The franchisor will not risk its capital and will not have to sign lease agreements, employment agreements, etc. Levereging off the assets of franchisees helps franchisors grow their market share and brand equity more quickly and effectively.
A franchise (or franchising) is a method of distributing products or services involving a franchisor, who establishes the brand's trademark or trade name and a business system, and a franchisee, who pays a royalty and often an initial fee for the right to do business under the franchisor's name and system.
According to this lesson, what is the primary reason a franchisor retains some control over operational decisions? The franchisor needs to protect their most valuable assets, their name and reputation.
Franchising offers people a chance to own, manage, and direct their own business without having to take all the associated risks. This aspect has allowed many people to open businesses of their own who might never have done so otherwise. Franchising plays a significant role in the U.S. economy.
Franchising allows bigger businesses to branch out and grow while giving people the opportunity to run their own business with the help and support of a larger company that has a proven formula for success.
The relationship between franchisor and franchisee is unique because it is symbiotic, or mutually beneficial. Both parties have something to gain from the partnership. It is important to franchisors that their franchisees prosper because their success reflects upon the brand.
Advantages of buying a franchise You don't necessarily need business experience to run a franchise. Franchisors usually provide the training you need to operate their business model. Franchises have a higher rate of success than start-up businesses. You may find it easier to secure finance for a franchise.
Franchise businesses have higher rates of success It is a proven concept that franchises have a higher rate of success in comparison to a startup business. As a sizeable amount of work has already been achieved by the franchisor, high-brand awareness and recall has successfully been accomplished.
Franchises have a reputation for occupying prime locations that attract lots of customers. The franchisees research the best places to open the store and the franchisor offers advice on location selection. This allows the business to grow into a sustainable, profitable operation.
1) Money – franchising allows you to use other people's money to grow your business whilst also having less involvement with the day-to-day operations. 2) Time – franchising provides a method for growing your business quickly, whether you plan to grow locally, nationally or internationally.