why can a store brand offer decent quality for lower prices course hero

Why are store brands cheaper than retail brands?

Store brands can offer decent quality for lower prices because they can advertise cheaply in newspaper and radio ads, and because they can easily promote the brand in-store. Retailers and store brands fight over prices. Premium brands have begun to offer their own second label priced near the store brand's price.

What is the role of store brands in the market?

Store brands do not play a major role in the market. Store brands can offer decent quality for lower prices because they can advertise cheaply in newspaper and radio ads, and because they can easily promote the brand in-store. Retailers and store brands fight over prices.

Which features of a product are the hardest to explain to customers?

Concrete features of a product are the hardest to deliver and explain to customers. A brand carries a promise that it can help customers achieve the persona to which they aspire. Cognitive maps show what a person thinks when they think of a brand. James can relate to Google because he views himself and Google as innovative.

What is the value of a brand's equity?

a. value of firm minus physical and financial assets is the strategic use of a brand's equity where the firm uses the brand's name to get customers to buy something new. a.

What does Scott buy?

Scott, a young professional, buys a new BMW. Scott's new BMW is an example of

Is it better to use the same worldwide?

Generally, it is better to use the same worldwide if possible.