at which producl level does differentiation take place? (course hero)

by Naomie Tillman 4 min read

What is product differentiation?

Types, Advantages What is Product Differentiation? Product differentiation is the introduction of unique, distinctive characteristics or features to a product to ensure a USP (unique selling proposition) of the product. The differentiation enables a company to achieve a competitive advantage

What are the different factors through which the process of differentiation is implemented?

The different factors through which the process is implemented include: 1. Price differentiation Products in the market are differentiated solely on the price factor. This establishes a price hierarchy for a particular product from lower to higher costs. 2. Non-price differentiation

What is vertical differentiation?

Vertical differentiation focuses on differentiation in a product based on quality. In any market, a quality hierarchy exists for a particular type of product that ranks products of one kind from a position of low quality to the highest quality product.

What is non-price differentiation?

Non-price differentiation Products, in this case, are differentiated by form, shape, feature, function, color, customization, durability, quality, services, etc. 1. Vertical Differentiation

Why is product differentiation important?

It provides a reason for consumers as to why their product is worth investing in, as opposed to all the other substitute products.

What is product differentiation?

Product differentiation serves as a catalyst in a consumer’s purchase decision-making process. It basically sets one product apart from the rest and serves as the deciding factor in purchase decisions.

What is differentiation in marketing?

The differentiation enables a company to achieve a competitive advantage. Competitive Advantage A competitive advantage is an attribute that enables a company to outperform its competitors. It allows a company to achieve superior margins. over other companies offering similar product substitutes. It is an essential marketing process that is ...

What are the factors that determine the price hierarchy?

The different factors through which the process is implemented include: 1. Price differentiation. Products in the market are differentiated solely on the price factor. This establishes a price hierarchy for a particular product from lower to higher costs. 2. Non-price differentiation.

What is differentiation in math?

Differentiation is a process, in Maths, where we find the instantaneous rate of change in function based on one of its variables.

When we differentiate sin x with respect to x, then the derivative we get is?

When we differentiate sin x with respect to x, then the derivative we get is cos x.

What is the rate of change of a function when x is a variable?

If x is a variable and y is another variable, then the rate of change of x with respect to y is given by dy/dx. This is the general expression of derivative of a function and is represented as f' (x) = dy/dx, where y = f (x) is any function.

What is the function used to find the highest and lowest point of a curve?

To calculate the highest and lowest point of the curve in a graph or to know its turning point, the derivative function is used

What is the process of finding derivative of a function?

The process of finding derivative of a function is called differentiation. If x and y are two variables, then rate of change of x with respect to y is the derivative.

What is derivative of function?

If the function is sum or difference of two functions, the derivative of the functions is the sum or difference of the individual functions, i.e.,

Does the rate of change of a linear function vary?

Therefore, the overall rate of change of the function is the same as the rate of change of a function at any point. However, the rate of change of function varies from point to point in case of non-linear functions.

What is differentiated instruction?

The term "differentiated instruction" can have a variety of meanings in the education world and can refer to many aspects of a students' learning. For the purposes of this article I am defining differentiated instruction as "the ways in which a teacher plans for and responds to student needs that require attention in order for students ...

Who said that students who develop a growth mindset are those who can deal with failure and make something positive from it?

Carol Dweck' s work (2006) points out that students who develop a growth mindset are those who can deal with failure and make something positive from it. They expect to fail on occasion, but they also know that if they continue to put in the effort, they will succeed.

Can curriculum anticipate the needs of every student in the class?

No curriculum (even FOSS!) can anticipate the needs of every student in the class. We have researched the activities and know that they are generally successful, but for every student to meet the learning goals requires a teacher, actively keeping an eye (and ear) on what is happening with individual students.

Do grades convey information?

Frankly, grades don't convey much information. Rather we need to think of assessment as a way to gather information about students' emerging knowledge so that we can take action to make sure that they are on a trajectory to meet the learning goals at the end of an instructional unit.

Breaking Down Product Differentiation

Types of Product Differentiation

  • 1. Vertical Differentiation
    Vertical differentiation focuses on differentiation in a product based on quality. In any market, a quality hierarchy exists for a particular type of product that ranks products of one kind from a position of low quality to the highest quality product. Essentially, vertical differentiation is aime…
  • 2. Horizontal Differentiation
    Horizontal differentiation is when products are differentiated according to a specific feature. The differentiation can be about colors, packaging, shapes, flavors, etc.
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Advantages of Product Differentiation

  • 1. Provides economic benefits
    Product differentiation is economically advantageous to a company. It provides a reason for consumers as to why their product is worth investing in, as opposed to all the other substitute products available in the market. A successful differentiation campaign boosts sales for a comp…
  • 2. Helps achieve a higher price point
    In addition, product differentiation helps a company operate at a higher price point just because of that additional benefit or feature introduced in a product. When that one distinct feature or difference introduced in the product makes it better than its substitutes, consumers more often …
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Case Study: Blackberry in The 2000s

  • In the early 2000s, Canadian company Blackberry Ltd.stood out exceptionally through product differentiation. Blackberry was the only smartphone brand that offered an in-device instant messaging feature called BBM. It helped the company stand out significantly in the market.
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Related Readings

  • CFI offers the Financial Modeling & Valuation Analyst (FMVA)™certification program for those looking to take their careers to the next level. To keep learning and advancing your career, the following CFI resources will be helpful: 1. 5 P’s of Marketing 2. Bargaining Power of Buyers 3. Buyer Types 4. Value Proposition
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