But Facebook has succeeded by adding one more important ingredient, expertly handled by its founder, Mark Zuckerberg: Public Relations. This has been particularly important to the success of a social network serving 2.
Its initial success and reputation helped attract smart and experienced engineers that invented new tools and technologies allowing Facebook to build its proprietary technology platform, optimized to handle the demanding requirements of serving (eventually) hundreds of millions of users simultaneously.
This has been particularly important to the success of a social network serving 2.2 billion active monthly users (as of January 2018) and especially in light of the maniacal focus on an advertising-depended business model based on mining users’ data, content and actions.
A major lesson was controlled growth. Avoiding the strong temptation, especially when a social network is concerned, to grow very rapidly, Facebook started as a Harvard-only network, then expanded gradually, in stages, to other universities, high-schools, and corporate users, requiring a verified email address.
Mastery of public relations, among other things, explains Facebook’s success. It may well help it weather its current crisis of confidence and trust. Mastery of public relations, among other things, explains Facebook’s success. It may well help it weather its current crisis of confidence and trust. Share to Facebook.
Avoiding the strong temptation, especially when a social network is concerned, to grow very rapidly, Facebook started as a Harvard-only network, then expanded gradually, in stages, to other universities, high-schools, and corporate users, requiring a verified email address.
“Many early adopters left [Friendster] because of the combination of technical difficulties, social collisions, and a rupture of trust between users and the site ,” said danah boyd at the time. The major beneficiary of these defections was MySpace, launched in 2003.
By the time The Facebook launched at Harvard University in February 2004, MySpace had more than a million users and was becoming America’s dominant social network. In 2005, MySpace—and its 25 million users—was sold to News Corp.
“ One of the biggest disappointments in Internet history ,” Friendster was launched in 2002 and reached 3 million users in a few months.
In April 2008, MySpace was overtaken by Facebook in terms of the number of unique worldwide visitors, and in May 2009, in the number of unique U.S. visitors. Why did Facebook become the largest and most dominant player in the social networking market? In business, timing is everything.
A public apology by Facebook chief Mark Zuckerberg, on March 22, 2018 failed to quell outrage over the hijacking of personal data from millions of people, as critics demanded the social media giant go much further to protect privacy (MLADEN ANTONOV/AFP/Getty Images)