c) location is the major determinant of store image.
c) Hypermarkets have fewer departments but deeper product lines than superstores.
e) one-stop shopping and product availability.
Jack Ingalls gets a shopping list from his wife. On the list are a potted plant, fresh salmon, motor oil, bread, milk, and a birthday cake. To make just one stop to save time, Jack should go to a (n)
Ollies' is a regional self-service retail store that sells name-brand electronics, tools, housewares, and sporting goods at low prices. Ollies' is an example of a
Hypermarkets are larger and have more types of products than superstores.
c) location is the major determinant of store image.
Hickory Village Shopping Center has two department stores and some specialty and convenience stores. It serves a large geographic area and holds special events to stimulate consumer traffic. Hickory is a _________ shopping center.
Walmart and Target are both examples of. discount stores. Ollies' is a regional self-service retail store that sells name-brand electronics, tools, housewares, and sporting goods at low prices. Ollies' is an example of a.
Ollies' is a regional self-service retail store that sells name-brand electronics, tools, housewares, and sporting goods at low prices. Ollies' is an example of a
Decorations which represent the brand. Many retail giants will use elements of atmospherics to help identify their retail brand and set it apart from competitors. One drawback can be an overly aggressive use of atmospherics, which can have the opposite effect, intimidating or driving potential customers away.
The controllable characteristics of retail space which entice customers to enter the store, shop, and purchase are atmospherics. Philip Kotler first identified the use of design atmospherics as a marketing device in 1973. Aspects such as lighting, ambient sound, merchandise layout, and other features are all components of atmospherics. These features are in place to influence a consumer's mood and increase the odds of purchases.
Staging allows buyers to picture themselves in the space through the use of furnishings and the scent of freshly baked cookies. Features of atmospherics include: A layout of the space including the location of clerks and check out counters. Scents or aromas designed to excite and entice the shopper.
How Atmospherics Works. Nearly all retail stores use atmospherics, even if they are subtle. For example, a big box office supply store may be known for its wide, well-lit aisles and bright red signs. Upscale retail clothing stores will have upholstered chairs or sofas to convey the sense of luxury in shopping and allow shopping companions ...
Aspects such as lighting, ambient sound, merchandise layout, and other features are all components of atmospherics. These features are in place to influence a consumer's mood and increase the odds of purchases.
For example, Anthropologie, an upscale women's clothing, accessories and home store, owned by Urban Outfitters Inc., relies heavily on atmospherics in their stores, especially during the holidays.
Retail atmospherics refers to store factors such as display design and fixtures, flooring, smell, store lighting and temperature, music, wall coverings, and other elements of store’s ambience, which can be controlled by a retailer to influence the consumer’s buying mood.
The environment of a store is designed in order to communicate brand personality and image of the store. The intention is to create a kind of environment which can differentiate the store from competitors and is capable of stimulating purchasing activity by attacking customer’s senses in a very pleasure full manner.
Results of the prior work in the area of atmospherics indicates that the atmosphere inside the store is capable of influencing the emotional state of consumers such as arousal and pleasure which eventually elevates the consumers mood and shopping motives.
Atmosphere is a factor which is present in every buying situation. Atmospherics however, is a conscious planning of atmospheres to contribute to buyer’s propensity to consume (Philip Kotler, 1973-74). It’s perfect planning is capable of enhancing retailers revenues.