering emails.

How do you make a mini course?

1:2214:30How To Build a Mini Course With Kajabi - YouTubeYouTubeStart of suggested clipEnd of suggested clipYou can build now you can make them from scratch. But they have some blueprints that are kind ofMoreYou can build now you can make them from scratch. But they have some blueprints that are kind of templates. Right. So we want to do a mini course so let's generate a mini course and let's call it.

How long should a Mini online course be?

When we refer to a mini course, we mean short online course that typically takes two hours or less to complete. They cover a hyper-specific topic and are often used as a marketing growth tool.

How do I send an email to coursera?

Specific questions or inquiries for our press team should be emailed to [email protected].

How do I pay for online courses?

10 Steps To Creating A Wildly Successful Online CoursePick the perfect course topic.Ensure your course idea has high market demand.Create Magnetic and Compelling Learning Outcomes.Select and Gather your Course Content.Structure Your Modules and Course Plan.More items...•Sep 1, 2021

Can you make money with online courses?

Are Online Courses Profitable? Yes, they are. Online courses offer one of the best business models to digital entrepreneurs. The demand is rising and people are more than willing to pay for them, and they are one of the top ways to make money online.Oct 11, 2021

How much do online course creators make?

You can make anywhere from $500 to $50,000 and more by teaching online courses. To determine how much money you can make from online courses, all you need to know are the size of your audience, how well you can convert those people into buyers, and the price of your program.Jun 9, 2021

What is an Email Course?

Ideally, email courses are the series of multiple emails that are sent in a specific sequence talking about a certain topic.

Why to create an Email Course?

Did you know the average conversion rate of almost anything online is 2-3%? That is out of 100 visitors, only 2 or 3 visitors would buy from you. (Given that you have a good website)

How to Create an Email Course

Now that we have understood that why email courses are important, let’s dive in to the steps of creating an email course.

How to Write Email Course Content?

Well the creation of email marketing course may seem easy. But if you want to make out the best out of your email marketing courses, you should consider these points:

What is an email course?

It also teaches your audience something real, something necessary, and something related to your course by delivering lessons over a series of automatically generated emails.

How long does it take to send an email course?

Most email courses are sent over a period of one to two weeks. But the key is to send content quickly and consistently enough to warm up new leads. This will let leads know who you are and what you do quickly enough so that they stay intrigued.

What happens when students work through email courses?

As students work through your email course, they’ll become more and more aware of your course subject matter and what they don’t know yet—but want to. This will generate more demand for your full course.

What does it mean to be value focused in email courses?

That means thinking about leading people from interested to very interested throughout your email series.

Who can create an email course

This one is easy–anybody, or just about anybody. Because the benefits of an email course are so wide-ranging, most people can find a reason to create one. But let’s go over some potential personas which might find creating email courses to be beneficial.

How to actually create an email course

The first thing you need to do is determine the subject matter of the course. Broadly, this should be self-evident. If you’re a content marketing consultant, you don’t want to create a course on woodworking.#N#However, when you try to figure out the specifics of your course, things are not so obvious.

Where is the content coming from?

Guess what? It’s coming from you. But that doesn’t mean that you need to write everything from scratch just for this course. Chances are you’ve already created some content on the subject of your course. Reuse that.#N#Take from your existing content and reorganize it into an email course.

How to structure your email course

When structuring your course, you’ll have two primary considerations—How long should the course be (as in, how many emails will it consist of) and how long should I wait between sends.

1. Identify a particular problem your ideal customer wants to solve

The key to creating an email course that is profitable for your business is first to identify a specific problem that your product or service helps your customers solve. With a specific problem identified, you can then hone in on a course topic that ties directly to that problem.

2. Outline the steps that will help them solve that problem

Now that you’ve chosen a specific topic that appeals to your ideal customer, it’s time to outline training you are going to provide in your email course.

3. Create an email course to teach those steps

As you create your email course, there are a few critical decisions you’ll need to make.

4. Create a post-click landing page to showcase your email course

Once you’ve set up the autoresponder series for your email course, the next step is to create a post-click landing page to showcase your course and collect the email addresses of students.

5. Promote your email course & evaluate the results

Once you’ve identified a specific problem your target audience is facing, created an email course that helps them solve that problem, and invited them to purchase your product or service; it’s time to start promoting your course.

How many lessons should I have in an email course?

I highly recommend keeping your email course short and punchy. Ideally, your course should be between five to seven lessons. This way you can give a decent amount of consideration to each subtopic without completely overwhelming your audience.

Can I advertise on Facebook?

We’ve discussed it before: You should definitely use Facebook to advertise. Yes, it’s a free email course, but you’re getting permission to market to a highly targeted and receptive group, so that’s gotta be worth something.

1. Create A List

This list is only for people who will take your email course. Make sure the publicity settings are set to non-public and non-archivable (otherwise, people will be able to share the lessons with whomever they want).

2. Match The Colors And Fonts In The Course Material To The Registration Process

You’ll find these by going to “Signup Forms” and then “General Forms.” Match the fonts, colors and logo of the course’s website for a consistent user experience.

4. Set Up The First Lesson And Autoresponder

Go to “Autoresponders” and then “Create autoresponder.” Select the entire list to be the recipients. On the next page, the event that triggers this autoresponder is “Subscription to the list.” Make sure that “Also trigger on list import” is checked if you want to use Twitter cards or if you will be charging for the course (more on this later).

5. Set A Goal For Your Campaign

A goal is simply a URL that you add to the lesson. For my own email course, I created a few pages on my website that thanked the user for completing the lesson. For example, I added a button to the campaign for lesson 1, reading “I have completed this lesson” and linking to http://mydamnbook.com/lessons/lessonone.

6. Set Up Subsequent Lessons By Creating A New Autoresponder

Set the entire list as the recipients. On the next page, set “Specific link in the campaign is clicked” as the event to trigger the autoresponder.

7. Set Up Additional Emails (If Needed)

In addition to the lessons, you may want to send out a different type of email a day or two after the final lesson has opened. The email could include additional resources, an “About the author” section, or perhaps a review of the course (if you’ve got one).

8. Set Up A Reminder Email

Because the course is self-paced, people won’t get the next lesson if they forget about the email for the current lesson, so setting up a course reminder autoresponder is another good idea.

How much does email marketing return?

Email marketing has an average return rate of $38 for every $1 spent. Now that all sounds good, but the truth is unless you know how to send and create a solid email marketing strategy for your brand, you won't experience these successful results.

What is Mailchimp email?

MailChimp is one of the most popular email marketing platforms and you’ll learn how to create a MailChimp account as well as: Learn how to create A/B split test campaigns with MailChimp. Create highly optimized and high-quality email marketing campaigns in MailChimp. Understand and navigate the MailChimp platform.

What is Skillshare online?

Skillshare is another online learning community that offers thousands of classes in design, business, tech, coaching, and more. It's recommended by marketing experts and influencers alike as one of the best platforms to host and take classes.

Is conversion XL worth it?

Last but not least is Conversion XL’s Lifecycle email marketing for eCommerce.The course is perfect for someone at an intermediate level when it comes to email marketing, then this course is worth the investment. Conversion XL is a paid online learning platform, however, it’s worth the cost.

Does Udemy have courses?

If you're familiar with Udemy, you know that it offers hundreds of courses on a wide range of topics. However, not all of them are great; you sometimes have to search to find gems like this course. It's primarily focused on using Mail Chimp, so you'll need an account to follow along.

Is email marketing a skill?

Email marketing is a valuable skill to master for modern-day marketing, whether you're an entrepreneur, business owner, or marketer. Even understanding the most basic email marketing terms, strategies, and best practices can help to improve your return on investment (ROI) from emails. Email marketing, is it worth learning?

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