Nov 28, 2016 · Question 2 Which of these features did the Boo.com website have: Choose 4 Correct 1.00 points out of 1.00 Select one or more: a. Visitors were able to question Miss Boo, an animated figure offering fashion advice based on locale or on a specific activity b.
May 27, 2018 · Question 24 Correct 2.00 points out of 2.00 Flag question Question text Which of these features did the Boo.com website have: Choose 4 Select one or more: a. Enabled shoppers to view every product in full-color, three-dimensional images b. Enable its workers to use the Web to check the status of shipments, interact with the carriers, and input data
Boo.com planned to sell trendy fashion products over the Web, offering such brands as North Face, Adidas, Fila, Vans, Cosmic Girl, and Donna Karan. The Boo.com business model differed from other Internet start-ups in that its products would be sold at full retail price rather than at a discount. Malmsten labeled his target group as "cash-rich, time-poor."
•No research Q2 The Boo.com business model differed from other Internet start-ups in that its products would be sold at full retail price rather than at a discount. Secondly, Boo.com was revenue orientated and lacks the basic understanding and control of a website business.
The vision for Boo.com was for it to become the worlds first online global sports retail site. It would be a European brand, but with a global appeal. Think of it as a sports and fashion retail version of Amazon. At launch it would open its virtual doors in both Europe and America with a view to "amazoning the sector". Note though that in contrast, Amazon did not launch simultaneously in all markets. Rather it became established in the US before providing local European distribution through acquisition and re-branding of other e-retailers in the United Kingdom and England for example.
Boo.com was a European company founded in 1998 and operating out of a London head office, which was founded by three Swedish entrepreneurs, Ernst Malmsten, Kajsa Leander and Patrik Hedelin.
So said boo.com CEO Ernst Malmsten, on May 18th 2000. Half the investment was raised, but this was too little, too late, and at midnight, less than a year after its launch, Boo.com closed.
The magazine wasn't a catalogue which directly supported sales, rather it was a publishing venture competing with established fashion titles.
The boo.com brand name. According to Malmsten (2001), the boo brand name originated from filmstar "Bo Derek", best known for her role in the movie 10". The domain name "bo.com" was unavailable, but adding an "o", they managed to procure the domain for $2,500 from a domain name dealer.
The end of boo.com came on May 18th 2000, when investor funds could not be raised to meet the spiraling marketing, technology and wage bills. Source: Prepared by Dave Chaffey from original sources including Malmsten et al (2001) and New Media Age (1999). Malmsten, E., Portanger, E. and Drazin, C. (2001) boo hoo.
Public relations were important in leveraging the novelty of the concept and human side of the business “Leander was previously a professional model and had formerly been Malmsten's partner.