how much is the online course market

by Dr. Maye Bode DVM 3 min read

Creating and selling online courses is a booming market internationally. The elearning market was worth $107 billion in 2015, $190 billion in 2018 and is expected to exceed $300 Billion by 2025 (E-Learning Market Size By Technology)! Investing in education and lifelong learning is an emerging trend among both old and young learners.

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How to market and sell your online course?

Oct 11, 2021 · Creating and selling online courses is a booming market internationally. The elearning market was worth $107 billion in 2015, $190 billion in 2018 and is expected to exceed $300 Billion by 2025 (E-Learning Market Size By Technology)! Investing in education and lifelong learning is an emerging trend among both old and young learners.

How to write and market an online course?

May 12, 2021 · E-Learning Market size surpassed USD 250 billion in 2020 and is anticipated to grow at an exponential CAGR of over 21% between 2021 and 2027. The advent of several new technologies, such as AI, VR, and cloud based LMS, will drive the market growth. The emergence of an AI-enabled e-learning solution will help in the development of smart content, digitized …

How to market online courses like a pro?

Jun 05, 2020 · The most common price range for online courses is $50 to $100 USD. Most learning platforms offer one or more free courses. Not counting sales & discounts, the price range of paid courses was $9.99 to $5,652.99. Of the online courses I …

What are the best online courses?

Nov 05, 2021 · Out of 12,818 creators, the average price of a creator’s first online course sale is $157. The median selling price of a creator’s first online course is $89. The mode value of a creator’s first online course price is $97. The standard deviation for an online creator’s first course price is 185.

What is the online course market worth?

approximately 101 billion U.S. dollarsIn 2019, the global online e-learning market was sized at approximately 101 billion U.S. dollars. During that same period, learning management system market generated roughly 18 billion U.S. dollars.Jan 11, 2022

How large is the online course industry?

Amid the COVID-19 crisis, the global market for E-Learning estimated at US$250.8 Billion in the year 2020, is projected to reach a revised size of US$457.8 Billion by 2026, growing at a CAGR of 10.3% over the analysis period.Oct 18, 2021

How big is the online education market in USA?

Report AttributeDetailsMarket Size 2019 ValueUSD 144 BillionMarket Forecast for 2026USD 374.3 BillionExpected CAGR GrowthCAGR 14.6 % from 2020-2026Base Year20195 more rows•Aug 12, 2021

What are the statistics of online learning?

Around 4.8% offered all courses online. About 2.9% of schools offered half of their courses online. In 2019 a total of 57% of all students in the United States were equipped with digital learning tools. 45% were elementary students, 64% were middle school students, and 63% were high school students.

How much does online education cost?

The average per-credit-hour, in-state tuition rate for online instruction in the US among public schools for the 2019-20 academic year was $316.00 per credit hour.Aug 18, 2021

How much does coursera marketing cost?

The $107 million marketing spend by Coursera in 2020 is not unprecedented when you consider the company's scale and growth, said Sean Gallagher, founder and executive director of Northeastern University's Center for the Future of Higher Education and Talent Strategy and executive professor of educational policy.Mar 9, 2021

What is the best learning platform for online courses?

The 7 Best Online Learning Platforms of 2022Best Overall: Coursera.Best for Niche Topics: Udemy.Best for Creative Fields: Skillshare.Best for Celebrity Lessons: MasterClass.Best for STEM: EdX.Best for Career Building: Udacity.Best for Data Learning: Pluralsight.Feb 24, 2022

What has increased the market demand for sophisticated online learning courses?

Presence of prestigious universities coupled with strong network infrastructure is fueling the North American EdTech market expansion. In 2020, North America e-learning market accounted for over 35% revenue share, owing to the presence of top universities and availability of highly sophisticated internet infrastructure ...

How big is the EdTech market?

The EdTech market size was valued at USD 254. 80 billion in 2021 and is expected to reach USD 605. 40 billion by 2027, growing at a CAGR of 15.52% during the forecast period.Jan 25, 2022

Why is online learning booming?

Demand for online education increased significantly during the lockdowns, and many adopted the new way of learning. Such a strong demand is one of the main reasons why the eLearning industry has reached unprecedented heights.May 31, 2021

Is E Learning profitable?

Are Online Courses Profitable? Yes, they are. Online courses offer one of the best business models to digital entrepreneurs. The demand is rising and people are more than willing to pay for them, and they are one of the top ways to make money online.Oct 11, 2021

What is the percentage of students taking online classes 2021?

The number of students enrolled exclusively in fully online programs increased from 3.5 million in the fall enrollment data to 5.8 million in the 12-month enrollment data, or from 17.6 percent of all students to 22.7 percent of them.Oct 13, 2021

How big is the e-learning market?

The market size of e-learning surpassed USD 250 billion in 2020 and will witness a CAGR of over 21% through 2027. Read More

What will drive the market size of e-learning?

The introduction of advanced technologies including VR, cloud-based LMS and AI will drive the market growth. Read More

How does the ongoing coronavirus (COVID-19) pandemic impact the e-learning industry growth?

The COVID-19 pandemic caused worldwide lockdown and closure of schools and universities which encouraged online learning and rise in distance learn...

What makes North America a robust hub for EdTech market?

North America accounted for a market share of over 35% in 2020 led by the presence of top universities and availability of highly sophisticated int...

How will Germany online learning market perform through 2027?

The Germany market is expected to witness growth of around 20% through 2027 owing to the presence of wide range of universities that offer distance...

Which are the major companies operating in the e-learning landscape?

Key players operating in the market include Cisco Systems, Inc., Aptara, Inc., Skills2Learn Ltd., City & Guilds Group, Citrix Education Inc., Apoll...

How will service providers contribute to the U.S. e-learning sector?

In the U.S. market, the service providers segment will expand at 17% CAGR during the forecast timespan due to the availability of high-speed intern...

How much is the online learning market worth in 2026?

By 2026, the global online learning market should be worth $375 billion. It is predicted that by 2024, the US eLearning market will have grown by $21.64 billion. The US owns about 34% of the online learning market platforms. In 2019, the North America LMS market size was valued at $3.97 billion.

Why is it important to understand how the global online learning market performed in the past?

This provides you with an indication of the average level of performance based on past circumstances.

What is the market size of virtual classrooms?

The virtual classroom market size was $11.3 billion. During the 2020 to 2026, the industry and professional eLearning segment is likely to grow with a CAGR of 32.1%. There has been a distinct increase in online learning both on a national and global scale. This has led to a near year on year rise in the online learning market share.

What is online learning?

The online learning market is largely associated with academia. This includes K–12 grades as well as higher education. While the K–12 segment is certainly catching up, secondary education institutions have been a part of the market share for quite a while.

How many college students are online in 2016?

In 2016, 6.3 million college students – over 33% – were enrolled in an online class. The US held about 43% of the market share. In 2018, the global online K–12 education market was valued at $6.73 billion. It is estimated that K–12 make up 42% of the US EdTech market. Higher education accounts for 54%.

Is the US at the forefront of online learning?

The US has been at the forefront of online learning, garnering a considerable stake in the market share. Nevertheless, the past circumstances can prove how the market size has changed and which sectors have fared better or worse than imagined.

How many Fortune 500 companies use eLearning?

It is estimated that around 40% of Fortune 500 are using eLearning for professional reasons. About 78% of organizations that provide online learning use a Learning Management System. In 2019, 16.2% of the LMS market was cornered by banking, finance, and insurance companies.

Why are online courses important?

Online courses have come to fill in the gaps of knowledge. A lot of people seem to prefer the comfort and flexibility of their own homes, avoiding the complexities of commuting to physical classes. And this is perfect for the growing elearning industry. If you are not already selling an online course, you are missing out on a big opportunity.

How to create a course?

An online course can do the following: 1 Enhance your online brand and presence as a whole. 2 Establish you as a thought leader and a credible source for new knowledge. 3 Create a loyal following of your current clients as the thirst for easy and more consumable information continues to grow. 4 Bring more opportunities for new, profitable ventures, providing free online courses to attract potential clients and online business leads.

Who is Nick Malekos?

Nick Malekos is a Senior Digital Marketer in LearnWorlds. He is a results based and well-rounded Digital Marketer with years of experience in the education industry, writer and digital literacy trainer.

Is online learning profitable?

The market for online courses is big and profitable and it’s growing fast with the ever increasing demands of the knowledge driven economy. The global interest in lifelong learning and the development of professional skills has pushed the knowledge economy one step further. According to a 2020 research report on….

Is online learning a good way to make money?

Yes, they are. Online courses offer one of the best business models to digital entrepreneurs. The demand is rising and people are more than willing to pay for them, and they are one of the top ways to make money online. This is a great piece of information to start with.

What is the e-learning market in 2020?

In 2020, North America e-learning market accounted for over 35% revenue share, owing to the presence of top universities and availability of highly sophisticated internet infrastructure. Leading universities including Harvard University, Columbia University, Yale University,

What is immersive technology?

Immersive technologies are enhancing communication, collaboration, and building stronger engagements with students & employees. Such benefits have encouraged service providers to focus on implementing these services and help universities & businesses in improving the learning experience.

How much money did the government allocate to education?

The government allocated USD 2.8 billion to public higher education and university programs, representing around 15% of its 2020 federal budget. Schools and businesses are adopting e-learning solutions to attract students and remain competitive in the market.

What is the Average Cost to Take an Online Course?

The most common price range for online courses is $50 to $100 USD. The majority of online courses cost less than $100 USD.

Frequently Asked Questions & Answers About Online Course Prices

A: The majority of online courses cost less than $100 USD. Online courses range in price from free to several thousand dollars per course and every price in-between.

Differences Between Free, Cheap, Normal and Expensive Online Courses

Unfortunately some paid courses are worse than some free courses. At the end of the day, the price of a course is only one potential gauge of the quality of the course.

Should I Buy a Course Now or Wait For It To Go On Sale?

It can be tough to justify buying a course on Udemy at full price because it’s likely to be 70% off or more in the next sale.

Why Some Free Course Are Better Than Some Paid Courses

The quality of a course cannot be adequately judged by the cost of the course alone.

The pricing conundrum, solved

Picture this: you’re getting ready to host a garage sale. You start putting your stickers on items, then freeze.

How we sourced online course pricing data

If you’d rather jump straight into the pricing data, you’ll want to skip down to the next section where we talk about the averages we found. But if you’re like us and want to know more about the data, here’s how we handled it.

How to price your online course

If the average price -- $182.59 -- doesn’t have much statistical value for us due to the distribution, where do we go from here?

Making more sales: Promoting your product

No matter how great your course is, you’re not going to see the sales you want if you’re not putting in the work to market your online course.

How much will the elearning market be in 2025?

The elearning market is expected to exceed $325Billion by 2025 (see above), with a yearly growth of 5% (Global Market Insights)! Becoming an online instructor means you could be earning from a few hundred dollars per year to a six-figure income.

Why do people invest in online courses?

Investing in education and lifelong learning is an emerging trend among both old and young, and online courses come to fill the gaps of knowledge. People tend to prefer the comfort and flexibility of their own homes, avoiding the complexities of commuting to physical classes.

What is the difference between learning goals and learning outcomes?

Whereas, ‘learning objectives’ or ‘learning outcomes’ tend to be more specific and more measurable in terms of what you expect your students to learn and be able to do once they complete the course.

Where do testimonials come from?

Your testimonials can really come from anywhere — emails, tweets, Instagram posts or comments, blog posts, etc.

Who is Nick Malekos?

Nick Malekos is a Senior Digital Marketer in LearnWorlds. He is a results based and well-rounded Digital Marketer with years of experience in the education industry, writer and digital literacy trainer.

Why is pricing important?

Pricing an online course is incredibly important and for a good reason. It communicates your value, it affects the profitability of your course, your customers and the quality of your work. Pricing it too high may result in people not buying from you. Pricing it too low and you won’t be making a profit.

What is needed to create a sales page?

A sales page requires two things, the copy and the design . To write the perfect copy, you will need to understand your audience, what they are looking for and how to convince them. We will be going through that below.

How much will the online education market be in 2025?

Even before the pandemic, Research and Markets forecasts the online education market as $350 Billion by 2025, so the numbers might be updated after analyzing the growth impacts of COVID-19 on the online learning market.

Which universities have online courses?

Top tier universities are also democratizing the learning by making courses accessible via online. Stanford University and Harvard University give access to online courses under categories of computer science, engineering, mathematics, business, art, and personal development.

Why is online learning important?

Online learning has shown significant growth over the last decade, as the internet and education combine to provide people with the opportunity to gain new skills. Since the COVID-19 outbreak, online learning has become more centric in people's lives.

What are the different online learning platforms?

About the market. There are numerous online learning platforms in the market such as Udemy, Coursera, Lynda, Skillshare, Udacity that serve millions of people. The platforms are getting shaped by different user verticals as well. While Skillshare is mostly for creatives such as giving courses on animation, photography, lifestyle, ...

Who is the president of Udemy?

At the recent $50 Million round of Udemy, president Darren Shimkus says, “The biggest challenge is for learners is to figure out what skills are emerging, what they can do to compete best in the global market.

What are the advantages of online learning?

All those online learning enterprises have a massive amount of user data which enables those platforms to use machine learning algorithms that can enhance the learning patterns of people. Machine learning algorithms use pattern recognition which can personalize the content for each individual.

Is online learning more affordable than traditional learning?

The cost structure of online learning is another factor for the rapid growth of the market. Online courses prove a more affordable option than traditional ones and there are no commuting costs, and sometimes required course materials, such as textbooks, are available online at no cost.

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Global Market Size Past and Predictions

  • It is important to understand how the global online learning market performed in the past. It is just as vital to appreciate the predictions made at the time. This provides you with an indication of the average level of performance based on past circumstances. 1. In 2019, the overall online learning market was worth just under $200 billion. 2. The online e-learning sector was the largest contrib…
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Global Market Size Current State and Forecasts

  • The world has changed at a rapid pace and this is particularly notable in the global online learning market. From market shares to growth rates, the current global standing proves just how much the eLearning sector has evolved. The forecasts are useful for future comparisons. 1. The global online learning market is expected to grow over CAGR 8% between 2020 and 2025. 2. Thus, by 2…
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Us Market Size Past and Predictions

  • The US has been at the forefront of online learning, garnering a considerable stake in the market share. Nevertheless, the past circumstances can prove how the market size has changed and which sectors have fared better or worse than imagined. 1. In 2014, mobile learning services and products reached $1.6 billion. 2. This was estimated to reach $2.1 billion by 2019. 3. In 2016, th…
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Us Market Size Current State and Forecasts

  • The US market continues to dominate the online learning market size. It is interesting to determine the current state that the US has and what this looks like compared to other countries. The growth of the sector can pinpoint future investment opportunities. 1. The US occupies 34% of the online learning platform market. 2. North America will contribute to around 38% of the growt…
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Academic Online Learning Market Size

  • The online learning market is largely associated with academia. This includes K–12 grades as well as higher education. While the K–12 segment is certainly catching up, secondary education institutions have been a part of the market share for quite a while. 1. Since 2013, the US has funded almost 58% of education technology (EdTech) deals. 2. In 2016, 6.3 million college stude…
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Corporate Online Learning Market Size

  • Corporations are a close second with online learning. As such, they do take up a fair amount of the market share. This is a segment that has certainly seen a great deal of development over the last few years. 1. In 2017, 16.8% of corporate learning was based on business and management. 2. 3% was dedicated to sciences, with 10.8% focused on social sciences. 3. At 4.09% and 6.73%…
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Online Learning Market Trends

  • In addition to determining the market size, it is just as important to appreciate online learning market trends and how much they are expected to grow. These can predict current and future movements in the market. 1. In 2017, hardware for online learning had the largest market share with a revenue of $19.92 billion. 2. Nonetheless, software is expect to lead the market with a CA…
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