how can i write and sell a course

by Camron Bartell 9 min read

Plan a series of courses that have a straightforward progression and take them on a learning journey. Make the learning outcomes clear for each stage of the journey. That way you won’t only sell one course to them, but a series of courses.

Let's recap the nine essential steps for selling your online course:
  1. Choose a subject that sells. ...
  2. Create your online course. ...
  3. Choose where to host and sell your course. ...
  4. Decide how much you will charge. ...
  5. Increase the value (and price) of your course. ...
  6. Seed launch your online course. ...
  7. Market and sell your online course.

Full Answer

How do I Sell my courses?

Once you’ve created your course, you can put in on the site’s Market Place of Training, upload it to your own website, and also Opt into Syndication. If you do that, you can sell your courses through 1000s of relevant websites.

How to write a good course sales page?

For a course sales page, using just the title of the course won’t suffice. A better approach would be to briefly state significant benefits that the potential learner can receive when joining the course.

What is this e-book on creating and selling coursers all about?

This e-book offers a complete outlook to what creating and selling coursers is all about. In a few steps, it describes the process every online instructor should follow to effectively create, publish and sell online courses, whilst looking at all the stages and factors that need the most attention.

Should you sell courses through your own website or Udemy?

Of course, there are a couple of cons to selling courses through your own website. The first is that while students already frequent platforms like Udemy, so they’re ready and waiting to buy courses, with your own website, you need to bring students to you.

How do I make my own course to sell?

In this article, you'll find an overview of the 10 major stages of online course creation:Pick the perfect course topic.Ensure your course idea has high market demand.Create Magnetic and Compelling Learning Outcomes.Select and Gather your Course Content.Structure Your Modules and Course Plan.More items...•

How much can you make selling a course?

How much can you make selling online courses? You can make anywhere from $1000 to $100,000 or more per year with online courses. Your revenue is going to depend mostly on the amount of traffic that you can bring to your courses, your conversion rate, and the price of your courses.

Is selling a course profitable?

Are online courses profitable? Yes. They're actually one of the best business models you can adopt as a digital business because they're in demand and more and more people are willing to pay top dollar for them.

On what sites can I sell my courses?

The 11 best platforms to create and sell online coursesUdemy for launching your first course.Skillshare for teaching creative skills.Teachable for creating an online school with advanced marketing.Podia for selling digital products and memberships.Thinkific for building a course from scratch.More items...•

Is selling online course worth it?

Are Online Courses Profitable? Yes, they are. Online courses offer one of the best business models to digital entrepreneurs. The demand is rising and people are more than willing to pay for them, and they are one of the top ways to make money online.

How do online classes make money?

7 Ways to Make Money Selling Online CoursesCharge up front. ... Offer the course for free, then charge for certification. ... Charge a subscription. ... Use a tiered payment system. ... Pre-sell your course. ... Sell your online course for free—then funnel it into a product or service. ... Sell course licenses.

How do you create a course?

How to create an online courseChoose the right subject matter.Test your idea.Research the topic extensively.Write a course outline.Create the course content.Bring your course online.Sell your online course.Market your content.More items...•

Can I resell Udemy courses?

Can I resell Udemy courses? No. Not unless you're an official Udemy reseller. Whether free or paid courses, content creators own the proprietory rights to their content on Udemy.

What online courses are in demand?

Top Trending Online CoursesData Science. ... Artificial Intelligence and Machine Learning. ... Big Data. ... Business Intelligence. ... Cloud Computing. ... Project Management. ... Software Development. ... Full-stack development.More items...

What is the best course creator?

Having that said, here are the best online course platforms for content creators and teachers:LearnDash. ... Teachable. ... Thinkific. ... LifterLMS. ... WooCommerce. ... LinkedIn Learning. ... Skillshare. ... Coursera. Coursera is another good place to learn new skills.More items...•

How do I create an online training course?

How to Create Online Training Courses in 5 Incredibly Easy StepsStep 1: Define Your Online Training Goals and Learner Persona. ... Step 2: Create an Outline for Your Online Training. ... Step 3: Build the Content for the Online Training Courses. ... Step 4: Engage Your Learners. ... Step 5: Measure Meaningful Engagement Metrics.

How do I create an online course for free?

How to create an online course for freeThinkific: Software to create an online course for free. ... Canva: Free and low-cost design tool. ... Beaver Builder: affordable WordPress page builder. ... Camtasia: Cheap software for editing online course videos, with a free trial. ... Vimeo: Free video hosting.More items...•

What determines the price point of a course?

Your price point depends on multiple factors, including the length of your course, how much you invested in it, the competition, and the outcome value for your audience. The most common pricing methods are:

What is an online course?

An online course is a class which is conducted over the internet. Unlike traditional in-person classes, you simply set up and record the content once, and then people access it whenever and learn at their own pace, while you earn a passive income. Setting up and selling an online course is more straightforward than you might think.

What is the best way to record video?

Camera: To record high-quality video content, you need to avoid your computer camera and invest in something nicer. Some smartphone cameras have excellent filming quality, but to be on the safe side, you may prefer to invest in a reasonably-priced camcorder or webcam. Microphone: Quality audio is also a priority.

What is a sales funnel?

In fancy terms this is called a “sales funnel”, but this just means that there are phases to how you’ll catch their interest and guide them towards buying the course.

What is the purpose of course description?

It is a window for you to relate to your audience by letting them know how the information in your product will help them achieve their potential goals. Above all, it should not only explain who your product is for and what they’ll learn or receive from it, but should also act as a promise, that you need to communicate towards potential online courses customers.

When writing a marketing copy, do you need to backtrack?

When you complete the write-up of your marketing copy, you will need to backtrack to the beginning of your work to re-evaluate your effort. More specifically, you should be doing the following:

How to help prospects appreciate your course?

Identifying benefits derived from learning outcomes will help prospects quickly appreciate the value of your course. Use bullets with benefits for each part of your course. Also, include images of your course content to give prospects an idea of what they are getting.

How to generate the best results?

To generate the best possible results, you’ll need to track your success. Most online course platforms include analytics tools that help identify where your traffic comes from, how much traffic you get, and how much of it converts into sales . While these are valuable insights, add a layer of data to what your platform offers.

Why is email important for sales?

Traffic sources can vary, and email is one you should leverage. It’s a powerful tool for communication and can be used to drive warm traffic to your sales page. It also works as a great nurturing tool for people who is a sign-up for a lead magnet but never committed to the sale.

What is sales page?

Sales pages are meant to be highly effective tools for converting visitors into paying customers. To generate sales, your sales page has to be able to sell ideas, do away with fear, uncertainty, and doubt, and have a call to action that closes the sale.

Is it hard to set up an affiliate program?

Affiliate programs aren't difficult to set up either. If your course is on a platform like Udemy, Teachable, or Kajabi, you have automatic access to an affiliate suite of tools These tools may include an affiliate dashboard for tracking sales, traffic, and payouts.

How to get people engaged in elearning?

Encourage people to comment and interact with you and build conversations. Do everything you can to get them engaged and keep them engaged.

How to make a lesson more memorable?

Get learners to do active tasks frequently, like checklists and worksheets. Prune your materials to get rid of any content that is not essential. This gives it more impact and makes it more memorable. Split it into chunks that are easily absorbed and roughly equal in length.

Get more with paid Online Course Creation courses

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How to Write, Create, and Sell a Video E-course in 7 Days

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How can I make money from online courses?

The easiest way to make money from a course online is through online learning platforms/teaching marketplaces. These are websites that students can use to purchase courses in the subjects they’re interested in. These platforms have course creation tools and a marketplace where you can sell courses to students.

What is a coursecraft?

CourseCraft. CourseCraft is a really great platform that you can use to create online courses. The platform is great for both beginners who’ve never created a course before, and experts. So, if you’re just starting out, then this is definitely one to consider.

What is Zippy Courses?

Zippy Courses is a piece of software that’s designed for creating, selling and running an online course. With it, you can: Use the platform’s drag and drop Course Builder to create a course quickly. According to Zippy, if you can point and click with a mouse, then you can build a course on there.

Can you sell Coggno?

Coggno is another great platform to sell through, as it, like the other websites in this section has a marketplace. So, you can sell directly on the website. Once you’ve created your course, you can put in on the site’s Market Place of Training, upload it to your own website, and also Opt into Syndication.

Do you get to keep all profits from Udemy?

But, you don’t get to keep 100% of the profits, or you have a pay a membership fee to use the site.

Can you sell a course on WizIQ?

Using WizIQ, you can create an online course and sell it on the site’s online marketplace. It takes just minutes to set up your online learning portal. What’s great about WizIQ is that you can create, deliver and sell online courses all from one place. WizIQ gives you access to a number of features, such as:

Can you create your own course on Thinkific?

With this platform, you can create your own course. You don’t get your own branded website though, as you do with Thinkific. But, it does give you a place to display all of your course materials for sale.

How to write a course?

Some things to keep in mind as you're writing the course. The person taking the course doesn't know what you know. He or she is a beginner, so start at the beginning. Make a glossary of terms and define them. Make sure you also define them in the course the first time you mention them.

How to create an online course?

1. Choose a Topic. Your first step in creating an online course is to choose a topic to teach. This should ideally be: 1a. A Topic You Understand Well. If you are going to teach others, you need to understand the topic inside and out.

Why is it easier to write a course?

Once you've chosen a platform, it will be easier to write your course, because you'll know what format you need to create the course in. For example, if you're planning to offer a video course, then you'll need to write a script to follow and practice recording lessons.

Is word of mouth good for online courses?

Getting the word out about your online course isn't going to be easy or happen quickly. It's a good idea to ask for help. Word of mouth is one of the best and cheapest forms of advertisement.

Is it hard to write an online course?

Writing an online course isn't hard, but writing an online course that impacts people is challenging. By paying attention to all the elements that make up an excellent class, you can develop a reputation as a good instructor. Not only will your students love you, but they'll recommend you to others.

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