Why is the Social Technographics Ladder useful? A. It helps identify what social sites are most useful for a company. B. It provides a set of persona profiles for a company to reference.
The Forrester Social Technographics Ladder identifies personas based on both what they are doing on social media sites along with where they are doing it. a. Determining the situational triggers of the persona b. Developing purpose-oriented goals for communication with each persona d.
The Social Technographics Profile is a categorization of the different groups of Internet/ Social Media users. Do you want unlimited and ad-free access? What is the Social Technographics Profile?
The Social Technographic Profile is t he most influential methodology for creating social media persona. Developed by Charlene Li and Josh Bernoff, the social media profile uses demographics like age, location, and gender to group social media users in to personas based on their amount of activity.
The joiners are present at Social Media websites to maintain their own profile and their relationship circle. They also absorb information to upgrade their own knowledge, but not to the same extent as the collectors.
The collectors use online resources to absorb lots of information, or to express their preferences without responding matter-related, as critics do. Twitter aggregators and other tools are important tools for this group of Social Media users.
The spectators are just viewing from a distance. They are getting information, but are using it only for increasing knowledge about topics, friends, celebrities, etc. There is no active participation. This group feels no need to get actively involved in creating.
The Social Technographics Profile is a categorization of the different groups of Internet/ Social Media users. What is the Social Technographics Profile?
The joiners are present at Social Media websites to maintain their own profile and their relationship circle. They also absorb information to upgrade their own knowledge, but to a lesser extent than the collectors do. The spectators are just viewing from a distance.