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The goal is to reduce the cost of advertising by creating a video that goes viral on YouTube. organizing (When the marketing manager chooses to create a less expensive, rather than a more expensive, advertisement, he is allocating resources. Thus he is involved in the organizing function of management.)
Taco Bell CEO, Brian Niccol, considers what the technical and logistical needs would be in order to offer delivery to customers. planning (Determining the tasks and future resources needed to accommodate delivery is part of the planning function of management.)
controlling (Controlling involves monitoring organizational activities and ensuring that they match expectations. Lee quickly realized that months of development on the app were wasted because it didn't work with existing software. Lee was performing the controlling function of management.
Gary Kelly, CEO of Southwest Airlines, talks to a group of reservation agents to acknowledge their contributions to the company's success. Leading (By paying a personal visit to the reservation agents, Gary Kelly is helping to motivate them. This is an example of the leading function of management.)
Pfizer's CEO, Ian Read , works with the board of directors to predict the amount of dividends the company will pay in the future. Planning (Determining future dividends is essentially setting a goal for the financial future of the organization. Read is performing the planning function of management.)