how much should i charge for a one-week course

How much should I charge for a course?

Nov 05, 2021 · Out of 12,818 creators, the average price of a creator’s first online course sale is $157. The median selling price of a creator’s first online course is $89. The mode value of a creator’s first online course price is $97. The standard …

How to choose a price for your online course?

Jun 06, 2017 · 4. Let’s start pricing. Now that you know why you want to do something, you understand the value to the client and you’ve thought about the context let's add you into this equation to set the price for your course. - Start with the lowest price you'd do the training for. I call this the resentment number.

How much should I Sell my first online course for?

A good baseline price for a course is $100, if not more. So, why have a baseline price of at least $100? All topics are worth it to someone. Don’t discredit students’ desire to learn—anything. From hand lettering to drone flying to coding, there are courses for every taste. If an audience really wants to learn something, they’ll be willing to pay.

What goes into the price of a training workshop?

4 sessions x 1 week =4 sessions4 x $60 = $240 total per week: Some clients simply cannot afford to pay monthly, but this could also be an indicator that they are not entirely ready to commit. Have a good cancellation (i.e., no refunds) policy in place the client has both read and signed. 4: Daily: No discount: 1 session x $60 = $60 per session

How much should I charge for an online course?

At an estimated 80 to 280 hours required to develop a 1-hour course, you can expect to pay roughly $5,850 USD to over $15,000 USD to get a fully polished course, in addition to the cost of your Instructional Designer (ID) and SME.

How do you price a training program?

The method goes something like this: you estimate the number of hours it will take you to complete, then you multiply this with your hourly rate. Don't start here. Using your hourly rate will often lead you to price your course too low. Using your hourly (or daily) rate focuses on the fee rather than the value.Jun 6, 2017

How much should I charge for facilitating a workshop?

A facilitator who is just starting out in North America might charge between $100-$125 per hour. Their daily rate which would typically include design, delivery and document might be between $1500-$2000 per day. This would be for a relatively straightforward event with 20 or fewer participants.

How much do Zoom classes cost?

ZOOM – Cost: Starts at $15/ month | zoom.us You can easily create live classes and share the link with your students. The basic $15 a month account can handle up to 100 students at a time.

How much does a one day workshop cost?

One way to calculate your time and workshop cost is by dividing your hourly rate by how many people you want in your workshop. If you want 10 people for a one hour workshop and you charge $250/hour, then you can charge $25/person + travel expenses and materials (this will make the price jump up to $30-$40/person).Aug 7, 2020

How much can you charge for a webinar?

The Cost of a Webinar Differs Greatly, but Almost Everyone Is Paying. Finally, it's become clear that you need to invest money into your webinar. At the very least, it should cost $100 to produce a webinar. However, the average swings from $100 all the way up to $3,000.Jun 2, 2017

How do you price an art workshop?

Price = Value + Time So it's not just about your physical costs of delivering your hour-long or day-long workshop, but also about the value added to your clients. Learning a new technique, skill, or being tutored through creating a piece of art is valuable to many, so don't be afraid to charge based on value delivered.

How do you price a craft workshop?

Total The Cost: Add up the all costs (materials, hourly rate) and divide by the number of students ( we are using 10 students) $240 + $250 = $490 (this is with out a venue fee) divide $490 x 10 students to find your your cost per student = $49 per student.Jun 30, 2021

How much does it cost to hold a workshop?

Seminar prices generally range from free to $150 per person. You'll only be able to host around 25 people for a workshop so will need to charge $150 and higher to cover costs plus profit unless you can sell a lot of add-ons.Aug 7, 2018

How do you get paid for Zoom class?

To host a paid class on Zoom, you must be a paid user. This means you have to hold a Pro ($149/year), Business ($199/year), Enterprise ($199/year), or Education ($1800/year for 20 hosts) account, or be a regular Zoom user under one of these accounts with the approval of its owner.Nov 1, 2020

How do you make an online course and get paid?

How to Create an Online CourseChoose a Course Topic. Make a list of things you know about. ... Do Market Research. ... Outline Your Course. ... Decide the Best Methods to Deliver Your Lessons. ... Create Your Lessons. ... Determine How You'll Sell Your Lesson. ... Load Your Course Online. ... Market Your Course.More items...•May 28, 2019

How do you charge Zoom?

0:332:42How To Charge For A Zoom Meeting (quick setup and tutorial) - YouTubeYouTubeStart of suggested clipEnd of suggested clipAccount. So our first step is to log into our zoom. Account next go to account management. And thenMoreAccount. So our first step is to log into our zoom. Account next go to account management. And then account settings scroll down to the in meeting advanced.

What does it mean when a course is cheap?

Since most buyers believe this to be true, this means that selling your course for a low price dramatically reduces its perceived value. If the price is cheap, the product must be cheap. That’s the assumption your target market will make.

Why do you need a free course?

Providing new users with free training as part of the initial onboarding process can help improve user experience, minimize customer service inquiries, and reduce cancellation rates.

What happens when you sell a course?

When you sell your online course for a low price , you immediately limit your ability to spend money promoting your course and generate a positive return on investment (ROI). In fact, when you have a low course price, you are more likely to lose money than you are to earn a profit when you pay for advertising.

How to quantify the value of the outcome?

If you’re going to help them save time, tell them how much. By quantifying the value of the outcome you help them achieve, you position the price of your course as a no-brainer. If taking your course is going to help someone earn a promotion at work or get a specific job , for example, that is an outcome that can definitely be quantified.

Who is Tyler Basu?

Updated Dec 15th, 2020 to include course pricing videos. Tyler Basu. As the Content Marketing Manager at Thinkific (2016-2019), Tyler Basu helped to create, publish, and promote content to help thousands of entrepreneurs learn how to create and sell online courses.

Why are certificate completions important?

Course completion certificates are an effective value-add because they give your students something to “show off” once they’ve completed your course. They can also be great for increasing student engagement because the reward of receiving a certificate helps give your students an additional incentive for completing your course.

Is selling a broad topic?

As a general rule, the more specific your course is, the more you can charge for it. The topic of selling, for example, is quite broad. And because selling is such a broad topic, it will be difficult for a course about selling to stand out from all the other courses on that topic. A course on selling for real estate agents, on the other hand, is much more specific.

Know Who You are and Who your Attendee is

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1. Pricing example from one of Mari's In Person Workshops

As a support, I will break down my formula using my "From Fairy Tales to Facelifts: Learning to Love the Image in the Mirror" in office workshop that I host and facilitate twice a year for women who are healing heartbreak due to divorce, infidelity or betrayal.

2. Hosted Workshops or Events

I won't get into sponsorship or affiliate relationships in this blog as that is a whole other ball of cookie dough usually implemented with conferences. However, it is important to outline pricing for hosted workshops. For example, I have a couple's communication workshop that I do for 3 hours on a Saturday morning twice a year at a local church.

Webinars: Less Monetary Investment

Using my How to Create a Multiple Income Streams webinar for therapists, I will break this calculation down as a comparison to the other formulas above:

How to start a private workshop?

1. Start with your motivation. It’s tempting to start with what you’re doing and the price but resist that temptation. There are many reasons you might want to offer a private workshop. Get clarity by asking yourself why you want do this training.

Can you have more than one goal?

You can have more than one goal but be careful — having too many goals can make pricing your course much harder as they compete with each other. 2. Understand the value from your client’s perspective. Here’s a common mistake: using your hourly rate for pricing.

How to charge more for a course?

Go on and charge more 1 Your revenue goals will be easier to meet. Selling a course at a low price point, requires you to enroll more students to reach your income goal—meaning you’re spending more time acquiring new clients. If you charge a higher price, you’ll be able to meet your goals quicker and better use your time. 2 A smaller group makes for a better course experience. If you’re only dealing with 15 students as opposed to 50, those students will get more of your focused attention. This is ideal for securing repeat customers as well as potential referrals for your business. 3 Premium pricing increases engagement and communicates value. Pricing your course or coaching session at a premium, ensures students see their purchase as an investment—and one they want a return on no less. 4 Secure—and weed out—students. If your course is priced too low, you’re likely to get a number of students who aren’t quite your target audience and will likely drop off or not purchase again. Those who will succeed and get the most from your offerings will be more than happy to pay more and thus are more likely to make another purchase.

Why is selling a course at a low price point important?

Your revenue goals will be easier to meet. Selling a course at a low price point, requires you to enroll more students to reach your income goal —meaning you’re spending more time acquiring new clients. If you charge a higher price, you’ll be able to meet your goals quicker and better use your time.

What is an online course?

Simply put: An online course provides a shortcut to an outcome. Without your course, your audience might spend ten times the amount of time sifting through information on their own. Perspective is your selling point.

What is pricing tier?

Pricing tiers make your course accessible to a larger number of students and to students who may not be interested in all of the bonuses you’re offering. To create your pricing tiers, first decide on which pieces of bonus content you want to offer.

Can you shell out lump sums?

Although not every student may be able to shell out a lump sum up front , smaller amounts, spaced out over a few months might be more manageable. What’s more, you can typically have higher price tags on plans that are paid out over time.

What is the goal of becoming a certified personal trainer?

The goal of becoming a certified personal trainer is to make a living as one. Making a living is directly correlated to how much you can make based on your rates and being confident in how you present them.

Is personal training a luxury?

Personal training is considered to be a luxury item, similar to getting massages, manicures and pedicures, and even the occasional teeth whitening. As these items are not a necessity, they will be amongst the first things cut from a client’s budget should the economy take a downturn.

What goes into the price of a training workshop?

Even before we think about your skills, knowledge, experience and the value you offer (more about these below), the price of a training workshop must include several more tangible elements.

How much should you charge for your skills and experience?

As we’ve covered in previous blogs about fees and finance for freelance trainers, knowing how to charge for your skills and experience takes some practice. You’ll need to think about your:

A workshop pricing example

In my previous article about setting your corporate training rates, we looked at pricing for value and experience in more detail.

Charging per attendee instead of per workshop?

If you plan to offer a training workshop that’s open to the public or people from different organisations then you will need to settle on a price for each attendee.

Other considerations for how much to charge for a training workshop

Of course, the figures above are just examples. You may decide to price your workshop well above or below this.

Can you use the same workshop multiple times?

If you have to start from scratch every time you run a workshop, it will eat into your potential profits.

Remove the barriers to buying from you

However you decide to price your workshop, a good strategy is to remove the barriers that might stop people buying from you. Most often, this is the perception of risk, the worry that the workshop may not deliver the promised results.

My tips on how to formulate a price for your workshop

Pricing your services as an entrepreneur can be really tough. I cannot tell you what is the best price for your services, because ultimately it is the matter your customers will decide for you. But I can give you some tips based on my experiences to help you figure out your pricing range.

Some rules of thumb

The basic rule of business is: what comes in must be more than what goes out.

Scalability

I pay a lot of attention to being able to use the same framework of a service for as many customers as possible. I call this productizing my services. It makes my services more scalable and is therefore better for the business.

Be specific in your service offer

I’ve noticed some people tend not to plan what the offer entails when they write a service offer for the customer. They just throw some ideas on the offer and stamp a price over it. And when the time comes to deliver, they realize they need to spend a lot more on putting the service together they originally thought of and now the price is too low.

Pricing my workshop

I used Toggl app to calculate how much actual time went into tailoring my knowledge into a 6 hour workshop for a customer:

Know Who You Are and Who Your Attendee Is

Pricing Example from One of Mari's in Person Workshops

Hosted Workshops Or Events

Webinars: Less Monetary Investment

• Using my How to Create a Multiple Income Streamswebinar for therapists, I will break this calculation down as a comparison to the other formulas above: 1. Attendee Fee: $250 per therapist 2. Number of Attendees: 15-20 3. Prep Time: Evergreen (I've already created this) 4. Marketing Time: 3 hours 5. Emails and forms and follow up thank you: 2.5 hour...

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