how to build a email course

How do I create an email course?

Step 1- Create a sequence Select Sequences from the top navigation menu Click the Create Sequence button Name your sequence and click the blue button Paste your course content into the sequence builder Click +Add Email to create more emails for each lesson as you go You... Click +Add Email to create ...

Should you create an email course or challenge from scratch?

Jun 13, 2020 · How do I create a free email course? Creating a free email course is really easy. Just to recap, here are the steps: 1. Create an Opt-In Form 2. Embed Opt-in form to your website 3. Create Email Sequence 4. Setup Email Automation. How long is an email mini course? You can have a freedom of creating email courses as long as you want.

Do you need an email course for your online business?

Mar 12, 2021 · Option 1: Develop a paid solution to a relevant problem. If you are already an established business, you likely offer a product or service. This product or service should ideally solve a problem that is relevant to the problem your course or challenge addresses.

How to create an online course for free?

What is an email course?

What is an email course? An email course is a series of lessons delivered via email over a predetermined period. At the end of these lessons, you invite your prospects to purchase your product or service, by showing them how it can help them with the particular problem/topic that your email course focused on.Jan 15, 2020

How do I create a simple online course?

How to create an online courseChoose the right subject matter.Test your idea.Research the topic extensively.Write a course outline.Create the course content.Bring your course online.Sell your online course.Market your content.More items...•Jun 23, 2021

How do you market an email course?

10:172:02:01Email Marketing Tutorial For Beginners 2020 | SimplilearnYouTubeStart of suggested clipEnd of suggested clipAnd that first step is we want to identify that target audience. And create segments. So if you'veMoreAnd that first step is we want to identify that target audience. And create segments. So if you've taken some of my and listened to some of my webinars in the past about google analytics.

How do you make a mini course?

Ok – so how do I create a mini-course?Step 1: Define the outcome for the subscriber. ... Step 2: Identify small actions to get them there. ... Step 3: Outline where they go from here. ... Step 4: Figure out the best delivery method. ... Step 5: Create your content! ... Step 6: Set your mini-course up for delivery.More items...

How do you structure an online course?

How to structure an online course?Develop a solid structure. ... Create a concept map of content. ... Group content into modules. ... Decide the nature of the course.Form a complete course outline. ... Create course learning outcomes. ... Plan the weekly schedule for learners. ... Conclusion.Jul 3, 2021

How do I create a PDF course?

Go to Manage Learning Content.Select Courses.Click on a specific course in the Course Overview.You will now be in the Course Curriculum area of the Course Builder.On the left-hand side, click Add Lesson.Select PDF.Name the Lesson Title as desired.More items...

What are the 4 types of email marketing?

Below, we've outlined the four types of popular email marketing campaigns and how you can use them to help your business grow.Email Newsletters. One of the most common and popular email marketing campaigns are Email Newsletters. ... Acquisition Emails. ... Retention Emails. ... Promotional Emails.Oct 10, 2018

How do email marketing make money?

How to monetize email marketingSell a product or service. Already have a product or service to sell? ... Sell other people's products. ... Upsell premium or exclusive products. ... Cross-sell related products. ... Get repeat purchases. ... Have a cart abandonment plan. ... Ask people to spread the word. ... Automate your email campaigns.Sep 28, 2020

What is the best email marketing tool?

The 6 Best Email Marketing Software of 2022Best Overall: Mailchimp.Best for Automation: ActiveCampaign.Easiest to Use: MailerLite.Best All-in-One Marketing Suite: Hubspot.Best Affordable Option: Moosend.Best for E-commerce: Drip.

How do I create a mini course email?

The anatomy of an email courseStep 1: Decide what to teach. Before you create anything, figure out what to teach first. ... Step 2: Structure your email course. Most email courses are sent over a period of one to two weeks. ... Step 3: Create content for your email course. ... Step 4: Automate your workflow. ... Step 5: Make the sale.

How do I create a free course on teachable?

0:5626:41How To Create an Online Course with Teachable (Step-by Step-Tutorial)YouTubeStart of suggested clipEnd of suggested clipSo here we are on the teachable homepage. And you can click this button up here that says create aMoreSo here we are on the teachable homepage. And you can click this button up here that says create a course but I'd actually recommend that instead you click this button over here that says pricing.

What does a mini course look like?

When we refer to a mini course, we mean short online course that typically takes two hours or less to complete. They cover a hyper-specific topic and are often used as a marketing growth tool. And they might be repurposed content or a unit from a larger online course.

What is an Email Course?

Ideally, email courses are the series of multiple emails that are sent in a specific sequence talking about a certain topic.

Why to create an Email Course?

Did you know the average conversion rate of almost anything online is 2-3%? That is out of 100 visitors, only 2 or 3 visitors would buy from you. (Given that you have a good website)

How to Create an Email Course

Now that we have understood that why email courses are important, let’s dive in to the steps of creating an email course.

How to Write Email Course Content?

Well the creation of email marketing course may seem easy. But if you want to make out the best out of your email marketing courses, you should consider these points:

What is an email course?

It also teaches your audience something real, something necessary, and something related to your course by delivering lessons over a series of automatically generated emails.

How long does it take to send an email course?

Most email courses are sent over a period of one to two weeks. But the key is to send content quickly and consistently enough to warm up new leads. This will let leads know who you are and what you do quickly enough so that they stay intrigued.

What happens when students work through email courses?

As students work through your email course, they’ll become more and more aware of your course subject matter and what they don’t know yet—but want to. This will generate more demand for your full course.

What does it mean to be value focused in email courses?

That means thinking about leading people from interested to very interested throughout your email series.

What is email challenge?

An email challenge is similar to a course in that you’ll still deliver an automated sequence of emails. Instead of teaching your subscribers a skill or craft, the purpose of these emails will be to challenge your subscribers to accomplish goals and take certain actions.

Why are online courses so effective?

Online educational courses are effective because they deliver valuable instructional content that people need to learn and grow. With an email course, you don’t need to pay for extra software or find a new service to learn. You’ll simply deliver your lessons by email. 💌.

How to encourage sign ups?

To encourage sign ups, you want to make sure your copy (the actual words describing your course/challenge) is clear and compelling. Be sure the design fits your brand, and it’s easy for anyone to fill it out and submit . This means you should limit your form to just a few fields, like name and email.

What is social proof?

Social proof. Another valuable tool when promoting a sale is social proof, or the use of customer testimonials, stories, quotes, or social media posts to promote the value and credibility of your products. It’s more assuring for your future customers to hear about successes from actual people like them.

Can you use an email course as a lead magnet?

Email courses can be lead magnets. If your email course is free, you can use it as a lead magnet a.k.a. an incentive to invite lots of people to join your email newsletter list. Just let them know that by signing up for the course, they’re granting you permission to send them newsletters later.

STEP ONE: Create Your Email Course Content

You know your course topic, and you’ve created an outline of what you want to teach. Now it’s time to write a series of emails and record videos (if necessary). To complete this step I recommend the following:

STEP TWO: Upload Your Videos to YouTube

This step is quick and easy as long as you have a YouTube account established for your business. If not, you’ll need to create your account. When you upload your videos, be sure to select the “UNLISTED” privacy setting. Refer to the screenshot below. YouTube has three privacy settings for videos – public, private and unlisted.

STEP THREE: Build Your Emails in MailerLite

MailerLite makes this step unbelievably simple. Throughout my 10+ years as a professional marketer, I’ve used numerous emails platforms. MailerLite is the easiest to learn and use. To get started, click here and create a free account (or log in to your existing account). Then, click “Automation” and “Create a new workflow.” (See image below)

STEP FOUR: Create Your Landing Page

My husband is a digital guru and tech geek. He builds my landing pages in WordPress – no 3 rd party software required. According to him, anyone, not just tech geeks, can design their own landing pages. However, the amount of features and capabilities at your disposal depends on the theme you are using.

STEP FIVE: Turn On Your Course

Once your landing page is built, you need to log back in to MailerLite and flip the switch to turn your automation sequence “On.” (See image below)