how much should i charge for my course

We’re just going to lay it out: Consider pricing your online course at least $100. Because you’ve validated your idea, acquired an audience, and developed your course, you already know it’s valuable. A good baseline price for a course is $100, if not more.

Full Answer

How much does it cost to offer a course?

Will you offer only one standard course option or different price levels? The price levels for a course can be a fee of $ 100 for the basic version, $ 150 for the standard version and $ 200 for the premium version.

Should you charge higher or lower prices for your courses?

Selling a course at a low price point, requires you to enroll more students to reach your income goal—meaning you’re spending more time acquiring new clients. If you charge a higher price, you’ll be able to meet your goals quicker and better use your time.

How do I set the price for my course?

Instead of looking at the averages or median to set your price, consider the funds you spent to create the course, your current audience size, desired profits, and whether you want your course to serve the masses or the select few. Your desired profit margin will determine the best price for your course.

How much do creators charge for their courses?

When we look at the price cohorts, or cluster our pricing together by $50 increments to see how much space they own in the data set, the shape of the data tells us a lot. Here it is in a bar graph: 47.1% of creators surveyed are charging $50 or less for their courses.

How do you determine a course price?

How to choose a price for your online course:Do not price your course based on its length. ... Take a look at your competition. ... Quantify the value of the outcome your students can achieve. ... Test different price points. ... Consider your credibility/authority in your market. ... Consider the cost of your customer's alternatives.More items...•

How much should I charge to build an online course?

It can cost anywhere from $200 to $10,000 to create an online course. The main source of expenses is the labor involved, followed by the equipment and software. If you are creating the online course yourself and not paying someone else to do it, this means that other than your time there are very few expenses involved.

How do you charge for a class?

1:228:30Charge for Zoom Class (Full Tutorial) - YouTubeYouTubeStart of suggested clipEnd of suggested clipChoose your calendar type to set an event reminder I'll use Google Calendar click the scheduleMoreChoose your calendar type to set an event reminder I'll use Google Calendar click the schedule button. Select your Google account you'll need to give permissions to zoom to access your calendar.

How much should a mini course cost?

Create a mini course More specifically, a mini course can be described as shorter in duration than the full-length course, and often it doesn't offer additional assets like printables, so generally, it requires less time to prepare. You can make your customers happy with a mini course at a low price range of $10-$50.

How much do online courses make?

Your online course could earn anywhere from a $0 – $50k+ per month. Many course creators will earn $1 – 5k/month and there are numerous examples of online course teachers earning $10k – $50k per month.. There are lots of factors that will determine how much you can earn by selling online courses.

How many hours does it take to create an online course?

Depending on the duration and detail of the program, it can take anywhere between 25 – 500 hours to formulate an online course. A mini-course with just 4 or 5 videos you could develop it in a couple of days. An in-depth flagship course with numerous modules and assignments could take eight weeks or more to accomplish.

How much should I charge for a 1 hour webinar?

This works out to approximately $1.25 per minute. So, at the high end, a one hour Webinar would run around $75, on average, for an individual registration.

How much should I charge for an email course?

Make your baseline price higher than you think We're just going to lay it out: Consider pricing your online course at least $100. Because you've validated your idea, acquired an audience, and developed your course, you already know it's valuable. A good baseline price for a course is $100, if not more.

How much do online teachers charge?

Depending on their location and the market they cater to, newbies in the online ESL teaching field, for instance, typically charge from $12 to $15 hourly. On the other hand, teachers who have top-notch experience may charge up to $25 an hour or even more.

How do you start a small course?

The art of doing: How to create a mini courseChoose a course topic. For those: ... Identify the target audience. Scoping out and identifying an audience is key to success. ... Provide a transformation. The best way to do this is to solve a real problem. ... Outline the content. ... Shrink the list. ... Repurpose content.

How do I sell my mini course online?

Establish your online audience Here are a few ways to do so: Launch a paid social media campaign. Ask other experts in your field to promote your mini course to their customer base. Write blogs about the subjects you'll be covering.

How do I sell my education program?

Creating ContentCreate valuable course content. Identify your audience. Get as detailed a vision as you can of who your target customers are. ... Differentiate your offer. Do one thing and do it well. Focus on a niche and aim to build a brand in it. ... Write compelling content. Make it clear why they need to learn this.

How to know how much to charge to make a profit?

To know how much to charge to make a profit, start adding up all your expenses with creating and selling the course. Another thing you need to understand, is that the effort required to market a course is independent of its price, the work is the same .

What are the barriers to pricing online courses?

One of the main difficulties and barriers when it comes to pricing online courses is the idea that you are charging for your expertise, which can be really intimidating. But something you should always keep in mind is that you are not just selling knowledge, you are selling a transformation (and if you’re not, you should!). ...

Why is value added in a course so high?

So the value added in a course is very high because you are not delivering something with expiration date, you are delivering something that can be tapped to achieve lasting results. Let’s look at the following three course topics: 5 mindfulness meditation techniques to relieve stress and improve your quality of life.

How to charge more for a course?

Go on and charge more 1 Your revenue goals will be easier to meet. Selling a course at a low price point, requires you to enroll more students to reach your income goal—meaning you’re spending more time acquiring new clients. If you charge a higher price, you’ll be able to meet your goals quicker and better use your time. 2 A smaller group makes for a better course experience. If you’re only dealing with 15 students as opposed to 50, those students will get more of your focused attention. This is ideal for securing repeat customers as well as potential referrals for your business. 3 Premium pricing increases engagement and communicates value. Pricing your course or coaching session at a premium, ensures students see their purchase as an investment—and one they want a return on no less. 4 Secure—and weed out—students. If your course is priced too low, you’re likely to get a number of students who aren’t quite your target audience and will likely drop off or not purchase again. Those who will succeed and get the most from your offerings will be more than happy to pay more and thus are more likely to make another purchase.

What happens if a course is priced too low?

If your course is priced too low, you’re likely to get a number of students who aren’t quite your target audience and will likely drop off or not purchase again. Those who will succeed and get the most from your offerings will be more than happy to pay more and thus are more likely to make another purchase.

What is pricing tier?

Pricing tiers make your course accessible to a larger number of students and to students who may not be interested in all of the bonuses you’re offering. To create your pricing tiers, first decide on which pieces of bonus content you want to offer.

How to be successful teaching the same course?

Even if someone else is teaching the same course topic, you can still be successful by highlighting what makes your course unique. Highlight your perspective and use it as a selling point. Most importantly—don’t be afraid to price accordingly. Students have faith in you. (We do too.)

What is an online course?

Simply put: An online course provides a shortcut to an outcome. Without your course, your audience might spend ten times the amount of time sifting through information on their own. Perspective is your selling point.

Why sell a course at a low price point?

Selling a course at a low price point, requires you to enroll more students to reach your income goal —meaning you’re spending more time acquiring new clients. If you charge a higher price, you’ll be able to meet your goals quicker and better use your time. A smaller group makes for a better course experience.

What does charging less mean?

Would you believe us if we said it’s as simple as: Charging less means you make less money. Premium pricing will help you in the long run and has a number of benefits.

What is a pre-course bonus?

It’s basically a handy tool to keep everything about your course in place. You can even send them as a pre-course bonus if you think your audience needs some prepping to be fully prepared for the course or after the course is over for follow-up work.

What does it mean when you give away an online course?

When you give your online course away, it’s like you’re telling your audience that it’s not worth their time or that there’s no value to it – and that’s just not true.

What does it mean to set price point at baseline?

If you set your price point at the baseline according to Teachable, you will have a much wider audience. Making it affordable to the majority means more people can take your course and if you’re solely in this for the good of the people and don’t need the income, then this area on the spectrum might be for you.

How to start a private workshop?

1. Start with your motivation. It’s tempting to start with what you’re doing and the price but resist that temptation. There are many reasons you might want to offer a private workshop. Get clarity by asking yourself why you want do this training.

Why do you use an hourly rate?

Using your hourly rate will often lead you to price your course too low. Using your hourly (or daily) rate focuses on the fee rather than the value. Before giving a price, asking you a few questions can help you understand the real value of your work to the client.

Do technical trainers charge more?

Technical trainers can often charge a higher premium than someone who offers training in other areas like say marketing or even leadership. Take into account the local area. If you live in a big, expensive city, the prices are going to be higher than if you live in a small town or suburban area.

Can you have more than one goal?

You can have more than one goal but be careful — having too many goals can make pricing your course much harder as they compete with each other. 2. Understand the value from your client’s perspective. Here’s a common mistake: using your hourly rate for pricing.

Know Who You are and Who your Attendee is

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1. Pricing example from one of Mari's In Person Workshops

As a support, I will break down my formula using my "From Fairy Tales to Facelifts: Learning to Love the Image in the Mirror" in office workshop that I host and facilitate twice a year for women who are healing heartbreak due to divorce, infidelity or betrayal.

2. Hosted Workshops or Events

I won't get into sponsorship or affiliate relationships in this blog as that is a whole other ball of cookie dough usually implemented with conferences. However, it is important to outline pricing for hosted workshops. For example, I have a couple's communication workshop that I do for 3 hours on a Saturday morning twice a year at a local church.

Webinars: Less Monetary Investment

Using my How to Create a Multiple Income Streams webinar for therapists, I will break this calculation down as a comparison to the other formulas above:

What is the biggest challenge for freelance trainers?

Pricing is a big challenge for many freelance trainers. One of the biggest difficulties is being confident about what to charge and not taking it personally if and when someone says that you’re charging too much.

Can't afford workshop?

Some people are struggling for money but others aren’t. If someone can’t afford your workshop right now, then it just means they don’t have the budget.