how long is the dave chessen kindlepreuner amazon ads course

by Cornell Koelpin 9 min read

Who is Dave at kindlepreneur?

At Kindlepreneur, Dave helps authors and aspiring authors sell more books and make more money. An author himself, Dave penned the Book, AMAZON KINDLE RANKINGS – HOW TO RANK YOUR KINDLE BOOK #1 ON AMAZON. Dave started his career as a nuclear engineer which required him to spend a lot of time away from his family.

Who is the founder of kindlepreneur?

Dave Chesson is the founder of Kindlepreneur. At Kindlepreneur, Dave helps authors and aspiring authors sell more books and make more money. An author himself, Dave penned the Book, AMAZON KINDLE RANKINGS – HOW TO RANK YOUR KINDLE BOOK #1 ON AMAZON.

How much does it cost to take an Amazon ads course?

But you can join my 5-day Amazon ads course absolutely FREE. I'm Dave Chesson and when I am not sipping tea with princesses or chasing the Boogey man out of closets, I'm a Kindlepreneur and digital marketing nut - it's my career, hobby and passion.

Is there a free video course on AMS advertisements for books?

It's jam packed with enough content and over the shoulder videos that will show not only learn about AMS, but be able to create profitable AMS campaigns. So, get access to my full free video course on AMS Advertisements for books by clicking the button below.

Are Amazon ads worth it KDP?

Is it worth it? The short answer is “Yes”, it is worth it. Other than sales, there is a positive feedback loop that occurs inside Amazon with your amazon book ads. Starting this feedback loop is crucial to your success as a self-publisher on KDP and can kick start your KDP marketing.

How much does Amazon book advertising cost?

When you publish your book on Amazon you can advertise to people shopping on Amazon for books in your genre. Your cost can start at about $3 a day and up depending on your budget. Amazon advertising is a successful way to promote your new book. You can enroll in KDP Select to run price promotions on Amazon.

How much do AMS ads cost?

The minimum cost-per-click is $0.10 and you will never be charged more per click than what you bid. Is there a minimum budget? The minimum budget for a campaign is $100 for all-campaign budgets and $1 for daily budgets. You will only be charged for the actual cost of clicks received and never more than your budget.

What is a Kindlepreneur?

noun. kindlepreneur. /ˈkindlprəˈno͝o(ə)r/ An author who makes money selling books online, especially through Amazon's Kindle Direct Publishing (KDP for short)

How much should I spend on KDP advertising?

' Regarding the big question of how much you should spend on Amazon PPC, Jon emphasises: 'As an idea, it's recommended that your Amazon PPC budget should be about 10% of your total revenue. ' 'Then, as sales grow, your advertising budget will also increase, and it can feed into your existing or new campaigns.

How much do self published authors make on Amazon 2021?

A major platform for indie writers is Amazon. As a tool, Amazon can be tricky to learn and master. But with a little research and a strong strategy, a self-published author can make $10,000+ per month publishing their own books on Amazon.

What is a good conversion rate for Amazon Associates?

between 10% and 15%On average, a good conversion rate aim on Amazon is between 10% and 15%.

What is a good CTR for Amazon ads?

around 0.5%Anything around 0.5% and above can be considered as a decent CTR. CTR below 0.3%, as we have shown, requires attention. However, a well-targeted campaign on Amazon can achieve 3% CTR or above.

What does Amazon AMS stand for?

Amazon Marketing ServicesAmazon Marketing Services (AMS) will now be called 'Advertising Console'. Learn more here. Amazon Marketing Services (AMS) offers effective tools to help vendors stand out against their competitors and drive traffic to product detail pages and branded pages.

Who is Dave Chesson?

Dave Chesson - Chief Executive Officer - Paladin Analytics | LinkedIn.

Where does Dave Chesson live?

Bottom Line. Three years ago, Dave Chesson was able to meet his initial goal and decommission from the US Navy. He now lives in Franklin, TN where he runs his website and software company from his home.

How much does KDP rocket cost?

Currently, Publisher Rocket/KDP Rocket comes at $97. There are no hidden charges, subscription, or even an upsell. This is great because most people don't like subscriptions and don't want to pay additional fees to learn how to use the software.

How to get Amazon ads?

This simple ads system can help you: 1 Revive a book of yours that isn't making sales 2 Increase sales of any of your books 3 Help you get discovered 4 Increase your email optins, if your book has an optin offer 5 Improve your Amazon Best Seller Rank, which increases your Category rank

Why is it important to have a book in both paperback and kindle?

Therefore, with the increase of potential profits by having your book in both paperback and kindle, you can spend more on advertising and take more risks. With the increase in the margins, you can now target specific authors with an especially valuable audience and spend more to acquire their clicks.

Is Amazon ad system profitable?

Right now, using Amazon’s Ad system to sell your book is pretty profitable. There isn’t much competition, so therefore, the cost you have to pay per click of your advertisement is pretty low.

Is paperback better than kindle?

The profit margins for paperbacks are usually much better than with kindle only. Therefore, if you offer paperbacks as well as kindle, you stand to make more money from your ads.

Part 1: Introduction to Amazon Ads

In this section of the course I will cover the basics to understanding what Amazon Ads are, how they benefit your book beyond just the sales they bring in, how to get more out of them and the best way an author should approach them:

Part 2: Setting Up Your Amazon Ads Campaigns

In part 2, we go over the different types of ads, how t setup your account and your first Sponsored Product Ads, and Lockscreen ads. We also do a detailed look at the new dashboard and how you can monitor and improve you ads over time. Here, you'll also see my preferred layout, and customizations.

Part 3: Selecting Profitable Amazon Ads keywords

In this section, we will roll up the sleeves a bit and get into some advanced tactics and concepts, starting with selecting the best keywords for your campaigns. With these steps on how to find, and group keywords into campaigns, you'll start working like a legit Amazon ads author in no time:

Part 4: Optimizing & Managing Campaigns

In this section, we'll look at how you can read your running ads, and the steps you can do to not only improve them, but also grow them. There are some great pieces of information that you can use to find out what is working and how to expand on them. So, definitely don't miss out on this section.

Part 5: Recap, Resources & More

In this final part we do a recap on what you've learned in the previous sections and I also provide a list of resources where you can go to stay on top of your Amazon ads skills as you move forward.

Can Amazon Ads Help Authors Sell More Books?

Can get getting your book in front of the right buyers help you sell more books?

So, What Next?

Get started learning Amazon Ads for free. Be sure to check out my full video course and start learning how you can get shoppers to see your book through Amazon's Ads system.

Who are you and what course have you created?

I’m Dave Chesson, the founder of Kindlepreneur.com, as well as the creator of Publisher Rocket, a book marketing software. I also created a fully free video course on how to create profitable Amazon ads.

What market does your online course serve?

My course was made for authors and even publishing companies. When Amazon first came out with the ability to advertise your book on their website, authors and publishing companies flocked to try to figure out how to best do it.

How did you get into the market?

When I first started writing books, no matter how hard I worked, or how well I wrote, I’d see other books show up more on Amazon than mine. This frustrated me and started me on a path of trying to figure out why Amazon chose to show one book over another.

Why did you decide to create an online course in the first place?

Originally, I started Kindleprenuer.com to help authors learn about book marketing and how to better sell books in digital markets, like Amazon. One of my goals is that each article I write helps authors to learn and be able to turn around, take action, and see results.

How long did it take you to create your course?

It took about 5-7 hours to script, and another 6 hours to design the slides. Then after that, filming was pretty simple since I read from the script and edited the slides to show at the right time. The biggest time saver was that I hired a video editor to edit the video to time up perfectly.

Tell us a little about the process of launching your course and getting your first sale (s)

There really wasn’t a traditional launch considering that it was a free course. All I had to do was do an email blast about the course, and post on social media. Because it was free, course takers started taking to the internet. They posted to author Facebook groups and social media pages to let others know about it. It spread like wildfire.

What online course platform are you using?

I actually put this on Teachable and Thinkific so that I could figure out which one I liked better. I chronicled the difference in the comparison of the two. You can see the same course side by side and know how the two really differ.

Amazon Kindle Rankings E-Book

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DAVE CHESSON'S CAREER JOURNEY

Dave started his career as a nuclear engineer which required him to spend a lot of time away from his family. This didn't sit well with Dave so decided to take a step back and look at how he defined success. In other words, he took the time to become self-aware and define his brand.

KINDLEPRENEUR IS BORN

Like many side business owners, Dave didn’t end where he started. His first venture into internet marketing was building niche websites. His original goal was to build a lot of niche websites, get them to rank high in Google and use affiliate links to make a steady income.

WHAT IS A KINDLEPRENEUR?

As you might think a Kindlepreneur is a combination of Kindle and Entrepreneur. Dave’s site, Kindlepreneur, is a site dedicated to advanced book marketing tactics. His customers are typically dedicated entrepreneurs who want to roll their sleeves up and “get dirty” so to speak.

WHY WRITE A BOOK?

Dave tells us there are many reasons to write a book and the reasons are very personal. They include having a vehicle for getting your words out in public, they have a story they believe will benefit others and some people are just looking for money.

HOW DO YOU NARROW DOWN YOUR BOOK IDEAS?

We all have ideas for books so one of the questions I asked Dave was how do you narrow down your ideas into a topic for a book. Recalling his skill set in using Google to rank niche websites, can you say transferable skill, Dave suggested reviewing keywords on Google and Amazon.

WHEN DO YOU START MARKETING YOUR BOOK?

Dave suggests the day you start writing the book is the day you start marketing it. This will help you identify your target market and learn their language. Knowing this is the difference between using the term resume and curriculum vitae. If you use one and not the other, you may miss out on half of your market.

WHERE TO USE KEYWORDS

The key to keywords is to know that people are searching for them on Amazon. Backing up a bit, remember that Amazon is a search engine that uses its own proprietary algorithm called A9.

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