a group to which a consumer does not want to belong is called a(n) ___ group. course hero

by Prof. Fannie Trantow II 3 min read

Which consumer groups are most likely to value conspicuous items?

Studies reveal that consumers who are particularly susceptible to interpersonal influence are more likely to value conspicuous items. T Primary reference groups generally have the least influence on their members compared to other groups. F

Which reference group influence for product selection tends to be weak?

Reference group influence for product selection tends to be weak for public luxuries. F Jane is a tomboy and aspires to become a mechanic. She wants nothing to do with her friends' fashion club. In the given scenario, Jane considers this club to be an aspirational group. F

Which groups generally have the least influence on their members?

Primary reference groups generally have the least influence on their members compared to other groups. F Anti-brand communities are communities in which members spread negative information about companies and products to other users. T Social networks are websites that facilitate online social networking.

Do consumers care about how other people react to their behavior?

Consumers who score high on the attention to social comparison information (ATSCI) scale are generally not concerned about how other people react to their behavior. F Natalie regularly goes trekking with her college friends.

What are the types of consumer groups?

Following are the most common five types of consumers in marketing.Loyal Customers. Loyal customers make up the bedrock of any business. ... Impulse Shoppers. Impulse shoppers are those simply browsing products and services with no specific purchasing goal in place. ... Bargain Hunters. ... Wandering Consumers. ... Need-Based Customers.

What is group and interpersonal influence?

Interpersonal influence is a type of social influence which results from group members encouraging, or forcing, conformity while discouraging, and possibly punishing, nonconformity. It is one of three types of social influences that lead people to conform to the majority, or the group's norms.

Which term refers to a group that a consumer desires to become a member of?

An aspirational group is a group in which a consumer desires to become a member. A dissociative group is a group that a consumers wants to avoid being perceived as belonging to. Belonging to groups can be quite valuable for consumers. The benefits associated with membership often outweigh the costs.

What is the term for a group of individuals that has significant relevance for a consumer and that has an impact on the consumer's evaluations?

Reference Group. A group of individuals who has significant relevance for a consumer and who impacts the consumer's evaluations, aspirations, and behavior.

What's another word for interpersonal?

relational, face-to-face, social, mutual, reciprocal, in-person.

What is the description of intrapersonal?

Definition of intrapersonal : occurring within the individual mind or self intrapersonal concerns of the aged.

What is avoidance group?

Avoidance Reference groups :One of the reference groups, in which a person doesnot hold membership and does not have face-to-face contact and of whose values,attitudes, and behaviours he or she disapproves. Thus, the person tends to adoptattitudes and behaviour that are in opposition to those of the group.

What is non aspirational group?

In a reference group, individuals are automatically assigned to a sub-group: aspirational or non-aspirational. An aspirational group is a reference group that an individual wishes to join, while a non-aspirational group is a reference group that an individual wishes to detach him or herself from.

What is aspirational group?

a sub-category of a reference group, consisting of individuals (not necessarily known personally) with whom a person desires to be associated.

What is a reference group in marketing?

What are reference groups? Reference groups are people in a consumer's micro-social environment who are salient or. relevant for the consumer. Reference groups can influence an individual's cognitions, affective responses, and behaviors.

What is reference group in culture?

A reference group is a group to which an individual or another group is compared, used by sociologists in reference to any group that is used by an individual as a standard for evaluating themselves and their own behavior.

What is dissociative reference group?

Dissociative (or negative) reference groups are those groups. an individual wishes to avoid being associated with and. “disidentifies” with (Englis & Solomon, 1995; Turner, 1991).

Which reference group has the least influence on its members?

Primary reference groups generally have the least influence on their members compared to other groups. F. Anti-brand communities are communities in which members spread negative information about companies and products to other users. T. Social networks are websites that facilitate online social networking. F.

When are consumers less likely to spread word of mouth?

Consumers are less likely to spread word-of-mouth when a product is particularly relevant to their own self-concept and when they are highly involved with the product category. F. The informational influence of a group is particularly strong if the group is seen as being credible. T.

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