course hero what is strategic planning? what are the benefits of strategic planning?

by Mr. Elliot Abbott 7 min read

Overall, strategic planning helps to increase operational efficiency, market share and profitability of your business. In the long run, the exercise makes the business more sustainable as it has taken into account the potential opportunities, trends and threats that might affect it.

Full Answer

What is a strategic plan and why is it important?

A strategic plan helps to creates a sense of purpose and to define the direction in which an organisation must travel, and aids in establishing realistic objectives and goals that are in line with the vision and mission charted out for it.

What is the difference between strategic planning and tactical planning?

Strategic planning is broader and looks at the big picture and not only one stone that must be removed along the path. A tactical plan looks at a predetermined objective and lays out a plan of attack to meet that objective. This type of plan also could be used in steps to meet goals in a strategic plan.

Where does strategic planning begin?

And that is where strategic planning begins. As seen above the strategic plan involves the organization leader choosing where to be 20 to 30 years down the road. He has examined the terrain, weighed his options, and chosen where the organization needs to be to be a leader in the future.

Is strategic planning long-term planning?

There are many professionals who call strategic planning long-term planning. Others call it brainstorming for solutions to problems or obstacles the organization is facing.

What is strategic planning and its benefits?

A strategic plan provides management the roadmap to align the organization's functional activities to achieve set goals. It guides management discussions and decision making in determining resource and budget requirements to accomplish set objectives — thus increasing operational efficiency.

What is strategic planning?

Strategic planning is a process in which an organization's leaders define their vision for the future and identify their organization's goals and objectives. The process includes establishing the sequence in which those goals should be realized so that the organization can reach its stated vision.

What are the benefits of strategic?

Strategy provides a vision of the future, confirms the purpose and values of an organization, sets objectives, clarifies threats and opportunities, determines methods to leverage strengths, and mitigate weaknesses (at a minimum). As such, it sets a framework and clear boundaries within which decisions can be made.

What are the benefits of strategic planning in project management?

Strategic planning:Helps to ensure that everyone in an organization is aware of the company's vision and objectives, and knows how their work contributes to these goals.Gives direction and focus to project managers, who can use strategic objectives as a guide when making decisions about priorities, resources, and risks.More items...•

What is strategic planning give an example?

Objectives include baseline performance, targeted performance, and an established date for achieving the objective. Any example of a strategic plan must include objectives, as they are the foundation for planning. In this example, our objective is to increase client satisfaction from 82% to 90% by December 31st.

What is strategic planning in pdf?

Abstract Strategic planning is a management technique that helps organizations set future goals and objectives to achieve more stable and predictable growth. Strategic planning also identifies the actions required to reach these goals.

What are the benefits of planning?

Benefits of PlanningPlanning provides a guide for action. Plans can direct everyone's actions toward desired outcomes. ... Planning improves resource utilization. ... Plans provide motivation and commitment. ... Plans set performance standards. ... Planning allows flexibility.

What are the 3 benefits of strategic management?

There are many benefits of strategic management and they include identification, prioritization, and exploration of opportunities.

What are the 5 key benefits of business strategy?

5 key benefits of business strategy1 – Establishing direction.2 – Making wise decisions.3 – Avoid competitive convergence.4 – Measure success.5 – Increase satisfaction.

What is the difference between strategic planning and strategic management?

Strategic planning is the approach used in forming an organization's direction (e.g., its vision, mission and priorities). On the other hand, strategic management is the overall process of achieving that direction, from planning to executing.

What are the 5 steps in strategic planning?

5 steps of the strategic planning processDetermine your strategic position.Prioritize your objectives.Develop a strategic plan.Execute and manage your plan.Review and revise the plan.

What are the financial benefits of strategic management?

The financial benefits of strategic management involves Profitability Management, Solvency Planning, Liquidity Monitoring, and Improved Revenue Generation.

What are the 5 steps in strategic planning?

5 steps of the strategic planning processDetermine your strategic position.Prioritize your objectives.Develop a strategic plan.Execute and manage your plan.Review and revise the plan.

What are the 7 elements of strategic planning?

Here are the 7 basic elements of a strategic plan: vision, mission, SWOT analysis, core values, goals, objectives, and action plans.

What are the 7 steps of strategic planning?

How to Strategic Plan in 7 StepsStep 1: Environmental Scan. ... Step 2: Internal Analysis. ... Step 3: Strategic Direction. ... Step 4: Develop Goals and Objectives. ... Step 5: Define Metrics, Set Timelines, and Track Progress. ... Step 6: Write and Publish a Strategic Plan. ... Step 7: Plan for Implementation and the Future.

What are the 3 steps of strategic planning?

The development and execution of strategic planning are typically viewed as consisting of being performed in three critical steps:Strategy Formulation. ... Strategy Implementation. ... Strategy Evaluation.

Why is strategic planning important?

It allows organizations to be proactive rather than reactive. A strategic plan allows organizations to foresee their future and to prepare accordingly. Through strategic planning, companies can anticipate certain unfavourable scenarios before they happen and take necessary precautions to avoid them.

Why is it important to have a strategic plan?

2. It sets up a sense of direction.

How does a strategic plan help organizations?

Through a dedicated strategic plan, organizations can get valuable insights on market trends, consumer segments, as well as product and service offerings which may affect their success. An approach that is targeted and well-strategized to turn all sales and marketing efforts into the best possible outcomes can help to increase profitability and market share.

What is strategic planning?

1) Creates a sense of direction. A strategic plan helps to creates a sense of purpose and to define the direction in which an organisation must travel, and aids in establishing realistic objectives and goals that are in line with the vision and mission charted out for it.

Why is strategic planning important?

Overall, strategic planning helps to increase operational efficiency, market share and profitability of your business.

Why is a clear plan and direction important?

With a clear plan and direction in place, resources could be channelled and monitored more effectively to ensure that effectiveness is enhanced and wastage is reduced. Effective goals and KPIs could be set and measured to determine the progress and growth of the organisation.

What is strategic planning?

Strategic planning is the art of creating specific business strategies, implementing them, and evaluating the results of executing the plan, in regard to a company’s overall long-term goals or desires. It is a concept that focuses on integrating various departments (such as accounting. Accounting Accounting is a term that describes the process ...

Why is strategic planning important?

Strategic planning helps firms prepare proactively and address issues with a more long-term view. They enable a company to initiate influence instead of just responding to situations. Among the primary benefits derived from strategic planning are the following: 1.

How does strategic planning help managers and employees?

It is initiated through participation and dialogue among the managers and employees, which shows their commitment to achieving organizational goals. Strategic planning also helps managers and employees show commitment to the organization’s goals.

Why is it important to decentralize the strategic planning process?

The increased dialogue and communication across all stages of the process strengthens employees’ sense of effectiveness and importance in the company’s overall success. For this reason, it is important for companies to decentralize the strategic planning process by involving lower-level managers and employees throughout the organization. A good example is that of the Walt Disney Co., which dissolved its separate strategic planning department, in favor of assigning the planning roles to individual Disney business divisions.

Why is it important to evaluate the performance of a chosen strategy after the implementation phase?

Any savvy business person knows that success today does not guarantee success tomorrow. As such, it is important for managers to evaluate the performance of a chosen strategy after the implementation phase. Strategy evaluation involves three crucial activities: reviewing the internal and external factors affecting the implementation of the strategy, measuring performance, and taking corrective steps to make the strategy more effective. For example, after implementing a strategy to improve customer service, a company may discover that it needs to adopt a new customer relationship management (CRM) software program in order to attain the desired improvements in customer relations.

What happens after a strategy is formulated?

After a strategy is formulated, the company needs to establish specific targets or goals related to putting the strategy into action, and allocate resources for the strategy’s execution. The success of the implementation stage is often determined by how good a job upper management does in regard to clearly communicating the chosen strategy throughout the company and getting all of its employees to “buy into” the desire to put the strategy into action.

What are the three levels of strategic planning?

All three steps in strategic planning occur within three hierarchical levels: upper management, middle management, and operational levels. Thus, it is imperative to foster communication and interaction among employees and managers at all levels, so as to help the firm to operate as a more functional and effective team.

What is strategic planning?

Strategic planning is the process of creating a plan in order to hit your strategic objectives. The strategic planning process has multiple parts—it involves gathering insight, developing strategy, and managing performance once the plan is in place.

How does strategic planning help a company?

Strategic planning can help you create defined goals to explain how your company will move towards your mission and vision statements in the next three to five years. If you think of your company trajectory as a line on a map, a strategic plan can help you better quantify how you’ll get from point A (where you are now) to point B (where you want to be in a few years).

What is the difference between a project and a strategic plan?

A strategic plan is a company-wide, multi-year plan of what you want to accomplish in the next three to five years and how you plan to accomplish that. A project plan, on the other hand, outlines how you’re going to accomplish a specific project.

How many years should a strategic plan cover?

Your strategic plan is more forward-thinking than your company goals, and it should cover more than one year of work. Think of it this way: your company objectives will move the needle towards your overall strategy—but your strategic plan should be bigger than company objectives because it spans multiple years.

How many key stakeholders should be involved in a strategic plan?

This group, which is sometimes called the management committee, should be a small team of five to 10 key stakeholders and decision-makers for the company.

Why do we need a business plan?

A business plan can help you document your strategy as you’re getting started so every team member is on the same page about your core business priorities and goals. This tool can help you document and share your strategy with key investors or stakeholders as you get your business up and running.

Why do you need to update your strategic plan?

You’ll likely need to update the plan if your company decides to change directions or make new investments. As new market opportunities and threats come up, you’ll likely want to tweak your strategic plan to ensure you’re building your organization in the best direction possible for the next few years.

What Are the Benefits of Strategic Planning?

Over the long term, it will help your business attain and sustain its success because it takes into account potential opportunities, threats, and consumer trends.

What does a strategic planning consultant do?

You may not necessarily like what your strategic planning consultant has to say. It’s important to note that their job is to analyze your company and identify its strong suits, but most importantly its negative areas. This is where the impediments to your continued success lie.

Why do you need a strategic consultant?

Spending money to hire a strategic consultant can save you a lot of time and money in the long run. You won’t have to hire and train in-house strategic planning personnel. Consultants serve as on-demand talent that can cater their services to your budget.

Why is it important to plan for change?

It’s a fact of life and it’s a fact of business. Strategic planning in this scenario is necessary to point out potential issues – both internal and external – to prepare you to adapt effectively.

What is the first step in a company's plan?

Their job does not begin and end with putting together a plan. The first step is to analyze and review everything about your company. They want to be as familiar as possible with every facet of your operations, from your employees to how you plan.

Why do we need a sense of purpose?

In order to move forward as efficiently as possible, you need a sense of purpose. Knowing the direction you want to travel will help you create realistic goals, expectations, and objectives that are in line with your vision.

What is strategic planning?

If you're a member of management or leadership, you may be wondering, 'What is strategic planning?' You may also wonder how you can implement it into your daily procedures. Strategic planning is an effort to document and establish direction within an organisation.

Who uses strategic planning?

Strategic planning can be greatly beneficial for a variety of professionals, but most often the following job titles maximise the benefits of strategic planning:

What are the challenges of strategic planning?

While strategic planning can provide valuable structure, documentation and alignment of goals, there may be some challenges to overcome during the process. Some of these may include:

Tips when creating strategic plans

If you're considering using strategic planning in your workplace, consider the following tips:

What is strategic planning?

A strategic plan is an organization's roadmap that leads to the future. There are many professionals who call strategic planning long-term planning. Others call it brainstorming for solutions to problems or obstacles the organization is facing.

Why is strategic planning different from long term planning?

Those are the questions that must be answered in strategic planning. But strategic planning is different than long-term planning because it's backwards. Strategic planning is done in reverse, which makes it a stronger and better plan. Long-term planning starts with "X" marks the spot -- indicating where the organization is now ...

What would happen if the coach did not have a strategic plan in place?

If the coach did not have a strategic plan in place, but used brainstorming or long-term planning, then the offense would be on one plan to achieve one short-term goal while the rest of the team would be using different strategies. The team as a whole would have absolutely zero goals to win the game, much less future games.

Why can't a coach plan a way for his team to win the game?

He could not plan a way for his team to win the game because long-term planning starts where an organization is at that moment in time. That coach would not have a job for very long. Strategic planning is not brainstorming although brainstorming could be used in strategic planning. Brainstorming is taking a specific problem ...

Why is it important to have a focused organization?

Having a focused organization streamlines its operations, which creates less stress – it keeps stress to a minimal, which makes for a healthy organization. Look once again to the coach without a strategic plan. He is pacing the sideline while his defense is on the field. Why? Well, they brainstormed a plan for how to stop the team with the ball in four downs. They came up with the solution to attack the quarterback and rattle him so he would make a mistake. It backfired and now the offense is about to score a touchdown and his defense is without a plan to make a stand on their goal line. Everyone is stressed, angry, and no one has a solution.

How does a strategic plan save an organization?

A strategic plan keeps an organization and its members focused on one goal and that focus is to reach the ultimate goal that is 20 to 30 years down the road. That is focus. And that saves an organization a lot of energy, time, and money.

Why is it easier to be at the top of your game?

And because the organization is focused and streamlined, it is easier to be at the top of your game. Look at one real world example of an organization that was at the top of its game, but did not have a strategic plan that took into account its competition but stayed focus on itself.

image

Strategic Planning Process

Benefits of Strategic Planning

  • A strategic plan allows organizations to foresee their future and to prepare accordingly. Through strategic planning, companies can anticipate certain unfavourable scenarios before they happen and take necessary precautions to avoid them. With a strong strategic plan, organizations can be proactive rather than merely reacting to situations as they ...
See more on envisio.com

Wrap Up

Additional Resources