Facebook ads are powerful for selling online courses, but there’s a right -- and wrong -- way to use them. Get tips from expert Mojca Zove on doing it right. What should I include in my Facebook ads?
Facebook point out that adverts must not contain “before-and-after images, or images thtat contain unexpected or unlikely results”. Essentially, your ads must not assert or imply anything that could lead to a Facebook user having negative feelings about their body image.
Tobacco products are next up on our list of things that you can’t advertise on Facebook. This includes cigarettes, cigars, e-cigarettes, and other related tobacco paraphernalia.
So, make sure that your store is up and running before you launch any Facebook advertising campaigns – you don’t want to waste any of your precious time.
For many successful online course creators, the solution to growing their audience and generating consistent sales is Facebook advertising.
Minimize the Risk score for your Ad AccountBe consistent. Ad accounts can be automatically disabled due to unusual behavior. ... Increase your Facebook customer feedback score. ... Avoid payment issues. ... Be careful with who you give access to your account. ... Use one IP address to launch ads. ... One page for one product.
Ads must not discriminate or encourage discrimination against people based on personal attributes such as race, ethnicity, color, national origin, religion, age, sex, sexual orientation, gender identity, family status, disability, medical or genetic condition.
Facebook prohibits content that includes profanity, sexual innuendo, and discrimination. You will not be allowed to run any ads that contain this type of content, so keep it out of your copy and creative.
How can I get my account back?Go to the request review page.Log in to your account using an email address or mobile phone number.Provide your full name as listed on your Facebook account.Upload your ID.Submit the information.
To view or edit your Restricted list:Log into Facebook on a computer.From your News Feed, click Friends in the left menu. If you don't see it, click See More.Click Custom Lists, then click Restricted.To remove someone from the list, click next to their name.
If the display URL — the one you choose to display with your ad — doesn't go to the same website as the link your ad brings people to upon click, Facebook may reject the ad. This is to ensure that users get the experience they are expecting when they click on an ad.
Ads must not constitute, facilitate, or promote illegal products, services or activities. Ads targeted to minors must not promote products, services, or content that are inappropriate, illegal, or unsafe, or that exploit, mislead, or exert undue pressure on the age groups targeted.
No ads for:Drugs and paraphernalia.Endangered species and live animals.Illegal products and services.Counterfeit goods.Sensitive content.Tobacco.Unacceptable business practices.Weapons and explosives.
Integrity and AuthenticitySpam. Policy Rationale. We work hard to limit the spread of commercial spam to prevent false advertising, fraud, and security breaches, all of which detract from people's ability to share and connect. ... Misrepresentation. Policy Rationale. ... False News. Policy Rationale. ... Memorialization. Policy Rationale.
Facebook jail is an urban term coined by users to describe when someone is banned or blocked from accessing their account or posting on Facebook because of spam-like behavior or failure to follow the platform's guidelines. This can include posting inappropriate content or flagged images or videos.
7 Reasons People End up in Facebook JailSpamming. ... Inappropriate and Explicit Content. ... Posting Flagged Images or Videos. ... Logging into Multiple Accounts at Same Time. ... Automated Software. ... Fake Accounts. ... Fraud Payments.
You could add name of your course to the Facebook Cover photo. Try to keep the text to minimum so if there is an acronym that you can use, go for it. When someone visits your Facebook profile or Facebook Group cover photo, they will learn about your course.
You can even add call to action such as 'Join this group' or 'Get My Free Guide '. Since this is an image so people won't be able to take click on these links, but it will be a call to action.
Running a special promotion for your online course. May be just announcing the launch or pre-sell.
Use any URL shortener tools like bit.ly to create short URL for your landing pages and then simply add those as text to your Facebook cover photo.
Go to the stencil and click on the size editor in the bottom left corner of the image. In this size editor, go to the header section and select Facebook cover as shown below. Click on the Facebook cover to get the size of your standard Facebook cover.
Stencil has million of images that can be used for your online course. You can choose a photo from Stencil's photo library as it provides a range of photos to choose from different categories.
Your image is all set to save and download. Preview your image from the option preview and it shows how your image would look once when uploaded on Facebook. You can also share directly from Stencil by linking your account there.
Generally speaking, a campaign can be used in your online school to: Remind people about your online school and build brand awareness. On a more advanced level, you can remind people of a specific course they were looking at. Show promotions, discounts, and coupons on your courses.
The funnel that Facebook supports and recommends for a Facebook Campaign consists of three stages: Awareness, Consideration, and Conversion.
Click on email instructions to see the pixel ID. Make sure to copy it somewhere. Then, you can add your details to receive the instructions by email. Once you log into LearnWorlds, you will see on “ Settings ” then “ Integrations ” selection and then “ Analytics ” and “ Facebook Pixel ”.
According to Tetiana, the second myth is that when you have shown your ads two times to each person, it’s time to change your commercial to avoid having an ad fatigue issue. The thing is, there are no golden rules. You have to look at your stats to realize what the numbers of cumulative frequency are.
Objective: Convince people to consider buying your course as a solution to their problems
Before you start a campaign, you have to know your audience well and try to be as useful as possible.
Thus, we recommend that you use the “Reach” objective for course creators at this stage as you already have a very relevant audience; you don’t need Facebook to decide who will see your ad.
There are a couple ways to attract people to your course without an email list and sell your course without an audience: tapping into other people’s audiences and finding your niche on another platform.
And even if your local conference doesn’t have an opening for speakers, attending is great for networking . To drive sales, make sure to let your audience know what exactly it is that your offer when you’re introducing yourself and at the end of your presentation direct your audience there. 3. Hosting in-person events.
To sell your course on Teachable, all you need to do that is a sales page. The good news is that when you create a Teachable course, you’ll get a sales page that is largely auto-generated. You can use the sales page to sell your course and also collect email addresses before launch.
The key to working with influencers and fellow creators is to make promoting your online course as easy as possible. Send them social media copy that they can copy and paste, as well as graphics they can share on their blog or Instagram.
The secret to being successful in building your audience by engaging on Facebook groups is by sharing super valuable niche specific info. If someone asks a question, you want to be the first person there to answer and you want your answer to be a thorough and actionable.
Another way to combat your audience potentially missing your tweets is to make a link to your sales page your “pinned” tweet. (If you aren’t familiar with Twitter, you’re allowed to pin a tweet to the top of your page.)
Facebook is a great platform for building a community and helping people find your content. As businesses grow, most opt to have a Facebook page for their business as most people are on Facebook already.