What is the emphasis on buying more and more goods called?
This emphasis on buying more and more goods is known as consumerism . While the term is more than a hundred years old, consumerism has only come into its own in the past few decades. Following World War II, people had the means to purchase a great number of goods as well as the desire to show off that ability.
Do marketers work to encourage consumers to purchase less and less?
At first glance, you might think that marketers may have been encouraged to always persuade consumers to purchase less and less. However, that's not always been the case. Instead, marketers work to encourage consumers to purchase those goods and services that are viewed as being environmentally friendly.
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